Addressing stigma: AOD Media Watch & sector advocacy
1. Addressing stigma:
AOD Media Watch &
sector advocacy
Paul Aiken, Evaluation & Advocacy Team
Leader
Change Agent Network workshop, Moe 28/7/17
2. AOD Media Watch purpose:
• To improve quality of AOD reporting (& public
debate)
Areas of focus
• Correcting factual errors and misinformation
• Challenging stigma and ‘moral panic’
3.
4. How it works
Management
• Co-ordination/continuity – Stephen Bright
• AODMW Reference Group
Publication process
• Identification of good/bad reporting
• Co-ordination of response
• Peer review
9. Other advocacy options for service
providers
Agency level
• Media response (targeted or general audience)
• Position statements
• Social Media
• Media curation
Individual workers
• Social / self-publishing
• Peer / social networks
10. Other advocacy options ctd.
Consumers
• Safe opportunities for public advocacy
o Speaking at events
o Contributing to publications/campaigns
o Social media
o Speaking to journalists
• Consumer Participation systems are key
11. Stigma: helping or hindering?
Is your service contributing to stigma?
• Welcoming environment (including online)
• Consumer experience of services
• Public statements / language
• Visible consumer voice
• Fundraising
12. Thankyou
AOD Media Watch
• Web: www.aodmediawatch.com.au
• Facebook / Twitter: @AODMediaWatch
ReGen
• Facebook / Twitter: @ReGenUC
• LinkedIn / Instagram / Scoop.it: regenuc
Paul Aiken: paiken@regen.org.au
See these slides: http://www.slideshare.net/ReGenUC
Editor's Notes
Acknowledge country
ReGen slides, but we only play a small role in AODMW project
Not new – part of our culture.
As such, it’s pervasive and largely goes unquestioned.
Ongoing reinforcement through media coverage, public discussion makes it stronger.
Longstanding desire within AOD sector for effective response to stigmatising discussion.
Reference Group members:
Monica Barratt
David Caldicott
Greg Denham
Jenny Valentish
Matt Noffs
Michael Miller & Tony Trimingham (FDS)
Nicole Lee
David Taylor (VAADA)
Alex Wodak
Steph Tzanetis (HRV)
Martin Williams (PRISM)
James Martin (Criminology, Macquarie Uni)
Alison Ritter also keen supporter
Article originally titled ‘Junkie shame on Sydney streets’
Opening line: ‘SHOCKING images of addicts brazenly shooting up and doing dope deals in broad daylight have horrified authorities, who admit the drug problem is out of control and they are unsure how to solve the crisis’
Tele, Police Minister (& Deputy Premier) Troy Grant, local police and opposition spokesman all made it clear where they thought the blame for opioid dependence lays (hint: it wasn’t the social and structural determinants of health) and what members of the public should think about people who use illicit drugs in public spaces.
Caption for the photo above: ‘Filth-caked and clasping a syringe like a surgeon, a wretched junkie has laid Australia’s drug crisis bare on the streets of Sydney’s CBD’
Alex called out the tabloid hyperbole and the impact of such language on public debate, asked why the same approach isn’t used for alcohol and highlighted the role mainstream media organisations have played in obstructing drug policy reform.
Response to ‘Ice Wars’ series on ABC.
Consumer voice challenging simplistic attitudes and misinformation presented in the series.
Questions authority within the series given to police as the definitive voice on all methamphetamine-related matters.
Argues that the series only strengthened existing stigma, highlights its impact on those directly affected and role it plays in making it harder for people to seek help.
Jill Stark – informed comment about proposed pill testing at music festivals and political opposition to evidence based policy measures.
Frankston Leader – straight up reporting findings of study on the complex needs of people spending time in the Young St precinct in Frankston and challenging local assertions of an ‘organised and active illegal drug market’ in the area. No editorialising, just the facts.
Chloe Booker – calling out co-ordinated welfare bashing and deliberate use of stigmatising language (e.g. ‘cold hard bludgers’) designed to build support for the Federal Govt’s foreshadowed welfare reforms. Highlighted the need for investment in treatment services, rather than beating up on vulnerable and marginalised people.
Seeking help from AOD workers, consumers and wider community (one consumer article published, hope for more)
Identify articles and/or provide responses
Updated submission format – providing more structure for responses
Options can either be through AODMW, VAADA, sector networks (like CAN – something to consider) or individual agencies
Develop position statements on key issues so they are ready to draw on in response to relevant coverage
Agencies can develop a public voice that is consistent with their values
Includes family members
We’re very careful about consumer contact with media, but need to avoid being paternalistic.
Informed decision making is key, as is appropriate support before/during/after interviews & publication.
Issues with media timelines & demands. Takes a lot to get people prepared, then often aren’t used when focus of story changes.
Have tried to maximise opportunities where we have some control: ReGen events & publications, Crosslight, journalists we trust. Need to consider likely audience as much as the individual journalist/publication. Impact is smaller, but risks to consumers are significantly less.
Remember to challenge stigma wherever you see it.
It’s not just the deliberate, egregious stuff that matters (like some of the examples mentioned earlier). The casual, unthinking stigmatising use of language and attitudes also needs to be addressed, within our own services, as well as in the public doman.
Person-first language – avoid labels, encourage consideration of the whole person, not just their use.