The document outlines a social media marketing strategy for the Adelanto Chamber of Commerce. It discusses setting up accounts on Facebook, Twitter, Foursquare and Pinterest to increase the Chamber's online presence. The strategy focuses on four pillars - communication, collaboration, education and entertainment. Key tactics include encouraging member participation and content sharing across platforms and tracking engagement metrics over time. The goal is to connect members, promote the local business community and position Adelanto positively online.

1. Social Media
Marketing Strategy

2. Teri Ortega
Tracey Charles
Kimberlin Barrantes
CEO
Chief Marketing Officer Strategy Partner
Laya
Pulse
Yuxi Lu Francois
Saint Cyr
Marketin
Strategy Partner
Strategy Partner
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3. Our client :
Adelanto Chamber of Commerce
• Formed in 1956
• Adelanto currently named the
“City of Unlimited Possibilities”
Description
The Adelanto Chamber promotes economic
opportunity by advocating the interest of business
and encouraging mutual support and business
development through networking opportunities.
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4. Vision Statement
• Provide value to our members.
• Pro-Actively partner with our members and the
community of Adelanto.
• Advocate for the Adelanto Business Community
and at the City, County, and State levels.
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5. Mission Statement
Support Commerce and promote
growth to enhance the
community of Adelanto.
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6. Functions of Adelanto
Chamber of Commerce
• Members help to promote businesses
• Help to plan and advertise business events
• Organize some special events to provide
sponsorship opportunities for businesses
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7. SWOT Analysis of Adelanto
Chamber of Commerce
Weakness
Strengths • No paid Executive that can reach out
on a regular basis to its members.
• Strong relationships with members
• The City of Adelanto : a small share
• Promotion of their
of the businesses
business, advertise special
promotions • Slow economy not much promise for
growth
• Lack of presence on social media
tools
Opportunities
• Use social media to provide easy
access, connection with members Threats
• Creation of a hub to connect • Late if no use of social media and
members new techs
• Help businesses to set up their • Stagnancy or decline of the number
Marketing Strategy Plans. of membership
• No out of pockets expenses for the
businesses “Free” marketing
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8. Goal
Increase its online presence through
Facebook Twitter
Google plus Fousquare
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9. Social media marketing
Implementation
• Adelanto Chamber currently has its website.
Pulse Four Marketing has created Facebook, Twitter, Foursquare, and
Pinterest accounts for the Adelanto Chamber.
- Twitter should be used on a daily basis
- Facebook can be event driven or posts can be weekly.
- We will encourage members to use Foursquare daily.
- Pinterest can be introduced each month with new boards created.
• Chamber Members will be encouraged to use all SMM based on
daily, weekly, and monthly timelines.
• Content will be generated by Chamber Members and will be
encouraged to build relationships and prospects will see involvement
within the community.
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10. The Four Pillars of Social Media
Strategy
Communication Collaboration Education Entertainment
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11. Communication
• Primary communication tools : Facebook and
Twitter, the two most widely used tools that exist
within our Membership.
• At every Monthly Networking Meeting, we will insert a
segment in the program itinerary to share a “new”
SMM tool that members can use.
• This will not only help the Adelanto Chamber, but it
will help our Members become more educated on
the endless possibilities of SMM.
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12. Collaboration
Creation of the hash tag #adelantochamber
 Our primary hash tag when tweeting and getting our
members to begin using Twitter.
 It will be measured by pulling the information from
tweetreach.com & klout.
Collaboration with presenters who speak at our Monthly
Luncheons to upload their presentations to dropbox.
 Available to our members that were not able to attend.
 Our presenters will get additional boosts on their websites
and encourage those that don’t regularly attend to see
what they are missing out on.
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13. Entertainment
• Continue to post upcoming events on
Facebook
• Ask our Members to actively “share” any
stories and post that are posted.
• Post videos of different events (currently only
Albums are created and shared).
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14. Education
Creation of Boards on Pinterest
 Bring info for those who are searching for places in
Adelanto.
 Bring a positive light to our City of Unlimited Possibilities.
Create of a „Question & Answer‟ Section on our Website
 Contribution of our members
 This will provide information to anyone who is looking to
do business in Adelanto.
Creation of a “Did you know?” video library
 seek our Members’ expertise
 Members can provide information on a vast array of
topics that will be educational and bring added SMM to
their own business.
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15. Access Model
Social Media
Audience
Concept
Sales Viability Competition
Execution
Concept Statement
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16. Audience
Our primary focus : Members of the Adelanto Chamber
 Encouraging our members to engage and begin using the
SMM tools.
 Increase awareness of who the City of Adelanto is and put us
on the map in a positive light.
Concept
 Seek out the leaders in the Community
 Ask them to help contribute and help influence the Market we
share and want to make successful.
 Use Google analytics (tool used to measure our success, we
will begin to actively track our website traffic).
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17. Concept statement
An online community for business owners who are
interested in growing their business and making it
successful. The members will offer expert advice on a
wide variety of tools and tricks of the trade. The website
for the chamber members will offer photos and videos on
the different aspects of being a successful
entrepreneur. Members will also be able to rate and
comments on different products and services offered by
our featured members.
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18. Competition
• 3 other Chambers in The High Desert in Victorville, Apple
Valley, Hesperia.
 They offer different workshops to show their members how to
use Facebook and Twitter.
Execution
The chamber will actively use the SMM tools to educate our
members. By including a segment in our Monthly Luncheon
and encouraging our Members to use the tools this will show
the members the value of the benefits that our chamber
offers.
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19. Social Media
Our Social Media Marketing strategy will be educational, fun
and entertaining. Through collaboration and increased
communication our Members will reach a new level of
success.
Sales Viability
• Generate more traffic to our Website
• Generate income by selling banner ads.
• By featuring our existing members and then sharing their
success, it will bring new members and create
excitement.
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20. Thanks for your attention
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