Josie Fernandes has created an action plan for her A2 Media coursework to produce a music video. The plan outlines the main tasks of treatment, research, pre-production, production, post-production, audience response, and evaluation. It also includes creating ancillary tasks like presenting audience feedback and findings. The plan provides subtasks and resources needed at each stage to develop storyboards, shoot footage, edit the video, gather audience response, and evaluate the final project.

1. Josie Fernandes: Action Plan – A2 Media Coursework
Area Main Tasks SubTasks Resources
Choose mp3 and get permission from artist. Internet
Treatment Breakdown lyrics to gain meanings/ideas.
Brainstorm possible locations and concepts. Internet, Own Ideas
Genre of chosen song. Internet
Similar music videos of that genre, note: common YouTube
traits/features.
Research Into target audience of chosen genre, note: what they Friends, Family,
expect to see. Peers.
Into target audience’s reaction to chosen song, note: what Friends, Family,
they like/dislike. Peers.
Pre- Location recce, note: possible shooting locations & visuals. Camera, Internet
Production Costume and Character Recce, note: any specific choices Camera
Recce in relation to lyrics/concept.
Make-Up and Prop Recce, note: any specific choices in Camera, Internet
relation to lyrics/concept.
Develop detailed storyboard, with reference to lyrics and
Storyboard visuals, note: include camera angles, lighting, sound,
editing, mise-en-scene.
Make a rough plan of when to shoot at certain locations and
Shooting Script what to shoot.
Practice shooting some of the camera angles and Video Camera,
Practise techniques decided to include. Tripod, DV tape.
Technical Check camera, tripod, and DV tape/s for any faults. Video Camera,
Check-Up Tripod, DV Tape
Set filming dates, and record all scenes for final production, Video Camera,
Production Recording note: re-film scenes to get them perfect and film more Tripod, DV Tape,
scenes than needed for ‘back-up’. Props, Actors
Log what scenes have been done, note: any problems you
Logging came across.
Roughly put together scenes in sequence and view. iMovie, Video
Rough-Edit Camera, USB cable
Post- Review Get audience and teacher feedback.
Production Take into account feedback, edit properly, note: add all iMovie
Final-Edit codes and conventions of music video e.g. artist name/song
name etc.
Gather target audience’s response to the finished
Audience Research production, note: constructive criticism as well as what went
well.
Response Present the findings in blog form, PowerPoint or graph form Laptop
Presentation and explain views on what was found.
Treatment Choose which ancillary tasks you’re going to produce.
Into similar products of other artists of your chosen genre. Internet
Research Into what the target audience expect to see. Friends, Family,
Peers
Brainstorm/develop possible concepts and ideas for each
task.
Ancillary Concepts/Ideas Present the ideas to the target audience and gather Friends, Family,
Task information on which idea they are most interested in, note: Peers
keep the findings for the evaluation/self-evaluation.
Rough-Product Produce draft copies of the ancillary tasks.
Review Get teacher and audience feedback.
Final-Product Take into account feedback, modify products.
Audience Present the finished products to an audience, note: what
Response they think/say.
Answer the 4 key evaluation questions from the OCR
Self-Evaluation specification.
Evaluation Put together audience feedback from the music video and
Peer-Evaluation the ancillary tasks, along with added comments on the
coursework overall, note: multimedia to present findings.