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ActiveRain Univerity Link Class
The document discusses optimizing links on websites. It emphasizes that anchor text and landing pages are important factors. Specifically, it recommends (1) using relevant anchor text that matches webpage content, (2) sending traffic to exact internal pages that directly match the user's search query, and (3) ensuring these landing pages have matching title tags, content, and calls to action so the user gets what they wanted from the link in around 6 seconds. Done right, this can improve search engine authority and convert visitors into leads.
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ActiveRain Univerity Link Class
- 1. Hitting the Markwith Your Links Wednesday, August 3, 2011
- 2. Part 1: TheLink Itself Wednesday, August 3, 2011
- 3. One Way Link: A link from another website back to your own website Wednesday, August 3, 2011
- 4. One Way Links: Major factor in determining Search Engine Authority of a Website Wednesday, August 3, 2011
- 5. Anchor Text: Thewords that make up your link Wednesday, August 3, 2011
- 6. So Ask Yourself:Does Your Link Stink? Wednesday, August 3, 2011
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- 9. Never: Add Linksthat do not use Anchor Text or that use the wrong Anchor Text Wednesday, August 3, 2011
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- 11. Components of aGood Link 1. Anchor Text 2. Landing page (Where do you send them?) 3. What’s on that Landing Page? Wednesday, August 3, 2011
- 12. ~6-8 Seconds to Capture a Web Visitors Interest Wednesday, August 3, 2011
- 13. Part 2: TheLanding Page Wednesday, August 3, 2011
- 14. Where are yousending your Traffic? More clicks it takes them to get what they want, the more likelihood they will leave Wednesday, August 3, 2011
- 15. 1. Home Page 2. Search Page 3. Exact Search Wednesday, August 3, 2011
- 16. Home Page? Wednesday, August3, 2011
- 17. Home Page? Wednesday, August3, 2011
- 18. Home Page? Wednesday, August3, 2011
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- 25. Figure out RightNow! How far can you send them? Wednesday, August 3, 2011
- 26. What’s On thePage? 1. What they wanted? 2. Title tags that match your anchor text? 3. Content on page that matches anchor text?? 4. Lead conversion? Wednesday, August 3, 2011
- 27. Why Exact URL? 1. Search Engines can crawl them 2. It’s exactly what they want 3. IDX will always keep info fresh Wednesday, August 3, 2011
- 28. Some Spots You Shouldn’t Forget to include Links Wednesday, August 3, 2011
- 29. Some Spots You Shouldn’t Forget to include Links Wednesday, August 3, 2011
- 30. Grabbing their Attention Wednesday, August 3, 2011
- 31. If you areinterested in an IDX Solution: (206) 395-6254 Wednesday, August 3, 2011