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An introduction to
aggregate demand and
aggregate supply analysis

                                                   Quintin Brewer, a Chief Examiner, comments on a
                                                   question involving the use of aggregate demand
                                                   and aggregate supply analysis

                                                   The following extract outlines the recent performance and prospects for the UK
                                                   economy. Knowledge and understanding of the performance of the UK economy can
                                                   greatly enhance performance by candidates in examinations. The questions are aimed
                                                   at enabling AS Level students to secure a firm understanding of key terms and provide
                                                   an opportunity to apply aggregate demand and aggregate supply analysis to the
                                                   information provided.


                                                   The UK economy
                                                   Investment expenditure in 2011 fell by a little over 1%, reflecting the low level of business
                                                   confidence, which has been severely knocked by the ongoing crisis in the euro zone. In turn,
                                                   this has had a negative impact on domestic and foreign demand and so is unlikely to increase
                                                   by as much as previously predicted by most economists in 2012. Further, weak domestic
                                                   demand (discussed below) was a disincentive for firms to increase investment.
                                                   Household consumption expenditure also fell during 2011 not least because average earnings
                                                   rose by about 2.4% while the inflation rate was 4.3%. In 2012 it is likely that the rate of
                                                   inflation will fall rapidly so enabling real personal disposable income to increase slowly.
                                                   However, consumer confidence might continue to fall because concerns over job security are
                                                   increasing, associated with the continued rise in unemployment.
                                                   Government austerity measures are likely to result in a fall in net borrowing by the public
                                                   sector from around £130 billion in 2011/12 to £110 billion in 2012/13. These measures
                                                   include tax increases and significant reductions in public expenditure. These cuts apply to
                                                   both current expenditure and capital expenditure as well as on transfer payments. The
                                                   reduction in government investment might have significant implications for the productive
                                                   potential of the economy.
                                                   Export growth with imports remaining almost stable resulted in an improvement in the UK’s
                                                   trade balance towards the end of 2011. This was aided by the very significant fall in the value
 Exam Board        AS     Unit     A2       Unit
                                                   of sterling in 2008. The prospects for 2012 are that export growth should be continued but
                                                   probably at a slower rate while imports will be constrained because domestic demand will
 AQA                    2(3.2.2         4(3.4.2)
                        & 3.2.3)                   continue to be weak.
                        2(2.3.3
 Edexcel                & 2.3.4)        4(4.3.7)
 OCR                     F582            F585
                                                   (a) Distinguish between aggregate demand and aggregate supply.
 WEJC                   EC2(B)          EC4(C)     (b) Explain the factors influencing short run and long run aggregate supply.
 CCEA                    AS(2)
                                                   (c) Explain what is meant by the term ‘investment’.
 Int. Bacc.               Standard 3.3
                        New 2011: 2 (2.2)          (d) Examine two factors which have caused investment to fall in 2011.
 Cambridge
 Pre-U              The National Economy (h)       (e) Assess the economic effects of a reduction in investment. Illustrate your
                                                       answer with aggregate demand/aggregate supply diagram(s).
                                                   (f) In the light of the information provided, evaluate the factors which might
   Key words                                           influence consumption expenditure in the UK.
   Aggregate demand and supply
   Consumption expenditure                         (g) Analyse the likely effect of net trade on aggregate demand in the UK
   Investment expenditure · Net trade                  in 2011 and 2012.




Economics Today · March 2012                                                                                                                   15

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  • 1. An introduction to aggregate demand and aggregate supply analysis Quintin Brewer, a Chief Examiner, comments on a question involving the use of aggregate demand and aggregate supply analysis The following extract outlines the recent performance and prospects for the UK economy. Knowledge and understanding of the performance of the UK economy can greatly enhance performance by candidates in examinations. The questions are aimed at enabling AS Level students to secure a firm understanding of key terms and provide an opportunity to apply aggregate demand and aggregate supply analysis to the information provided. The UK economy Investment expenditure in 2011 fell by a little over 1%, reflecting the low level of business confidence, which has been severely knocked by the ongoing crisis in the euro zone. In turn, this has had a negative impact on domestic and foreign demand and so is unlikely to increase by as much as previously predicted by most economists in 2012. Further, weak domestic demand (discussed below) was a disincentive for firms to increase investment. Household consumption expenditure also fell during 2011 not least because average earnings rose by about 2.4% while the inflation rate was 4.3%. In 2012 it is likely that the rate of inflation will fall rapidly so enabling real personal disposable income to increase slowly. However, consumer confidence might continue to fall because concerns over job security are increasing, associated with the continued rise in unemployment. Government austerity measures are likely to result in a fall in net borrowing by the public sector from around £130 billion in 2011/12 to £110 billion in 2012/13. These measures include tax increases and significant reductions in public expenditure. These cuts apply to both current expenditure and capital expenditure as well as on transfer payments. The reduction in government investment might have significant implications for the productive potential of the economy. Export growth with imports remaining almost stable resulted in an improvement in the UK’s trade balance towards the end of 2011. This was aided by the very significant fall in the value Exam Board AS Unit A2 Unit of sterling in 2008. The prospects for 2012 are that export growth should be continued but probably at a slower rate while imports will be constrained because domestic demand will AQA 2(3.2.2 4(3.4.2) & 3.2.3) continue to be weak. 2(2.3.3 Edexcel & 2.3.4) 4(4.3.7) OCR F582 F585 (a) Distinguish between aggregate demand and aggregate supply. WEJC EC2(B) EC4(C) (b) Explain the factors influencing short run and long run aggregate supply. CCEA AS(2) (c) Explain what is meant by the term ‘investment’. Int. Bacc. Standard 3.3 New 2011: 2 (2.2) (d) Examine two factors which have caused investment to fall in 2011. Cambridge Pre-U The National Economy (h) (e) Assess the economic effects of a reduction in investment. Illustrate your answer with aggregate demand/aggregate supply diagram(s). (f) In the light of the information provided, evaluate the factors which might Key words influence consumption expenditure in the UK. Aggregate demand and supply Consumption expenditure (g) Analyse the likely effect of net trade on aggregate demand in the UK Investment expenditure · Net trade in 2011 and 2012. Economics Today · March 2012 15