I gave this talk January 30th, 2014 at the Aquent NYC offices. I was asked to share my thoughts on UX and rather than give the typical response I found myself talking about 20 years of the web, technology, and how the evolution of social, data, and tech are all contributing to new expectations from users.

1. UX
@chadvavra

2. Chad Vavra
UX Director - Rosetta Marketing
@chadvavra

3. @chadvavra

4. @chadvavra

5. Chad Vavra
UX Director - Rosetta Marketing
Advisor - Majestyk Apps
@chadvavra

6. @chadvavra

7. @chadvavra

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10. @chadvavra

11. People
@chadvavra
UX
Technology
Technology

12. UX is
known for
@chadvavra

13. Information Architecture
Content Strategy
Interaction Design
Site Maps
Wireframes
@chadvavra

14. Documenting
is not hard
@chadvavra

15. People
are hard
@chadvavra

16. People
change slowly
@chadvavra

17. @chadvavra

18. Technology has
changed a lot in
20 years
@chadvavra

19. @chadvavra

20. Wired.com - October 1994
@chadvavra

21. @chadvavra

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26. Big
Data
@chadvavra

27. Big
Data
Predicts
human behavior
!
@chadvavra

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37. Predictions
@chadvavra

38. Wired.com - October 1994
@chadvavra

39. Wired.com - October 1994
Wired.com - January 2014
@chadvavra

40. @chadvavra

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47. Who are the
UX
People
!
@chadvavra
I’m looking for?

48. @chadvavra
Psychologists
Anthropologists
Librarians
Writers
Data Miners
Designers
Prototypers

49. @chadvavra

50. UX
@chadvavra

51. Thank You
@chadvavra

52. Image Sources!
http://d1jqu7g1y74ds1.cloudfront.net/wp-content/uploads/2010/11/hartley2lores.jpg!
http://static1.businessinsider.com/image/52c5a71eeab8ea3852bd3b54-960/google-glass.jpg!
http://www.sickchirpse.com/wp-content/uploads/2013/01/Wall-E-2.jpg !
http://1.bp.blogspot.com/-HcXjHdXp5mo/UX4QdRfFCUI/AAAAAAAAMKk/OQTMhOJCqH0/s1600/1SPWoAOIrsaPhH88Uup45tBeBvgs0Kpq8MxRN.png!
http://cuteoverload.files.wordpress.com/2013/12/11342304913_f08333b176_c.jpg?w=560&h=845!
http://annebingham.files.wordpress.com/2011/08/dscf1765.jpg!
http://www.thinkwiki.org/images/9/9b/ThinkPadX201.jpg!
http://pocketpccentral.net/images/ipaq1900_ang_lrg.jpg!
http://www.mydoorsign.com/img/lg/S/Wi-Fi-Sign-S-5226.gif!
!
http://mediawiremobile.com/blog/wp-content/uploads/2013/03/post2mediawriemobile-1024x812.jpg!
http://www.kurzweilai.net/images/wearables1.jpg!
http://www.berkshirefinearts.com/uploadedImages/articles/3531_Cell-Towers695121.jpg!
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http://dc351.4shared.com/img/BuO8PExK/s3/12bd981ffc8/peterpan.png!
!
http://forums.androidcentral.com/attachments/android-applications/44374d1351839007t-google-now-features-screenshot_2012-11-02-17-40-22.png!
http://dbakevlar.com/wp-content/uploads/2013/12/396247-sony-smartwatch-2.jpg !
http://www.jcogervisuals.com/v1/wp-content/uploads/2013/01/anydo-screens.png!
!
http://cdn.redmondpie.com/wp-content/uploads/2013/12/Google-Glass-Vignette.jpg!
http://i.dailymail.co.uk/i/pix/2013/02/20/article-0-181D8CEE000005DC-753_634x346.jpg!
!
http://static511.layar.com.s3.amazonaws.com/old/2010/09/10x0902samsung75nh10.jpg!
http://extendiality.com/wp-content/uploads/2013/01/layar-interactive-print.jpg!
!
http://tctechcrunch2011.files.wordpress.com/2012/11/fitbit-one-edit.jpg%3Fw%3D640!
!
http://media.tumblr.com/ed769565706159e821589eef39176b0a/tumblr_inline_msxx39zIiU1qz4rgp.png!
!
http://4.bp.blogspot.com/-X_pVKuY7FpI/T25kKAU_PaI/AAAAAAAACUo/128UFsDAquE/s1600/Obi%2BWon%2BThese%2Baren%2527t%2Bthe%2Bdroids.png