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Adaptive Ad Insertion
1. ADAPTIVE AD INSERTION
Solution: An that monitors a multimedia presentation
transmitted by streaming media and dynamically inserts
advertising/announcements into the stream in response to a realization ofadvertising/announcements into the stream in response to a realization of
conditions preselected by the source of the advertising/announcements
encased in a knowledge base. In a particular embodiment, providers of the
streaming media content define metadata for the programming.
Advertising/announcement sources define metadata for their ads to beAdvertising/announcement sources define metadata for their ads to be
presented. The requirements of both metadata files are compared to both
program data and ad data to specify conditions that determine when an
advertisement/announcement is inserted into a media stream and uses
, to learn from the results of previously defined metadata
for the programming and acts accordingly. The invention maintains a
repository to measure the results of previously defined metadata and a
of previously defined metadata results that updatesof previously defined metadata results that updates
autonomously in real time. The invention autonomously alters defined
metadata in response to ongoing results.
