The Acoustic Protocol 2021 introduces 'hearoes', a system converting public address announcements into personalized messages for cell phone delivery, enhancing accessibility and customer experience, especially for the deaf and hard of hearing. The implementation has seen over 600 messages processed daily with units installed at key locations, showing significant improvements in message accuracy and targeting. Future initiatives aim to further refine public addressing through next-gen technologies, ensuring a universal and elevated passenger journey.

1. Acoustic Protocol
2021

2. Acoustic Protocol
hearoes
We convert public address
announcements into personalized
targeted messages that people receive
on their cell phones.
Transforming a limited single sensory
event into written text, image, haptic
feedback, augmented replay, audit, log
and more.
Public Addressing NG
● Enhanced customer
experience
[fully and promptly informed]
● Universal
[inclusive]
● Accessible
[deaf and hard of hearing]
● Targeted
[keyword, language]

3. ‘hearoes’ overview
Capture Message
Public Addressing Aux
Cloud Provisioning
Studer Unit
Message Upload
Message Processing
Message Priority
Message Enhancement
Broadcast
Translate
Push Notification
Replay

4. ‘hearoes’ overview
Console:
● Repository
● Realtime processing
● Replay & enhance
● ‘DNA’ setup (“122”)
● Thresholds
● Manual broadcast (91%)

5. Implementation
● [MTA 02/20] [MNR 04/20]
■ 2 units installed at Jay St., one at GCT
■ Deployed within hours on site (MTA)
■ Deployed by local team (MNR)
■ Processing 600+ messages daily
■ PA availability & accuracy

6. Impact & Insights
● Passenger experience;
○ Universal
○ Better message footprint
○ Targeted [keywords]
○ Translation
○ Beyond geographical boundaries

7. Impact & Insights
● Enhanced operator experience;
○ PA Monitor
○ Station DNA
○ Archive & Audit
○ Announcers diversity
○ Message trends

8. What’s next?
● Next Generation Public Addressing
● Enhanced customer experience
● Elevated passenger journey
● Increased message footprint
● Universal (compliance)
● Rapid deployment

9. Thank You