to my bro's presentation

1. Submitted by
Subramanian Ramanathan
Department of corporate secaratariship
PSG COLLEGE OF ARTS AND SCIENCE

2. CHARACTERISTICS
• Attention value
• Education value
• Conviction value
• Sentimental value
• Suggestive value
• Memorizing value
• Instinct value
• Action value

3. ATTENTION & EDUCATION VALUES
Attention values:
• Using pictures and drawings
• Attractive slogans
• Introducing contents and coupon
Education values:
• Introduce new habits
• Attract people towards new product

4. CONVICTION AND SENTIMENTAL
Conviction
 The advertisement should be believed
The printing should corroborate the fact
Sentimental value
The advertisement should respect the feeling
of the people

5. SUGGESTION AND MEMORIZING
Suggestive value
Suggest advantage of buying the product
Memorizing value
impression on reader’s mind
Memorizing value is created by symbols ,brand
names

6. INSTINCT AND ACTION
Instinict value
The human behavior is fundamentally
related to instinict
These instinict are beauty
,health,economy,fear etc and directing
the people to buy a particular product
Action value
Action is often induced because of the
goodwill which the advertiser has built
When the advertisement satisfies the
consumer that type of action taken by the