This document discusses the importance of designing content to be adaptive and responsive. It recommends structuring content into chunks and using metadata to make it flexible across different devices and contexts. Content should be technology agnostic and created in a way that embraces changes in how users consume information. The content management system should also be designed to support structured content and adaptive workflows. This approach enables content to meet changing user needs and be ready for any context.

1. Adaptive Content
Designing for the Unknown

3. Thinking about
content.

4. Thinking about
mobile content.

5. A lot has changed
in 5 years.

6. Feeling
Confused?

7. Responsive
Web Design.
Adapt to the constraints of any browser
window, on any device, current or future.

8. Responsive to
Users
How should the experience change to
suit the context?

9. What about
content?

15. We forgot about
content.
How do we make content as
responsive as our designs?

16. Let's take a step
back.
Enable content to meet responsive
user needs by giving it structure and
meaning.

17. 1. Structure

18. "Unstructured content is stupid and
old-fashioned. It's costly, complex,
and does not generate a competitive
advantage."
Ann Mucahy, Former CEO of Xerox

19. Break it apart.
Separate content into chunks,
allowing it to be more fluid and
flexible.

20. System level
thinking.
Change the way content is created to
embrace changes in how we consume it.

21. Don't forget the
CMS.
Design your CMS to embrace
structured content. Integrate adaptive
content thinking into workflows.

22. 2. Meaning

23. Forget context
(for now).
Make your content technology agnostic
so that it works in any context.

24. Embrace
Metadata.
If you want to understand your users,
you have to start by understanding
your content.

25. "Metadata is the new
art direction."
Ethan Resnick

26. Now what?

27. Ready for
anything.
Structured and meaningful content
keeps us flexible to meet the changing
needs of users and technology.

28. There's a cherry
on top.
Smart content is great news for social,
SEO and accessibility.

30. Create Once,
Publish Everywhere.

34. Links.
Karen McGrane Keynote at Content Strategy Forum 2012
http://vimeo.com/29050868
Sara Wachter-Boettcher - Responsive-Ready Content
http://sarawb.com/2012/03/07/content-strategy-responsive-design/
Ethan Marcotte – Responsive Web Design
http://www.alistapart.com/articles/responsive-web-design/

35. "Get your content ready to
do anything, because it's
going to do everything."
Erin Kissane

36. Nate Archer 207-90C Centurian Dr
Markham, Ontario
Contact us: Content Strategy Specialist
nate@myplanetdigital.com Myplanetdigital.com L3R 8C5