Acti – a smart accessory which warns parents on their smartphone if their child is getting cold or overheated. Acti is a tailor made wearable device created by Y&R Poland for Danone and delivered in cooperation with VORM lab.

2. Helping parents to make a good use of immunity that comes
from Actimel, by taking their kids outside spend
some quality time together.

3. Inexperienced parents find it difficult to dress their kids to the
weather. They guess the appropriate outfit and then constantly check
if the kid is not getting sweaty or cold.

6. Acti – a wearable that notifies parents if their kid is out of his or hers thermal
comfort zone. It uses multiple sensors to analyze the conditions under kids
clothes and Bluetooth Low Energy to push notifications on parent smartphone.

8. Acti uses tailor made algorithms and cutting edge technology
but is intended for use by non-technical people.
To achieve it, we developed intuitive companion apps for iOS, Andorid
and Windows Phone and made sensor soft and approachable.

12. We designed and manufactured
over 2000 bespoke Actis for Actimel.
They can be won one by one, every twenty
minutes in Actimel’s lottery.

14. CREATIVE DIRECTION
Luis Tauffer
CONCEPT & IMPLEMENTATION
Kacper Szczepanowski
LEADERSHIP & IMPLEMENTATION
Romek Lubczyński
GRAPHIC DESIGN
Tomasz Woźniak