a_curriculum_vitae_enrique.sepulveda_en
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This resume is for Enrique Sepulveda, who has over 10 years of experience in internet development, digital strategy, and user experience. Some of his achievements include increasing website traffic by over 400% through redesign, SEO, and UX work. He has consulted for companies like Sodimac and Homy on content, usability, and SEO policies. Previously, he held roles at Entel leading the redesign of their website and mobile strategy, and increasing their email open rates from 7% to 25% through content and database improvements at ING Chile.
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- 1. Enrique Sepulveda Cristobal Colón 4695, apt 901 Santiago, Chile Phone: +569 9592 6702 E: Enrique.sepulveda@gmail.com Resume More than 10 years of experience on Internet, developing solutions for web and mobile web, with solid skills of leadership, management and teamwork. Achievements: web traffic increase in over 400% due to website redesign, SEO and UX. Strategy definition of mobile web, app, community, social networks. Involved in Vodafone project to redefine the role and strategy of the online channel for Entel. On ING, opening-mailing rate increased from 7 to 25% due to design, content and data base management improvements. Experience UX, IA, Usability, Digital Strategy, Social Networks Consultant 2013 – to present External consultant in charge of usability analysis over web design, documentation and definition of SEO policies, social network management, digital marketing management (facebook, adwords, twitter, youtube), information architecture for web site content, wireframing and prototyping. Main achievements: Analysis, definition and implementation of the main website for the Mustakis Foundation’s robotics program. Content and Usability consultant for SODIMAC. Content and Usability consultant for HOMY. Definition and documentation of content SEO policies for SODIMAC. Wireframing and prototyping for tracking systems at GPS Chile. Management of social networks and online marketing for different customers at iD1. Chief Content Editor Online at Entel 2009 - 2013 Strategy, management and implementation of information and self-service solutions (content oriented) for final users, reporting to Online Manager. Responsible for a content team (3 journalist) and 4 different providers (over 20 people). Main achievements: Entel’s Website redesign. Improvements over UX, design and content strategy. Mobile web development. Strategy definition and implementation of self support community with responsive display.
- 2. ES 2 Web Content Specialist at Customer Service Management Entel 2006 - 2009 Define, manage and take control of the content actualization at the website of Entel PCS to then consolidate a Team as a Chief that got 5 different editors oriented to solutions for the end customer. Mass consumer, Enterprise and Corporations, mobile channel and support communities. Main achievements: Implement a web metric system with Google Analytics and Qualtrics. 400% increase on web site traffic. Improve SEO ranking with short and medium term solutions. Content Analyst at ING Chile 2005 - 2006 Manage and planning of e-mail marketing initiatives, including newsletter, financial reports, bulletins and support and asses on different internet oriented solutions for the company. Main achievements: Implement an online environment for sells executives. Oriented to e-mail sending with company branding and standard messages and design. Management and development of the newsletter and financial report. Open rate increased from 7 to 25%. Grades Diploma: Journalism and Internet, Universidad de Chile Diploma: Corporate Communications, Pontificia Universidad Católica Aliquam dapibus. Diploma: Critic and Cultural Journalism, Universidad de Chile Major: Journalism and Social Communications, , Universidad de ARCIS
- 3. ES 3 Lenguajes English: Oral and written comprehension: 100% Oral expression: 90% Written expression: 80% Spanish: Native References Rodrigo García Whiting Marketing Manager at GPS Chile Phone: 9969 1066 Finn Samsing Owner at Insite 360 Phone: 8139 6478 José Antonio Silva General Manager at i2B Phone: 9998 6902 Sebastián Murúa Planning Chief, Online Team at Entel Phone: 9909 7588 Rafael Undurraga Analytics Chief, Online Team at Entel Phone: 9426 2236 Mark Bonnell Owner at Modyo.com Phone: 8439 8908