1. METODOLOGI PENELITIAN
MATERI BAHASAN ACTION RESEARCH
Agung Cahya Karyadi (7516120201)
Dhita Paranita Ningtyas (7516120217)
Oki Setiana Dewi (7516120299)
Miratul Hayati (7516120253)

2. KARAKTERISTIK ACTION RESEARCH
• PARADIGMA PENELITIAN : EMANSIPATORI, PARTISIPATORI
• ORIENTASI KEPADA PARADIGMA PRAXIS
• ACTION RESEARCH DIKENAL JUGA DENGAN NAMA LAIN :
- PARTICIPATORY RESEARCH
- COLLABORATIVE INQUIRY
- EMANCIPATORY RESEARCH
- ACTION LEARNING, YANG SEBENARNYA MERUPAKAN
PENERAPAN PRINSIP : “ learning by doing “ dari
sekelompok orang yang sedang mengalami suatu masalah
dan mengupayakan solusinya.
• PENELITIAN KAJI TINDAK CENDERUNG BERSIFAT
KUALITATIF
• PERANAN PENELITI :
- PLANNER
- CATALYZER
- DISIGNER
- OBSERVER
- SYNTHESIZER

3. ACTION RESEARCH :
 Concerned with social practice
 Aimed towards improvement
 A cyclical process
 Pursued by systematic inquiry
(testing and development)
 A reflective process
 Participative
 Determined by the practitioners

4. TUJUAN DAN PROSES
 TUJUAN PENELITIAN : PERBAIKAN
 PROSES PENELITIAN : SIKLUS, PELIBATAN
POTENSI PARTISIPASI SUBJEK
 HASIL PENELITIAN DIMANFAATKAN OLEH
SUBJEK
 FOKUS PENELITIAN : SOLUSI MASALAH,
EDUCATIVE, CONTEXT-SPECIFIC AND
FUTURE -ORIENTED

5. SIKLUS DALAM PENELITIAN
ACTION RESEARH
DALAM SETIAP SIKLUS MENCAKUP :
(1) MENGIDEINTIFIKASI / MENDEFINISIKAN
MASALAH
(2) MENYUSUN PERENCANAAN TINDAKAN
(3) MELAKSANAKAN TINDAKAN DAN MENGAMATI
HASIL-HASIL
(4) MELAKUKAN EVALUASI PROSES DAN HASIL
(REFLEKSI)
(5) MENGIDENTIFIKASI TEMUAN-TEMUAN
PENELITIAN
(DAN TINDAK LANJUT, PERENCANAAN
TINDAKAN KEMBALI)

6. SIKLUS IDENTIFY AN
AREA OF FOCUS
COLLECT DATA
IDENTIFIKASI MASALAH DEVELOP AN
ACTION PLAN
DEFINISI MASALAH ANALYZE
AND INTERPRET DATA
PLANNING
PLANNING
REFLECTING ACTING REFLECTING
ACTING
OBSERVING OBSERVING
PRODUCTIVITY = OUTPUTS/INPUTS = GOODS AND SERVICES/(PEOPLE, CAPITAL, MATERIALS)

7. ACTION RESEARCH
 MANAGERS CONDUCT RESEARCH IN ORDER TO GAIN INSIGHT TO MAKE
DECISIONS IN SPECIFIC SCENARIOS
 DEFINISI
ACTION RESEARCH IS DESIGNED TO ADDRESS COMPLEX, PRACTICAL
PROBLEMS ABOUT WHICH LITTLE IS KNOWN – THUS TO KNOWN HEURISTICS
EXIST
ACTION RESEARCH IS THE PROCESS OF USING RESEARCH PRINCIPLES TO
PROVIDE INFORMATION THAT MANAGERIAL PROFESSIONALS USE TO
IMPROVE ASPECTS OF DAY-TO-DAY PRACTICE
MASALAH
PRAKTIK-PRAKTIK
MANAJER MANAJERIAL
SEHARI-HARI CUSTOMER
SATISFACTION
SERVICE PRODUCT
Q = PERFORMANCE
EXPECTATIONS

8. LANJUTAN
 THE SCENARIOS IS STUDIED
- A CORRECTIVE ACTION IS DETERMINED
- PLANNED
- IMPLEMENTED
 THE RESULTS
- THE RESULTS OF THE ACTION ARE OBSERVED AND RECORDED
 RESULTS EVALUATION
- THE ACTION IS ASSESSED AS EFFECTIVE OR NOT
 THE PROCESS IS REPEATED UNTIL A DESIRED OUTCOME IS
REACHED
 ALONG THE WAY MUCH IS LEARNED ABOUT THE PROCESSES AND ABOUT
THE PRESCRIPTIVE ACTIONS BEING STUDIED
 ACTION RESEARCHS INVESTIGATE THE EFFECTS OF APPLIED SOLUTIONS

9. LANJUTAN
-A CORRECTIVE ACTION IS DETERMINED
PRACTICAL
-PLANNED
PROBLEM -IMPLEMENTED
OR OUTCOME
THE PROCESS IS
PRESCRIPTIVE ACTION REPEATED
RESEARCH
QUESTION(S) ACTION
DATA COLELLCTION
AND
ANALYSIS
REFLECTION
RESULTS
RESULTS
EVALUATION CHANGES IN
EFFECTS OF PRACTICE
CHANGES
EFFECTIVE
OR NOT

10. LANJUTAN
CONTOH PENGEMBANGAN MASALAH YANG DITELITI DAN RESEARCH QUESTION(S)
MASALAH
PRAKTIK-PRAKTIK
MANAJERIAL
SEHARI-HARI
SERVICE PRODUCT
MASALAH
Q = PERFORMANCE
EXPECTATIONS
COMPETITIVE
REALISTIK HARAPAN COMPARISONS
(ATAU KTITERIA Y
STANDAR)
COST AND FINANCIAL
PERFORMANCE
CUSTOMER
SATISFACTION
EMPLOYEE
PRODUCT SERVICE
PERFORMANCE
PERFORMANCE PERFORMANCE

11. LANJUTAN
CONTOH Y CUSTOMER SATISFACTION
DIAGNOSIS BUDAYA ORGANISASI LEMAH
MASALAH - FILOSOFI TOP MANAJER
- TATA RUANG
- PERSEPSI PEGAWAI
- KOMITMEN PEGAWAI
- KEPUASAN KERJA
KAJI TEORI UNTUK MENEMUKAN TINDAKAN UNTUK
MEMPERBAIKI KONDISI
THREE IMPORTANT FUNCTIONS :
1. CONTROL SYSTEM
2. SOCIAL GLUE ATTITUDES
(THAT BONDS PEOPLE TOGETHER AND MAKES THEM FEEL PART AND BEHAVIOR
OF THE ORGANIZATIONAL EXPERIENCE) OF EMPLOYEES
3. SENSE MAKING
(IT HEPLS EMPLOYEE UNDERSTAND WHAT GOES ON AND WHY
THINGS HAPPEN IN THE COMPANY)
McShane, and Von Glinow. Organizational Behavior. New York: McGraw Hill, 2008, p.466

12. LANJUTAN
CHANGING AND STRENGTHENING ORGANIZATIONAL CULTURE
McShane, and Von Glinow. Organizational Behavior. New York: McGraw Hill, 2008, 72
ACTIONS OF FOUNDERS CULTURALLY CONSISTENT
AND LEADER REWARD
-SYMBOLIZE THE NEW CULTURE -REWARD EMPLOYEES FOR
THROUGH MEMORABLE EVENTS CULTURALLY CONSISTENT BEHAVIORS
-MODEL THE NEW CULTURE -REWARD MANAGERS WHO HELP
THROUGH SUBTLE DECISIONS AND -EMPLOYEES UNDERSTAND THE CULTURE
ACTIONS
CHANGING AND STRENGTHENING
ORGANIZATIONAL CULTURE
SELECTING AND SOCIALIZING ALIGNING ARTIFACTS
EMPLOYEES (VISIBLE INDICATORS OF COMPANY’S
CULTURE)
-HIRE PEOPLE WHOSE VALUES
ARE CONSISTENT WITH THE -SHARE STORIES SUPPORTING THE
CULTURE CULTURE
-INFORM AND INDOCTRINATE -CELEBRATE GOALS/MILESTONE TO
NEW STAFF ABOUT WHAT THE SUPPORT THE CULTURE
CULTURE MEANS -INHABIT BUILDINGS THAT REFLECT
THE CULTURE

13. LANJUTAN
HOW ORGANIZATIONAL CULTURES FORM
Stephen S. Robbins, and Timothy A. Judge. Essentials of Organizational Behavior. New Jersey
: Pearson Prentice Hall, 2008, p. 257
TOP
MANAGEMENT
PHILOSOPHY
OF ORGANIZATIONAL
SELECTION CULTURE
ORGANIZATION’S
CRITERIA
FOUNDERS
SOCIALIZATION

14. LANJUTAN
PERENCAAAN TINDAKAN
BUDAYA ORGANISASI:
AWAL -FILOSOFI MANAGER
1. DISCUSS DENGAN MANAJER -TATA RUANG
2. DISCUSS ALTERNATIF TINDAKAN -PERSEPSI PEGAWAI
3. KESEPAKATAN -KOMITMEN PEGAWAI
4. PILIHAN TINDAKAN -PERILAKU KERJA
-KEPUASAN KERJA
TINDAKAN MENINGKATKAN BUDAYA ORGANISASI:
1. PEDOMAN DAN PERBAIKAN TATA RUANG KUALITAS
PELAYANAN LAYANAN
2. PEDOMAN DAN PERBAIKAN SYSTEM REWARD
PEGAWAI
3. PERATURAN PENGGUNAAN BAJU SERAGAM BARU
4. PENGGUNAAN LAMBANG MOTO BAHASA LAYANAN
5. PEDOMAN PROSEDUR PELAYANAN PELANGGAN
UNTUK SETIAP PEGAWAI Y
6. SOSIALISASI (REWARD, BAJU SERAGAM BARU, KEPUASAN
LAMBANG MOTO LAYANAN, PEDOMAN PROSEDUR PELANGGAN
PELAYANAN)

15. LANJUTAN
RESEARCH QUESTIONS
1. BAGAIMANAKAH MENINGKATKAN BUDAYA ORGANISASI (PERSEPSI,
KOMITMEN, PERILAKU KERJA, KEPUASAN KERJA PEGAWAI) DENGAN
MELAKUKAN :
1. PEDOMAN DAN PERBAIKAN TATA RUANG PELAYANAN
2. PEDOMAN DAN PERBAIKAN SYSTEM REWARD PEGAWAI
3. PERATURAN PENGGUNAAN BAJU SERAGAM BARU
4. PENGGUNAAN LAMBANG MOTO BAHASA LAYANAN
5. PEDOMAN PROSEDUR PELAYANAN PELANGGAN UNTUK SETIAP
PEGAWAI
6. SOSIALISASI (REWARD, BAJU SERAGAM BARU, LAMBANG MOTO
LAYANAN, PEDOMAN PROSEDUR PELAYANAN)
2. APAKAH PERUBAHAN PADA PENINGKATAN BUDAYA ORGANISASI
MEMILIKI EFEK KEPADA PENINGKATAN KUALITAS PELAYANAN ?
3. APAKAH PENINGKATAN KUALITAS PELAYANAN MEMILIKI DAMPAK KEPADA
PENINGKATAN KEPUASAN PELANGGAN?

16. LANJUTAN
DATA COLLECTION TECHNIQUES
3E
EXPERIENCING ENQUIRING EXAMINING
(THROUGH OBSERVATION (WHEN THE RESEARCHER (USING AND MAKING
AND FIELD NOTES) ASKS ) RECORDS)
-PARTICIPANT OBSERVATION -INFORMAL INTERVIEW -ARCHIVAL DOCUMENTS
(ACTIVE PARTICIPANT) -STRUCTURED FORMAL -JOURNALS
INTERVIEW -MAPS
-PRIVELEGED, ACTIVE -QUESTIONAIRES -AUDIO AND VIDEOTIPES
OBSERVER -ATTITUDE SCALE -ARTIFACTS
(LIKERT AND SEMANTID -FIELDNOTES
-PASSIVE OBSERVER DIFFERENTIAL)
-STANDARDIZED TEST