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“The only constant in work
today is change”
Change
Why Are We Here?
“If you always do what you’ve
always done,
You’ll always get what you’ve
always got”
The 3 Industrial Ages
Charite schuld bigyne at hem-self.
John Wyclif 1382
855 Charities in Victorian
London alone - 1865
Social Enterprises –
2003 - 5,300
2012 - 62,000
History
Genetic Drift
Mutation
Natural
Selection
Artificial
Selection
Natural Selection
Peppered Moth
Kodak
• More than 120 years in business
• 90% of global film market
• 85% of global camera market
• 145,000 employees
2005
2012

0
10
20
30
40
50
60
70
80
90
100
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Number of Businesses Failing Per Year
Series1
General Charities
in England and Wales
registrations and removals
1961 - 2013
Artificial Selection
Artificial Selection
Decide how you want to achieve it - plan
Decide what you want to achieve
Decide what traits you want
Search for those traits
Bring those traits in-house
What Now?
Picture an Elephant
Strategy
Identify Clarify Adopt Adapt Deliver
• Shared purpose
• Defined values
• Capabilities &
behaviors
• Top level plan for
implementation
• Opportunities
• Customer Journey
• What Donors think
of products and
services
• Where the people
in the organisation
are in relation to
the purpose
• Key market trends
• An actionable plan
linked to
organisational
outcomes
• Performance
metrics in place
• Share purpose,
reality check and
plan for Cultural
change with all
members of the
organisation
• Develop team
skills in
Leadership,
Change
Management,
Business,
Marketing &
Communication
• Develop project
plans and
deliver
Navigator
Decide What You
Want To Achieve
Environment
Behaviour
Capabilities
Beliefs/Values
Identity
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Environment
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Behaviour
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Capabilities
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Beliefs/Values
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Identity
Behaviour
Capabilities
Beliefs/
Values
Identity
Environment
Purpose
Purpose
Adapt
or Die?
Close

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Adapt or Die - Martin Crump