Achieve_Magazine_June2015

VOLUME 8, ISSUE 2 2015
achieve
50 YEARS of EXCEPTIONAL LEADERS

achievemagazine.com 3
DIAMOND CLUB 2015 IN MAUI, HAWAII,
had tropical adventures, world-class
luxury, gourmet dining – and a very special
celebration. The 50th Anniversary Diamond
Club was a VIP experience only Amway
can provide, and it saluted the leaders
from the first celebration to the new pins
ready to inspire the next generation.
Every day brought another exclusive
experience. Executive Diamonds traveled
to Oahu in chartered helicopters for a
memorable visit to Pearl Harbor. Golf and
tennis pros gave one-on-one lessons to
Diamonds and their families. There was
even a business meeting on a golf course!
Diamonds kept busy with activities
designed just for them, from mountainside
horseback rides to relaxing at the spa.
The new, more personalized product
experience previewed upcoming
innovations from favorite Amway™ brands.
Diamond Club was a celebration of
leadership, success, old friends,
and new memories, with Diamonds
committed to make sure even
more IBOs get here next year.

70
18
14
achieve | Diamond Club 2015
CONTENTS
Achievement Levels 6
The Letter 7
Executive Diamond Club
Activities 10
Celebration Dinner 12
Flyaway 14
Founders Executive
Diamonds 18
Executive Diamonds 22
Founders Diamonds 36
Diamonds 40
Diamond Club
Welcome Party 60
Diamond Club
Business Meeting 62
Legacy of Leaders 64
Diamond Club
50th Anniversary 66
Diamond Club Family Fun 68
Diamond Club Activities 70
Diamond Club
Interactive Workshop 76
Diamond Club
New Pin Reception 78
Diamond Club Day at the
Races Celebration Dinner 80
Diamond Club
Final Night Dinner 82
New Emeralds 84
New Sapphires 90
New Rubies 90
New Platinums 91
New Gold Producers and
Silver Producers 100
Fast Track Incentive
Program 103
Hero Awards 104
IBOAI® 105
Events Calendar 106
inside | Diamond Club 2015
FOUNDERS EXECUTIVE DIAMONDS
Juan & Alicia Ruelas
For Juan and Alicia, building a
community of successful leaders means
so much more than individual reward.
EXECUTIVE DIAMONDS
William Ng & Carey Chen 22
Sergio & Charo Rivera 26
Ella Sun, Wu Zheng,
& Harry Zheng 30
EXECUTIVE DIAMOND CLUB
It’s an honor
Executive Diamonds experience
an amazing part of history
on an exclusive visit to
Pearl Harbor in Oahu.
DIAMOND CLUB
A legacy of leaders
The 50th Anniversary of Diamond Club brings memories
and recognition for a special group of Legacy Diamonds.
64
DIAMOND CLUB
Adventure ahead!
Diamonds explore the wonders
of Maui, from a beautiful
hike through a tropical rain
forest to a relaxing snorkel
sail on bright blue waters.

@
6 achievemagazine.com
Each year, we come together to celebrate the
incredible leadership, hard work, and outstanding
accomplishments of Amway Diamond IBO leaders
in North America. This year, 2015, is extra special.
It marks the 50th Anniversary of Diamond Club.
• 50 years of gratitude for the steadfast
vision of Amway founders Rich and Jay.
• 50 years of honoring our Founders’ Fundamentals:
Freedom, Family, Hope, Reward.
• 50 years of selling our exclusive Amway™ products.
• 50 years of building a sustainable business
for our families, for future generations.
• 50 years of respecting our heritage while
embracing change, inspiring innovation.
• 50 years of setting goals, making
memories, dreaming dreams.
• 50 years of tears of joy, anguish,
freedom, and victory.
• 50 years of helping people live better
lives – across the globe.
All with the vision, the determination, and
the discipline to make entrepreneurship
and the Amway business thrive another 50,
100, and thousands of years more!
No matter what level you have achieved in
this business – Silver, Platinum, Emerald, or
Diamond – you have earned our respect and
our gratitude. You have the potential to reach
your goals and fulfill your dreams. And the
generosity to help others live better lives.
Together, we have miles to travel, years to
experience, memories to cherish, and a
wealth of great people and accomplishments
to celebrate. We will continue to be here to
support your success in any way we can!
letter: Doug & Steve | Diamond Club 2015
Celebrating 50 years of entrepreneurial success
Achievement Levels
Founders Crown
Ambassador
Founders
Crown
Crown
Ambassador Founders Triple
Diamond
Crown
Triple
Diamond
Founders Double
Diamond
Double
DiamondFounders Executive
Diamond
Executive
DiamondFounders
DiamondDiamond
Founders
Emerald
Emerald
Founders
Sapphire
Sapphire
Founders
Ruby
Ruby
Founders
Platinum
Platinum
Gold
Producer
Silver
Producer
Learn more about recognition levels. Log in to amway.com and search: leadership pin levels.
President
Doug DeVos
Chairman
Steve Van Andel

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Activities | Executive Diamond Club 2015
The best
of Maui
E
xecutive Diamond Club celebrates great
accomplishments, and one reward is the
freedom to choose activities in scenic Hawaii.
The Heavenly Spa by Westin™ delivered on its promise
from the first moment, as IBOs were welcomed with
soothing music and citrus scents. Amway Executive
Diamonds sat in the relaxation lounge overlooking
the ocean and chose from a variety of luxurious
treatments, such as a massage in a beachside
cabana with the relaxing, rhythmic sound of waves.
Those who wanted more of a challenge headed to the
world-class golf courses in Maui. Others enjoyed their
leisure time with whale watching tours, the twisting road
to Hana, and lunch with friends in historic Lahaina.
There was quite a stunning view at the morning
beachside workout: a pink horizon over deep blue ocean
waters with hints of green islands in the distance.
Sunrises in Hawaii are beautiful, but sunsets are
even more spectacular. Some Executive Diamonds
selected their own exclusive sunset dining experiences,
ranging from private cabanas near the ocean to
Maui's incredible restaurants. This was just the first
gourmet dining event for these outstanding leaders.

Celebration Dinner | Executive Diamond Club 2015
it’s a
Ho’olaule’a T
he Executive Diamond Club
Celebration Dinner provided a
tropical spirit from start to finish,
as the leaders enjoyed a spectacular
evening with unique Hawaiian touches.
Vases overflowed with tropical flowers:
exotic orchids, bold birds of paradise,
and colorful pincushion mums. This was
an exclusive Hawaiian flower market
just for Executive Diamonds, and they
created their own unique arrangements
to be delivered to their rooms later.
A trio played as leaders entered the
Westin ballroom filled with green silk-
topped tables and lavish floral and
wood decorations. With comments
like “phenomenal,” “exceptional,”
and “amazing,” the Hawaiian-inspired
menu earned rave reviews.
(celebration)!
The show featured Hawaiian dance,
but with some twists. Traditional
dances began with rhythmic drumbeats,
transforming into hip-hop beats. A
modern-day ballad provided the
soundtrack to a mix of ballet and hula.
Executive Diamonds joined the fun in a
line dance with a little hula thrown in.
It was an unexpected and
exceptional evening – and the kind
of event that makes Executive
Diamond Club so special.
“It’s a very elite club.
If you earn the right
to be here, you are
treated like royalty.”
– Executive Diamond Raj Shah

T
he sun wasn’t up yet over
Maui, but Executive Diamond
Club attendees were awake
and excited to start a very special
adventure. They were ready for
an exclusive visit to Pearl Harbor,
Hawaii’s most popular and
historically significant attraction.
It didn’t matter that Pearl Harbor
was across the waves on the island
of Oahu. This was Amway, and
Executive Diamonds travel in style.
Attendees flew in helicopters
chartered by Amway from Maui to
Honolulu. As police stopped traffic
on the street, the helicopters landed
on the golf course just across from
the resort to pick up the IBOs.
On the flight to Honolulu, IBOs
were treated to views of humpback
whales in the ocean below,
the beautiful landscape on the
island of Molokai, and the scenic
Diamond Head crater on Oahu.
On the way, Executive Diamond
Theron Nelson, an attendee for more
than 30 years, talked about his
experiences. “This is an incredible
day. Every Diamond Club is more
special. We’ve stayed on all of these
islands and have great memories.
The greatest thing was hanging out
with Rich & Jay (Amway founders
Rich DeVos and Jay Van Andel).
They knew everyone personally and
would just sit and talk with you.”
The helicopter pilots gave an
interesting tour with little-known facts
and historical background about the
islands, and they flew right over the
city of Honolulu before landing at
the heliport. Private transportation
waited to take IBOs on their tour of the
end and the beginning of the United
States' participation in World War II.
“This is such a significant part of
history, and we are honored that
Amway arranged this,” said Executive
Diamond Ryder Erickson. “We really
feel like VIPs,” said his wife, Nicole. >
A Day of
Excitement
and Memories

“You just want to reflect.”
“This is something
everyone should see.”
– Executive Diamonds
Dayna and Vinny Pappalardo
“It was a fantastic day.
This is just one
example of what
Amway does for us.”
– Executive Diamond Pepe Cohen
Flyaway | Executive Diamond Club 2015
The first part of their tour started at the USS
Battleship Missouri Memorial anchored at Pearl
Harbor. The Missouri is famous as the ship where
the Empire of Japan surrendered to Allied Forces in
Tokyo Bay on September 2, 1945, ending World War
II. “This is a major moment in American history,” said
Executive Diamond Harry Zheng. “It’s the point where
America starts to stand out as the world leader.”
After boarding the Battleship Missouri, attendees
were treated to an exclusive breakfast on the
deck of the ship, followed by a private tour of
the historical site. The IBOs learned about the
history of the Missouri, took photos in front of
the ship’s massive guns, and viewed the exact
spot on the ship where the Japanese signed the
surrender that ended the war. “It’s so special that
Amway brought us here,” said Executive Diamond
Joanne Melillo. “It’s an amazing experience.”
IBOs traveled to the Pearl Harbor Memorial next.
After viewing a film on the history of the memorial,
they boarded a boat to the USS Arizona Memorial.
During the Japanese attack on Pearl Harbor on
December 7, 1941, the Arizona was bombed. The
ship exploded and sank, killing 1,177 officers
and crewmen. The Arizona could not be fully
salvaged, and today the wreck still lies at the
bottom of Pearl Harbor. The USS Arizona Memorial,
dedicated on May 30, 1962, to all those who died
during the attack, sits above the ship’s hull.
IBOs were visibly moved, and many were brought
to tears while watching the oil that still rises from
the wreck and coats the surface of the water. “You
almost can’t talk after that,” said Executive Diamond
Dayna Pappalardo. “You just want to reflect.”
“This is something everyone should see,” said her
husband, Executive Diamond Vinny Pappalardo.
After the tour, the IBOs viewed exhibits at the visitors’
center, but the most memorable moment was
meeting one of the few living survivors of the Pearl
Harbor attack. The veteran is 95 years old but still
greets visitors and signs copies of his book about
the bombing. IBOs stood in line to buy the book,
take photos with him, and thank him for his service.
Executive Diamond Pepe Cohen summed up the
feelings of all Executive Diamonds who attended
the Pearl Harbor tour: “It was a fantastic day.
This is just one example of what Amway does
for us. This is about history and determination,
and Amway is a symbol of that. That’s why they
are the American Way. We were thrilled with
this visit and this experience. Thank you.” ■

LIKE MANY OTHERS, JUAN AND ALICIA
RUELAS BEGAN THEIR AMWAY™ BUSINESS
WITH VERY PERSONAL DREAMS. On
their journey to Founders Executive
Diamond, these former teachers learned
something special: Success means so much
more because of the people you help.
“My dream now is to develop and
coach others, to help them accomplish
what we have,” Juan said. “You feel better
when you know that it is not just about
you. It’s about building a community.”
“It has to be more than just wanting
to make money,” Alicia said. “You
have to want something greater.”
In those 15 years, they’ve created a
foundation based on perseverance and belief,
and those fundamentals continue to guide them.
“When we started our Amway™ business,
we wanted to earn some extra money,”
Juan said. “But then you start building up
the organization, and start communicating
strategy and planning. That’s when a very
strong relationship starts to develop.
“People have dreams and goals. The
first thing we work on is building up their
beliefs and convictions. When they put
those into action, they help themselves.”
THE RUELASES’ INITIAL GOAL was for
Alicia to be able to leave her teaching job
to spend more time with their children and
homeschool them. They have three boys:
Juan Jr., 19, who is majoring in computer
engineering at the University of California,
Riverside; Angel Jacob, 13; and Antonio, 10.
Alicia immediately saw the potential in
Amway. “Somehow I knew in my heart this
business might help me reach that goal,”
she said. Juan was harder to convince. But
after attending several meetings and seeing
the excitement that others had, he wanted to
start right away. “I thought the whole concept
was so good that I just wanted to get out
there and sell products and sponsor people
to do the same before anybody else did.”
It wasn’t quite that easy, and the Ruelases
faced challenges. But they got on track.
As their business grew, they accomplished
another goal: buying a home for Juan’s
grandmother in Mexico. “My biggest
motivator was that I wanted to help
my grandmother, who raised me.”
AS LEADERS, JUAN AND ALICIA HAVE A
VERY STRUCTURED APPROACH IN HELPING
OTHERS GET THEIR BUSINESSES STARTED
AS QUICKLY AS POSSIBLE. Their one-
on-one training includes live rehearsals of
presentations and practicing of techniques.
“They have to learn how to sell product, show
the Plan, how to do a follow-up, how to write >
Putting others ﬁrst
builds a community
“You feel better
when you know
that it is not just
about you. It’s
about building a
community.”
– Juan
Juan & Alicia Ruelas
FOUNDERS EXECUTIVE DIAMOND
Diamond Club 2015 | congratulations: Juan & Alicia Ruelas

congratulations: Juan & Alicia Ruelas | Diamond Club 2015
a list, and how to talk to people,”
Juan said. “We do it that way so
they can see that it can be done.”
THEY ALSO COUNSEL DOWNLINE
IBOS TO BE REALISTIC. “When
you face rejection, it’s important to
understand that maybe they are not
looking for that opportunity right
now. So don’t take it personally.
Just move on to the next person.”
Alicia’s leadership style is more
introspective. “They go to Juan for
the goals, but whenever they have
to deal with emotional struggles,
or motivation, they come to me,”
she said. “I like to direct their hope.
Just finding the little things that
hold people back is so important.
It could be emotions, because
that’s often what keeps us from
achieving our goals. And emotions
come into play at different times.”
An avid reader, Alicia has
a library of self-help books
she uses when interacting with
downline IBOs. She knows people
find inspiration in different
ways. “I’m always learning
new ways for people to see the
world. Learning about other
perspectives builds me up too.”
INSPIRATION ALSO COMES FROM
THE GREAT AMWAY™ PRODUCTS.
For Alicia, Artistry®
products are
the most effective door-opener.
“It’s just amazing when we teach
the girls how to share Artistry®
products with prospects and new
IBOs. You can see how the women
feel. Maybe they haven't used
quality products, and just to see
their eyes light up is amazing.”
For the Ruelases’ sons and
for Juan, it is XS®
Energy Drinks.
“They take them to their sporting
events, karate tournaments, and
soccer tournaments, and they
share them with their friends.”
THE RUELASES LOVE TO TRAVEL,
especially when the trips involve
soccer. In 2010, the family traveled
to South Africa to watch a
championship soccer game, and
they followed that in 2014 with
the championship in Brazil.
Those vacations motivated
Juan and Alicia to organize a trip
with their leaders. They traveled to
Spain in fall 2014 with more than
30 IBOs and their families. “If you
spend time together, you develop
relationships. You just enjoy being
around each other,” Juan said.
Juan and Alicia both
emphasize the importance of
developing those deeper, more
personal relationships. “When we
started caring about their dreams
and creating opportunities to get
together, that became a major
asset,” Alicia said. “If I say, ‘Hey,
come on over to my house, have
lunch with us,’ then I get to see
your children and I see that you
want us to be in your life. Not
just as a business partner, but as
a member of a community.”
TO THE RUELASES, THE
CONNECTION GOES BEYOND
BUSINESS. “You have to remember
that your personal goals are very
similar to theirs,” Juan said. “It's
not just about earning money.
It’s about understanding that
you care about them, that you
care about their needs. If you
do that, then people are willing
to open up, be themselves, and
really allow you to get to know
them better. And in a way, I guess
we become more human.”
And that inspires Juan. “Be
someone who makes a difference.” ■
A family legacy
Juan and Alicia’s three boys help
out with the business, and Alicia
said it has taught them how
to set and achieve goals. They
want their children to choose
their own careers, but know their
achievements give their children
the freedom they did not have.
“I see our children traveling on
the path that we have built for
them, but going further. With the
high work ethic they have learned,
they can take it to another level.
Seeing that will be satisfying.”
“I’m always
learning new
ways for people
to see the world.
Learning about
other perspectives
builds me up too.”
– Alicia
The average monthly Gross Income for “active” IBOs was USD $202 (in the U.S.)/CAD $198 (in Canada).
Approximately 46% of IBOs in the U.S., and 48% of IBOs in Canada, were “active.”
IBOs were considered "active" in months in 2010 when they attempted to make a retail sale,
or presented the Amway IBO Compensation Plan, or received bonus money, or attended an
Amway or IBO meeting. If someone sustained that level of activity every month for a whole year,
their annualized Gross Income would be $2,424 (U.S.)/$2,376 (Canada). Of course, not every
IBO chooses to be active every month. "Gross Income" means the amount received from retail
sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes
all annual bonuses and cash incentives, and all non-cash awards, which may be significant.
There may also be significant business expenses, mostly discretionary, that may be greater in
relation to income in the first years of operation. For the purposes of the calculation in Canada,
individuals who were IBOs for less than the entire year in 2010 were excluded.
Before registering as an Independent Business Owner (IBO) powered by Amway, you should
read and understand the AMWAY™ Business Overview Brochure, which contains important
information for those interested in becoming IBOs.
Following is the approximate percentage of IBOs in North America who achieved the illustrated
level of success in the performance year ending August 31, 2014; Executive Diamond and
Above, 0.0146

congratulations: William Ng & Carey Chen | Diamond Club 2015
WILLIAM NG BELIEVES THERE IS MORE THAN
ONE WAY TO FIND SUCCESS. There is Plan A: the
typical 9-to-5 job that is the same every day and
never improves. “You go to work, go home, go to
bed, and do it all over again,” William said. Then
there’s Plan B: the career you create through trust,
hard work, and belief in yourself and those around
you. “You have to be determined to change.”
William Ng and Carey Chen found their
Plan B in an Amway™ business, and after
seven years of hard work and dedication, they
are Executive Diamonds. “I found my life in
this business,” William said. “I earned my free
time, and I achieved my American dream.”
BEFORE STARTING HIS AMWAY™ BUSINESS,
William was a banker in New York. Despite working
50 to 60 hours a week, he lived paycheck to paycheck.
He still believed banking was his Plan A. But there
were only so many CEOs, managers, and director
positions, and William saw little chance to get
ahead. His dream was to become an entrepreneur.
He found that freedom with Amway. The idea
of such a dramatic change made Carey nervous
at first, and she admits she tried to talk him out
of it. “I thought, ‘Why is he doing this?’ He had
a good job and was earning a nice income.”
BUT WILLIAM SAW HIS CHANCE AND BECAME
HIS OWN BOSS. “Now I have more time to
spend with my customers, downline IBOs, and
my family. I have a lot of freedom, and it’s great,”
William said. “No one can fire me. And I have
more motivation than ever to succeed.”
William was not only motivated by freedom
and financial support, but by family. “Before, I
was afraid to have children because I was living
paycheck to paycheck,” William said. “Now I
feel like I have more control over my future.”
The greatest reward is time with their son,
Carsten, 4. “We’re able to do the things we want
to do as a family,” Carey said. They are building
a family legacy and look forward to Carsten
following them in the business one day.
In their free time, William and Carey enjoy
shopping, dining, and traveling. With Amway,
they have traveled to beautiful spots like Hawaii
for the 50th Anniversary of Diamond Club, and
they went to Australia for the North American
Growth Council. “Everything that Amway
offers is great – it’s world-class service,” William
said. “Everyone treats you like a VIP.”
WILLIAM ALSO SEES THE TRIPS TO HAWAII AND
AUSTRALIA AS MOTIVATION for downline IBOs. >
William Ng & Carey Chen
EXECUTIVE DIAMOND
The Courage
to Change

IBOs were considered “active” in months in 2010 when they attempted to make a retail sale,
or presented the Amway Independent Business Owner Compensation Plan (IBO Compensation
Plan), or received bonus money, or attended an Amway or IBO meeting. If someone sustained
that level of activity every month for a whole year, their annualized Gross Income would be
$2,424 (U.S.)/$2,376 (Canada). Of course, not every IBO chooses to be active every month.
“Gross Income” means the amount received from retail sales, minus the cost of goods sold,
plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives,
and all non-cash awards, which may be significant. There may also be significant business
expenses, mostly discretionary, that may be greater in relation to income in the first years of
operation. For the purposes of the calculation in Canada, individuals who were IBOs for less
than the entire year in 2010 were excluded.
The IBO Compensation Plan offers monthly and annual bonuses that IBOs can earn in
accordance with their contract with Amway. IBOs also may qualify for the Amway “Growth
Incentives Program (GI Program), a collection of discretionary programs separate from the
IBO Compensation Plan and that can vary from year to year. IBO eligibility for the GI Program is
at Amway’s discretion. The GI Program is available only to IBOs whose conduct demonstrates
high ethical and business standards aligned with the goals and objectives of Amway and its
related businesses.
Following are approximate percentages of IBOs in North America who achieved the illustrated
levels of success in the IBO Fiscal Year ending August 31, 2013: Executive Diamond/Diamond
Club (0.06%), North American Growth Council (0.01%).
For more details on qualifying for the GI Program and other requirements, see information on
Amway.com or contact Amway Sales. Before registering as an IBO, individuals should read and
understand the Amway ™ Business Overview Brochure, which contains important information
for those interested in becoming IBOs.
He shared photos of the 50th Diamond
Club, especially the business meeting on
the golf course. “It felt like you owned
the golf course. It was amazing.”
Since starting his Amway™ business in
2008, William said he has grown as a leader.
But he did not do it alone. He appreciates
the personal connections he has made,
something he did not experience in his
banking career. To him, the ability to combine
friendship and business makes Amway
unique. “You learn from each other, and
everyone helps one another in this business.”
That is especially true when there are
challenges. He got support from his upline
when he first faced rejection, and, in fact,
he said it’s important to learn that rejection
is “a very normal part of this business.
“When you first start, you take rejection
very personally. You need to remain positive
about what you are doing, stick with it, and
keep working hard on your dreams.”
WILLIAM HAS NOT ONLY EVOLVED AS A
LEADER, BUT HAS CHANGED AS A PERSON
TOO. “I’m more positive, and I try to be a
good role model.” William remembers what
he learned from his mentors Mabel Jong and
Jody and Kathy Victor. “When I first joined
the Amway business, I was looking to earn
extra income. But when I started working
with my uplines, I learned that everything
is possible when you believe in yourself.”
To be a great leader, William knows he
must do more than just inspire others to
believe in themselves. He leads by treating
everyone like family. “You have to use your
heart to help people grow in this business.
You have to treat people as if they are
your family. If you help others become
successful, you can be successful too.”
William talks openly about challenges.
“There are competitors in the market, and the
customer will compare Amway™ products
to others, trying to decide which one is
better.” He urges his team to be confident.
“It’s all about trust – trusting and believing
in the business. I’m a believer because
this opportunity is open to everyone, and
everyone can make it work for them.”
WILLIAM AND CAREY NEVER ENVISIONED
REACHING EXECUTIVE DIAMOND, but they
followed their heart and believe others
should too. “Everybody has dreams,”
William said. “When people join Amway,
they dare to dream big. If they go for
it, they can achieve their dreams.”
When asked if he ever misses banking,
William replied: “Absolutely not!” His
Amway™ business has given him opportunities
banking never could. “The American dream is
within reach, if you believe and have faith.”
William and Carey are focused on achieving
Crown Ambassador. But that is only one part
of the plan. “The pin is a title,” he said. “Our
goal is to maintain the business from generation
to generation. I see this as my career, not a
job. Amway, to me, is a forever career.” ■
“Everybody has dreams.
When people join Amway,
they dare to dream big.”
– William
congratulations: William Ng & Carey Chen | Diamond Club 2015
5 Points for Success
1. DETERMINATION. Be determined to find success, and
believe in the business even in the face of rejection.
2. PASSION. Always be passionate about what you are doing.
3. COURAGE. Have the courage to keep trying,
meeting people, and working hard.
4. INFLUENCE. Inspire people in a positive
way, and see yourself as a leader.
5. SACRIFICE. Let go of the traditional view of a
9-to-5 job, and create your own career.

congratulations: Sergio & Charo Rivera | Diamond Club 2015
Deeper Connections
inspire Bigger Dreams
WHEN SERGIO AND CHARO RIVERA WERE FIRST
INTRODUCED TO THE AMWAY™ OPPORTUNITY,
LITTLE DID THEY KNOW HOW DEEPLY IT WOULD
IMPACT THEIR LIVES. They were in debt and
were too busy with their respective careers to
spend time with each other. She was a shy fitness
instructor who owned her own gym, and he
was a chemical engineer in the auto industry.
In his line of business, the cold, hard science of
his daily work left him unaccustomed to speaking
in public – or even with thinking about anyone
outside of their family. Together, they were raising
two small children and had a third on the way.
“We were looking for a way to get away
from this routine,” Charo said. “We had no time
as a couple, him with his work and me with
mine. My children were growing up without
a father, and I wanted my husband back.”
“And that is where we started,” Sergio said.
ONCE THE RIVERAS STARTED THEIR
BUSINESS, they wanted to change not only
the course of their future, but also their
outlook on life and the world around them.
Charo, for example, started to become more
comfortable speaking with others. She attributes
this to the business, which has helped her feel like a
“different person. Now I have better self-esteem.”
Sergio’s attitude toward others changed too.
Before Amway, Sergio only thought about “us, our
family, and that’s it.” But today, he thinks about
all the other people in his life and business. He is
now dedicated to helping create a “movement of
prosperity” for downline IBOs. “That’s the fun part.”
Even though the Amway™ opportunity
allowed them to afford “material things,” the
impact on their lives runs even deeper, Charo said.
“What I most treasure and value is maintaining
my relationship with my husband.” >
“What I most
treasure and value
is maintaining my
relationship with
my husband.”
– Charo
Sergio & Charo Rivera
EXECUTIVE DIAMOND

Diamond Club 2015 | congratulations: Sergio & Charo Rivera
“It’s an opportunity that
can be taken anywhere by
anyone with a dream.”
– Sergio
THIS TRANSFORMATION DIDN’T
HAPPEN OVERNIGHT. At first,
the Riveras set their sights on
reaching Diamond status, and
were happy. Through hard
work and patience, they reached
their goal in 29 months.
But they didn’t stop there. Once
they reached Diamond status in
Mexico, they decided to expand
into new markets and moved
to the United Status in 2000.
It wasn’t long before they
achieved Diamond in the U.S.
as well. “We went Diamond (in
the United States) after three
years,” Sergio said. They achieved
Founders Diamond status four
years ago, and are now Executive
Diamond in both markets.
SERGIO AND CHARO MAY BE
AMWAY INDEPENDENT BUSINESS
OWNERS, but they attribute their
success, in part, to teamwork. At
their level, “you don’t just have
yourself to thank,” Charo said,
“but an entire team of people.”
“All the people who are part
of our business helped us to get
here. So our biggest dream is to
see them also reach these levels.”
Today the Riveras have four
children, and each is an IBO.
Seeing them join the business
increased the couple’s desire to
succeed. “You cannot say to them,
‘move forward,’ if they do not see
us moving forward,” Charo said.
She’s proud to see them
reaching for their goals.
“That inspires me.”
Their oldest, Shantall, 33,
reached Founders Platinum in
Mexico. Sandra, 32, is a Ruby
in the United States. Sergio, 23,
and Samantha, 21, are both
on track to reach their goals
as IBOs. Amway brings their
children a certain degree of
freedom too. “It’s a blessing of
this business for our children to
be owners of their own time.”
FOR CHARO AND SERGIO,
IT’S IMPORTANT to love the
products they sell, and they
have many Nutrilite®
and
Artistry®
favorites. Charo uses
the Antioxidant Complex to
help her fight free radicals, and
they both love Rhodiola.
When they aren’t busy with the
business, Sergio plays racquetball,
and Charo embroiders. They enjoy
traveling, exercising, horseback
riding, and watching movies. The
Riveras also work with a group
to sponsor a little town in Mexico
in the mountains of Guanajuato
called Cieneguita de San Bartolo.
“These are people who want
to get ahead but don’t have the
means,” Charo said. “So we try
to help by donating clothing,
toys, and other products.”
They visit at least once a year
to help the community.
What Sergio most
appreciates about Amway is
how anyone can achieve success,
regardless of background.
“No matter what age,
no matter what race, it’s an
opportunity that can be taken
anywhere by anyone with a dream
and a willingness to change their
stars, to make a difference in
the world. Anyone can do it.”
NOW THAT SERGIO AND CHARO
REACHED THEIR ORIGINAL GOAL,
they want to help others realize
their dreams. “There are some
wonderful times ahead,” she said.
“We are walking along with a
whole new generation of young
people who have high aspirations.
I see no doubt that these new
IBOs will reach very high levels.”
Sergio has a new goal: “Crown
Ambassador — oh, yes!” ■
The keys to
Diamond
Achieving Diamond status isn’t
something that will happen right away,
no matter how urgently you want to
make it happen. Rather, as the Riveras
experienced, it is a “progression” that
starts with a dream and takes a lot of
time, effort, and patience along the way.
Here are a few tips they offer:
• HAVE A DREAM. This was the “main
point” on their journey to Diamond.
• SET EXPECTATIONS. Don’t expect big
results in one or two months. Instead,
Sergio recommends to be persistent.
• LISTEN TO YOUR UPLINE. “Doing
the simple, basic things” suggested
by your upline, said Sergio, can
help your business grow.
• BE PATIENT. “It takes hard
work, time, and effort,” Sergio
said, so “be patient with yourself
and also with the business.”
• DON’T GIVE UP. If you do,
you’ll lose momentum.
It might seem easier on paper
than it is in reality, but in the end,
Charo said, “It’s worth it.”
read and understand the AMWAY™ Business Opportunity Brochure, which contains important
Approximately 0.0158% of IBOs in North America achieved Executive Diamond and Above in the year 2013.

30 achievemagazine.com achievemagazine.com 31
ELLA SUN AND WU ZHENG MOVED FROM CHINA
TO THE UNITED STATES WITH A DREAM: THEY
WANTED A GOOD EDUCATION AND BETTER
OPPORTUNITIES FOR THEIR YOUNG SON, HARRY.
They struggled to find a way to make that
possible. Ella ran a small store, and Wu was
looking for something other than the sales
management position he had in China.
Amway was a good fit. “It suited me,” Wu
said. “I knew about Amway because it has
such a good reputation in China,” Ella said.
Through their successes with Amway, Ella and
Wu answered that dream for Harry, now 21. They
also got an unexpected reward: Harry followed his
parents and established his own Amway™ business.
“All these years while we were working with Amway,
our son found his goal in life,” Ella said. “That is the
biggest reward of being parents.”
They all have Amway businesses in
the United States, and now Ella, Wu, and
Harry are all Executive Diamonds.
THE KEY TO THEIR SUCCESS IS WORKING
TOGETHER AS A FAMILY – particularly fitting, since
it was Amway’s family focus that first attracted Wu.
“My mentor explained Amway’s values and
culture, which emphasized freedom, family, and
encouragement,” Wu said. “The family values
impressed me a lot.” >
Diamond Club 2015 | congratulations: Ella Sun, Wu Zheng, and Harry Zheng
Ella Sun, Wu Zheng, and
Harry Zheng
EXECUTIVE DIAMOND
The Power of Dreams
and Family

congratulations: Ella Sun, Wu Zheng, and Harry Zheng | Diamond Club 2015
They extend that sense of family
to downline IBOs. Their businesses
now include many young IBOs
who emigrated from China.
“They come to America
because they want to be successful,
but they don’t really see what
it’s like to live a successful life,
so we show them,” Harry said.
“And we always do it together.”
WORKING WITH SO MANY YOUNG
IBOs, Ella, Wu, and Harry have
changed how they communicate.
They find talking less – but
showing more – really resonates
with younger IBOs. “How you
communicate should vary with
different people,” Ella said. “You
need to communicate in a way that
is appealing to your audience.”
Engaging in fun activities
is especially useful in reaching
those under 35, so they organize
group activities like parties,
business training, and road
trips to national parks. They
even have some events where
they don’t talk business at all.
“That’s why we have a lot
of young people in our group,”
Harry said. “Young people are
more interested in the fun part.
Then they think, ‘How can these
people be so free? They must have
done something very different
from me.’ It’s the future of any
business. We’re on the right track.”
ELLA AND WU WERE HARRY’S FIRST ROLE
MODELS, but they believed so strongly in the
power of mentorship that Ella introduced
Harry to another successful Amway leader,
Jody Victor, so he could learn from Jody as well.
“The power of influence is key,” Ella said.
“Knowledge is power,” Wu said.
“You have to be open to learning and then
sharing your knowledge with others.”
For Harry, who became an IBO at the age
of 17, mentorship and Amway go hand in hand.
“If you’re a computer engineer, you can learn
from classes,” he said. “But with Amway, you can
learn from people who have achieved success.”
THEY SHARE A KEY LEADERSHIP GOAL:
HELP OTHERS. Working with downlines
is essential to your own success.
“Helping people is actually the best management,”
Wu said. “We help downlines, and I encourage
our team leaders to help each other. That way, our
whole team can keep thriving and growing.”
“If you really look at the Amway business,”
Ella added, “it’s about the relationships between
people. That’s a core of the business.”
Harry has learned these same values by watching
his parents and Jody in action, and he now shares these
lessons with downline IBOs. “We have to take care
of people first, instead of ourselves,” he said. “This
isn’t a selfish business. It’s more about helping others
grow their business, so you can all be successful.”
ELLA BELIEVES THE PEOPLE AROUND YOU HELP
SHAPE YOUR BUSINESS. “If you surround yourself
with successful people, you can become successful.”
But it’s also important to adjust your
approach to your audience. “Some people don’t
care what you say,” Ella said. “They care what
you do. So I give them a lot of examples. We
lead people by example, not by lecturing.”
They all say the Amway™ opportunity
changed them, as individuals and as a family.
“Our life has become more productive,”
Wu said. “We’re more motivated.” >
“If you surround yourself
with successful people, you
can become successful.”
– Ella

Diamond Club 2015 | congratulations: Ella Sun, Wu Zheng, and Harry Zheng
ELLA HAS ALSO NOTICED BIG
CHANGES IN HARRY. “He
has grown up a lot.” Not only
is he better able to plan for
the long term, but “he also
has a much bigger heart. A
bigger heart for others.”
All three have set goals for
their businesses that focus on
reaching Crown Ambassador.
“The ultimate goal: to not only
achieve my goals, but to also help
others achieve theirs,” Ella said.
Harry wants to support
IBOs by becoming an IBOAI®
Board member so he can be a
voice on behalf of all IBOs.†
THEY EACH HAVE PRODUCTS
THEY ESPECIALLY LIKE – AND
SHARE WITH OTHERS. The
Atmosphere®
Air Purifier is Ella’s
favorite, and for good reason.
“When a lot of Chinese
people first come to the United
States, they’re exposed to new
pollen,” she said. “The Air
Purifier helps them adapt.”
For Harry, the best door-
opener is XS®
Energy Drinks.
“I use them every day, and I
bring some with me wherever
I go,” he said. “It’s a great
way to build my business.”
They put a lot of hard work
into their businesses, but Ella,
Wu, and Harry also take time to
relax. They all enjoy shopping;
Wu generally goes alone, but Ella
and Harry frequently go together.
“Mom usually buys
purses and shoes, but not
me,” joked Harry. “I’m more
interested in buying suits.”
Wu also likes to cook, and
Harry plays sports-themed video
games. All three enjoy traveling
– Miami and Hawaii are favorite
destinations – and they often
take trips on short notice. They
live in the Northeast, but aren’t
particularly fond of the winters.
If the forecast calls for snow, they
go online, check for flights, and
head to the airport. “The business
gives us the opportunity to do
that,” Harry said.
They also enjoy
Amway events, where
they can spend time
with downline IBOs
and each other.
“We always bring
our family with us,
and we enjoy that
time together very
much,” said Ella.
WHILE THEIR
AMWAY™
BUSINESSES HAVE
HELPED Ella, Wu,
and Harry achieve
a certain degree of
financial comfort,
that’s not what
they value most.
“Our whole
team is like a big
family,” Wu said.
“I’m happy because we work
together for the same goal.”
For Harry, the kind
atmosphere is what he most
appreciates. “Everyone is just
so nice. They truly appreciate
everyone in the business.” ■
† IBOAI is a registered trademark of
Independent Business Owners Association
International
Giving back
In addition to taking care of each other and their team members,
Ella, Wu, and Harry also believe in helping those less fortunate.
Ella and Wu contribute to various Chinese student organizations at two
universities. Each December the family hosts a dinner for downline IBOs, and
last year’s celebration turned into a fundraiser for the U.S. Dream Academy,
an after-school mentoring program for at-risk youth that Amway sponsors.
They also raised over $1,000 for a charity that benefits autistic children.
“We’re going to make that an annual thing,” Harry said. “We really
want to see that our behavior can help others less fortunate.”
“Our whole
team is like
a big family.”
– Wu
Approximately 0.0158% of IBOs in North America achieved Executive Diamond and Above in the year 2013.

achievemagazine.com 3736 achievemagazine.com
“I did it because
it gave me what
I wanted out
of life.”
– Anthony
Diamond Club 2015 | congratulations: Founders Diamonds
Anthony & Frances Pappalardo
FOUNDERS DIAMOND
W
hen Frances met Anthony,
she was a dancer trying to
make it on Broadway and
working a second job as a personal
trainer to make ends meet. She noticed
Anthony didn’t work a normal corporate
job, but he had a nice lifestyle and
seemed to make a good income. She
was curious and a bit suspicious.
“Really, it was funny,” he said. “From
an outsider’s point of view, you
never know – nice cars, nice house
– it could definitely look shady.”
Three months after the couple
met, Anthony showed Frances the
Amway IBO Compensation Plan.
“I knew that I had found the opportunity
where I didn’t have to go back and
get another degree,” Frances said.
“I knew that I had a good work ethic,
and I could make it work. I hoped that
we would work out too. And we did!”
Anthony learned about the Amway
business early: He attended his first
Amway™ conference with his parents
when he was 14 years old, and the
great achievements celebrated at
the recognition ceremony made an
impression. “The IBOs told stories
of their struggles, but there was
victory at the end of those stories,”
he said. “That’s everybody’s dream.”
He began to build his business when
he was 22, but it wasn’t until he began
to work with a great mentorship team
that his business grew. “When I got
around men and women of character,
I started to change,” he said.
He shares his own growth experiences
with new prospects. “When we got
started, we didn’t know what to do. I
didn’t know anything about products,
but I learned. I did it because it gave
me what I wanted out of life.”
That’s not to say it has
been easy. When Hurricane
Sandy hit the Atlantic Coast
in 2012, not only was the
couple’s wedding postponed,
they lost their house too.
“We felt sorry for ourselves
for a total of five minutes,”
Frances said. “Even though
we had to live in a friend’s
home and were displaced, our
business wasn’t misplaced.”
The following year brought new
challenges and debt. “We had to
struggle for that year,” Anthony said.
“But you know what? It was OK. We
weren’t injured, we were safe, and our
family was safe. We were able to keep
building our
business.”
To Anthony and
Frances, dreams
matter. The
couple aspires
to be Crown.
Ambassador.
“If our dream
starts to
get small,
we reset,”
Frances said.
“Our dream is
still way larger
than our bank
account. So
we’re going to
keep going.”
Vladimir & Susana Pándura
FOUNDERS DIAMOND
A
desire for something
more led Vladimir and
Susana on the path to
becoming Founders Diamond.
“It starts with the money issue,”
Vladimir said, “and one begins to
realize that money is not enough.”
Their journey began with a call from
a close friend, who invited them
to an event to learn more about
Amway. Vladimir understood the
potential right away, but Susana
wasn’t so sure. “I underestimated
the business,” she said. “It took
me almost a year, but fortunately,
I was smart enough to realize this
was a wonderful opportunity to
make a great future as a couple.”
Over time, both partners developed
an even greater appreciation. “We
fell in love with the Amway business,”
Vladimir said. “Gradually, we found
the heart of
Amway, and
when we went
to a convention,
we realized
the energy and
the potential
this business
offered. That’s
when we really
understood
the impact it
could have on
our lives.”
Susana agrees
the business
altered their
point of view.
“I changed my way of thinking, and
then my feelings. By changing my
feelings, I changed my attitude. I
definitely feel I am a different person
from the one who came into this
business 23 years ago” in Mexico.
They achieved Founders Executive
Diamond in Mexico and now are
Founders Diamond in the U.S.
“When we started the business,
we did not think the same
way,” explained Susana. “Vladi
said A, and I said B.”
Early on they discovered a new
equation. “We realized we had
to combine our strengths and
create a very important synergy,”
she said. “We realize that 1+1
does not make 2. 1+1 equals
outstanding opportunities, and
this is the result we have today.”
When talking to newer IBOs who
would like to emulate the couple’s
success, Vladimir offers this advice:
“Be consistent. There is nothing
in life for which you cannot be
trained. Everything can be taught.”
And for those seeking their own
Diamond qualification, he said, “If
you know you have the knowledge,
if you understand that you can do
it, and, finally, if you achieve it, we’ll
see you soon at Diamond Club.”
“Gradually,
we found
the heart
of Amway.”
– Vladimir

S
uccess didn’t come easy for
Shang Zhi and Qing Xin. They
actually didn’t start reaching
their goals until their second try
at their Amway™ business.
Their initial experience was in their
native China, where, they both
admit, they did not manage their
business effort properly. After
moving to the U.S., Qing Xin in 2005
and Shang Zhi in 2009, they found
work in factories, restaurants, and
nail salons, but with long hours
and low pay. They barely made
enough to pay the bills, and they
couldn’t save for the future.
“I thought life here would be great,
but it was not what we thought
it would be,” Shang Zhi said.
That’s when they decided to give the
Amway business another chance.
“We connected with our upline,
and we started
working under
her direction,”
Shang Zhi said.
“It was up to
me. We were
determined
to make it a
success.”
They share their
achievements
with downline
IBOs. “We’re
happiest when
we help our
team members
make better
lives for
themselves
and their families,” Qing Xin said.
Shang Zhi admits to occasional
frustrations, such as canceled
appointments. But these challenges
just made him work harder.
“You have to be determined and
change yourself for your dream.”
Being Amway™ business owners
has changed them too. “My
temperament is better, and I carry
myself differently,” Qing Xin said.
“I used to get angry very easily,
but not now. I’m a much better
communicator.” Shang Zhi is a better
leader. “My attitude is different
now. My level of thinking is higher.
It’s no longer just about selling
products and making money. It’s
about teaching other people in my
group, educating them, and helping
them succeed as I am succeeding.”
Their next goal is Double Diamond.
But they also want to help others
reach Diamond and Founders
Diamond, just as others helped
them. “When you help others, it
makes you happy,” Qing Xin said.
“We want them to improve their
own lives and make their own
American dream come true.”
Diamond Club 2015 | congratulations: Founders Diamonds
Shang Zhi Wang & Qing Xin Li
FOUNDERS DIAMOND
“You have to be
determined and
change yourself
for your dream.”
– Shang Zhi
Achievers 2016 returns to Las Vegas for an even
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Picture yourself there, December 5-9, 2016.
ACHIEVERS 2016 INCLUDES:
n Luxurious accommodations at
The Venetian® Resort and The Palazzo®
n The newest products and training from
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Stay on track so you can be a part of the fun.
Don’t miss Achievers 2016 in Las Vegas!
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Achievers

E
nrique made the tough
decision to leave his wife, his
children, and everyone else
he loved in the Dominican Republic
to seek a better life for his family
in the United States. He believed if
he worked hard enough, he could
bring them here to the U.S.
He found work right away at
a factory and then bought a
supermarket with his brother.
But his dream was bigger.
With the Amway business,
Enrique found the opportunity
to take charge of his own
time and a business he could
share with his family.
First, he needed to convince his
wife, Socorro. “At the beginning, I
did not support the idea because
I didn’t know everything Amway
had to offer,” she said. “But when
I got here, we
began to work
together, and
the business
started to
grow.”
Enrique and
Socorro say
teamwork is
key to reaching
Diamond, but
their success
was not
immediate.
They started
and stopped
their Amway™
business
several times
before they made a decision in
2005 to commit 100 percent.
That was when they started
seeing the results they wanted.
“We always knew that we were
going to be Diamond in the
business, because we like to
work with people, and it has
always been a passion to serve
and help others,” Socorro said.
“If you keep learning, growing,
changing, and maintaining
your dreams, you can achieve
Diamond,” Enrique said.
Now, they’re able to live the life of
their dreams. “We understand the
real sense of freedom,” Enrique said.
Plus, they work together on their
goals. “The Amway business allowed
us to be always, always together.”
As leaders, they learned how
important it is to communicate
with each other and with downline
IBOs. “I understand peoples’
situations better,” Enrique said.
They envision an extraordinary
future. “People can see us as an
example that they can also follow,
an example of how the Amway
business can allow them to build
on each other and bring information
to others,” Socorro said.
“We know that there are great things
coming for our family, for ourselves,
and for many other people. We are
excited because we see a better
future together, and with Amway!”
Diamond Club 2015 | congratulations: Diamonds
Enrique & Socorro Castillo
DIAMOND
“We always
knew that we
were going to
be Diamond.”
– Socorro
C
ipriano and Teresa started
their Amway™ Independent
Business with a big goal:
“We both wanted to leave our jobs
and cover our necessary family
expenses,” Cipriano said.
Cipriano worked 14 hours a day
distributing ice cream, and Teresa
worked at an electronics company.
That left little time for their children,
and their relationship with each
other suffered. “We did not get along
because we did not have the same
goals for our family,” Teresa said.
They tried other businesses before,
but none shared their values of
Freedom, Family, Hope, and Reward.
With the Amway business, they saw
a way to work together, spend time
with their family, and help friends.
“For six years, we dedicated three
hours a day to working on the
business plan,” Cipriano said.
“That’s how we achieved our goals.”
Now, 19 years after they made the
commitment to build their business
and rebuild their relationship,
the couple reached Diamond.
Their children saw their success, and
three of them have started their own
Amway™ businesses: Edén, 34, is
an IBO; Mónica, 33, is married and
is a Platinum; and Lillian, 21, is an
IBO. Their youngest, Nancy, is 16.
Teresa credits their upline and
training with helping them achieve
success. “To become a leader, first
you must be a follower.” The hard
work can pay off. “For people who
make this decision and have a very
clear vision, everything they wish
in their heart can be achieved.”
“We feel fulfilled because not only
are we working toward our goals, we
are setting an example for family
and friends,”
Cipriano said.
They learned that
persistence is key,
and the couple
encourages others
to work toward their
goals, no matter
what challenges
occur. “Everyone
who works hard
and doesn’t
make excuses can become
Diamond,” Teresa said. “For people
who decide to build an Amway
Independent Business, there is great
opportunity, and it’s an opportunity
available all around the world!”
Cipriano wants
others to find
their own
success and
happiness.
“Pursue a
dream, make
a commitment,
and put it into
action. That
can make your
dreams real.”
Cipriano & Teresa Colon
DIAMOND
“For people who have
a very clear vision,
everything they wish
can be achieved.”
– Teresa

IBO chooses to be active every month. “Gross Income” means the amount received from retail
Approximately 0.0182% of IBOs in North America achieved Diamond in the year 2013.
I
n 2008, Ty was working two jobs:
construction worker by day and
janitor at night. A friend knew Ty was
a hard worker and looking to get ahead,
so he invited him to an Amway meeting.
“At first, I thought he was trying to sell
me something,” Ty said. With barely
enough money to pay his bills, Ty
wasn’t interested in buying anything.
But after Ty learned more about the
Amway IBO Compensation Plan,
he finally accepted. “I’m really
happy I made that decision!”
Ty started his Amway™
Independent Business in the
States that year and never looked
back. By 2010, he reached
Silver. Then his upline Diamond
announced that Amway was
entering Jamaica for the first time.
“I had never been to Jamaica,
and I always wanted to travel to
the Caribbean,”
Ty said. “At
that point I had
some freedom
financially, and
I figured, ‘Why
not take a trip to
Jamaica?’” He
made 14 trips to
Jamaica that first
year to build a
business there.
Venessa,
a native of
Jamaica,
remembers
meeting Ty at an Amway function in
September 2010. “We were both
building our businesses as singles,
so I was very competitive.”
A year later, Ty was still attending
meetings in Jamaica, and Venessa
noticed. “He was super shy, so I asked
him if he was interested in me,” she
said. “He said yes, so we started dating.
Five months later we were married!”
With shared dedication, Ty and Venessa
built their business in Jamaica, moving
forward from Ty’s Ruby qualification.
“That was an incredible stepping-stone
that allowed us to progress toward that
dream of going Diamond,” Venessa said.
They see the potential of the Jamaican
market extending far beyond the
island. “In Jamaica, there are 3 million
people, but about 5 million Jamaicans
live abroad,” Ty said. “Our goal is to
build a business here, and then help
other Jamaicans expand their groups
into Miami, New York, and other areas
up and down the East Coast.”
That’s not all the couple plan on
building. They look forward to a family
and the freedom to spend time with
their kids. “We’re excited about Amway
because when we have kids, we’re
going to be able to hang out with them
during the day,” he said. “That has
always been my dream, to have children
and wake up and have the kids run
in and go, ‘Daddy! Daddy! Wake up!’
and because I work at home, not be
like, ‘Oh, I’ve got to go out to work.’”
Ty & Venessa Crandell
DIAMOND
Lourdes Enriquez
DIAMOND
L
ourdes always envisioned
a life where she could
provide for herself. With
tough circumstances in Mexico,
this life often felt very far away.
“I had no money, I had no car in
a 20-million-people city, and I’m a
woman. When most people talk
about a business person, they
think of a man,” Lourdes said.
Despite the obstacles, Lourdes
was determined to achieve the life
of her dreams. She went to school
and studied International Affairs.
In 1990, Lourdes was invited to
an Amway meeting. “I really didn’t
know what I was getting into, but it
offered a nice opportunity,” Lourdes
said about her first impression.
It took Lourdes time to understand the
vast size of the opportunity. To start,
she simply went to several meetings.
Then, she went to a convention. “It was
there that I decided to fully dedicate
myself to the business,” said Lourdes.
From that point forward, she simply
knew Amway could be a commitment
for a better life for herself, and later on,
also for her son, Pablo, who is now 16.
“My business approach has always
been to use small goals. With that, I
achieve big goals,” Lourdes said proudly.
The road wasn’t easy, but Lourdes
never got too concerned with the
challenges she faced along the way.
Instead, she chose positivity and to
live with hope and her strong belief in
her dream. It’s kept her achieving many
milestones for the past 25 years.
Now, she's a Diamond in the United
States; plus, she has achieved
Triple Diamond in Mexico
as well. She’s proud of her
success, but the pin levels
don’t mean as much to Lourdes
as providing for her son.
Through her financial success
at Amway, she’s been able to
give Pablo a positive world filled
with more opportunity than
Lourdes could have imagined.
Her Amway™ business has
given Lourdes confidence
and happiness. “It’s how you
see life and the attitude towards the
life that you have,” said Lourdes.
She looks forward to getting her son
more involved in the business. “The
most important thing is the example I
am giving him,
showing that
goals can be
reached,” said
Lourdes.
With her son by
her side, Lourdes
has a lot more
she wants to
accomplish.
Her work with
Amway is far
from finished.
She has even
bigger plans
for her future.
“The most
important thing
is showing
that goals can
be reached.”
– Lourdes
“When we have
kids, we’re
going to be able
to hang out
with them.”
– Ty

J
in Long and Wen Qing had
different motivations to join
Amway. Running the couple’s
nail salon for eight years, seven days
a week, without a single day off, left
Jin Long disillusioned – and tired.
The quality of Amway™ products
impressed Wen Qing. They both
wanted time to spend with their family.
“The shop opened at 8 a.m. every
day. We worked long days, and I had
to pick up our staff and drop them
off,” Jin Long said. “I didn’t have
any time for my wife and children.”
Wen Qing learned about the
products when a friend introduced
the couple to Amway at a dinner
party. She immediately connected
with Artistry®products, and as she
learned more about the farming
practices and science behind
Nutrilite®branded products, she
began using the supplements too.
Jin Long and
Wen Qing
believe that de-
veloping trust
and confidence
in the products
can help when
making recom-
mendations
to customers.
They encourage
downlines to
use Amway™
branded prod-
ucts as gifts
to introduce
family and
visiting friends
to Amway.
“Not everyone is receptive to the
products and Amway’s message,
or not right away, anyway,” said Jin
Long. “You have to have patience and
introduce the products one by one.
You have to persevere and never stop.
It doesn’t matter if you fail the first few
times. Our experience has taught us
to persevere, persevere, persevere.”
And that persistence brought not only
monetary rewards but also more time
for their family. They have a deep,
sincere appreciation of the other IBO
leaders who played a role in their
success. “Our upline taught us the
right values, and we’re grateful to
downline IBOs,” said Wen Qing. “We
wouldn’t be here without them.”
Both admired other IBOs who had
achieved Diamond status, and they
worked hard to achieve that for
themselves, while remaining very
down-to-earth, pragmatic, and grateful.
“The biggest benefit to our family
has been freedom — freedom from
managing staff and working for
other people,” said Wen Qing.
Jin Long agrees. “Before joining
Amway we worked under constant
pressure. We were exhausted
and neglected our family. Now
we have freedom and hope.
Traveling with our children has
been a dream come true.”
Wen Qing and Jin Long consider
themselves normal people,
and they believe their success
can motivate others. Jin Long
said: “Our achievement today
can be yours, tomorrow.”
Jin Long Fei & Wen Qing Gou
DIAMOND
“The biggest
benefit to
our family
has been
freedom.”
– Wen Qing
F
or Luis and Yanaivis, the
introduction to the Amway
business came from an
unexpected source: their 18-year-old
nephew. Listening to his business
advice turned out to be one of
the best decisions of their lives.
“Our nephew Luis Ernesto Capaz
tried for seven months to get
us to sit down and learn about
the great possibilities of this
business. We didn’t pay attention
to him,” Luis said. At the time,
Luis and his brother Jehán ran
a small concrete company that
constructed driveways for homes.
As the months went by, however,
Luis and Yanaivis noticed a change
in Luis Ernesto. “His attitude
had changed,” Luis said. He
became a leader. That’s when they
decided to sit down and listen.
Amway and its business model were
completely new to the couple, who
immigrated to the United States
from Cuba in 2005. Luis was sold
on the business when he saw that it
could be a way to build a legacy for
his children. “This was a beautiful
opportunity, not only to build up
your own life, but then you have the
ability to pass the business down to
your children to operate,” he said.
There are more immediate benefits
too. “What I like best about our
Amway™ Independent Business is
the freedom to be with my family,”
Yanaivis said. “We are more
united as a family, more blessed.
That’s why I’m a happy mother
and very proud of my husband.”
Luis noted: “It was very important
to be with our children
and to give our parents
everything they deserve.
And we want to travel
throughout the world to
learn about cultures.”
Their focus on family
motivates them to
achieve even more.
“Our little girl, Ashley,
asked, ‘Daddy, why are
they taking so many
pictures of you?’ I told
her because we had
reached Diamond.
Then she said, ‘Thank you, Daddy,
for being a Diamond! Thank you,
Mommy, for being a Diamond.’
That had a great impact on us.
We have no time to waste.”
He wants
to share
his dreams
with others.
“Life means
expanding
people’s
vision and
leaving
a legacy.
We have a
mission, and
Amway is
our mission
in life.”
Luis & Yanaivis Fernández
DIAMOND
“Life means
expanding people’s
vision and leaving
a legacy.”
– Luis

W
hen Jehán and Yeni left
Cuba for the United
States, they envisioned
a life of freedom. Once here, they
established a concrete business,
pouring driveways, patios, and
floors. Yeni studied cosmetology.
This, they thought, was the path
to freedom. However, their new life
fell short of their expectations.
“What we first found in this country
was not what we imagined,” Yeni
said. When they discovered
Amway, she found the
opportunity she was seeking.
The couple started their Amway™
Independent Business in August
2011, but they got off to a
slow start. It wasn’t until they
attended training events with
their upline that things clicked.
“That’s when we fell in love
with Amway, our leaders, and
our team,”
Jehán said.
Jehán
attributes
their
success
to setting
goals. “What
brings
out the
champion
in you is to
have clear
dreams
and to set
goals. Then
do whatever
you have
to do to achieve your dream
and turn it into reality.”
Yeni has become a better
leader — and a better person.
“When we started we did not
have the slightest idea of what
we could achieve here not only
financially, but also spiritually.”
For new IBOs, Yeni encourages
them to remain positive. “Do not
allow yourself to be defeated. Do
not allow yourself to be crushed by
people who think that the Amway
business doesn’t work. This is a
reality. We were able to succeed.
Each one of you can succeed
too. We are just regular folks,
but we made a clear decision.”
Once they set a goal of reaching
Diamond, Jehán asked others
what it meant to them. “They said
it was a dream. We made that
fairy tale into a reality for us.”
Jehán and Yeni love being work-
at-home parents and enjoying
friends and family. “We have
freedom to set our own schedules,”
Jehán said. “This is the life we
were looking for,” Yeni said.
The business brings the couple
even more satisfaction because
they can share their freedom with
others. “I see the shine in the
eyes of the young men and women
on our team, and that’s when I’m
really happy,” Jehán said. “Because
if they’re happy, we are happy!”
Yeni & Jehán Fernández
DIAMOND
“This is the
life we were
looking for.”
– Yeni
C
orey and Dolores
both understood the
importance of being self-
starters from young ages.
“From the time I was a little guy, I
delivered newspapers. In New York
it snowed a lot, so I shoveled cars
out of parking spots, garages, and
driveways,” Corey said, describing his
earliest efforts to be his own boss.
Dolores had a career as a professional
modern dancer. “My focus was to
perform, to dance, to master my
craft, and to travel the world,” she
said. Yet something was missing.
“I knew that there had to be more
out of life, because if something
happened to me physically, I wouldn’t
be able to earn money.” She also
realized, “I liked working for myself.”
When a college friend shared the
Amway business with Dolores, the
newly engaged couple knew they
had found what they were seeking.
“Something lit up inside me, and I
was ready to go!” Dolores said.
Corey had an immediate connection.
“I got my world rocked! I saw what
was happening in our life personally
and what was going to happen
to our life in the future.”
As new IBOs, the couple set their
sights on just earning extra money.
As they became immersed in the
business, their goals shifted. “When
we renewed the next year, it was for
the future,” Corey said. “Not just what
the money bought but what the money
could do for us and our family.” The
couple now has 13-year-old twins.
Corey and Dolores attribute much
of their success to the mentorship
they’ve received from other IBOs. “The
greatest thing we learned was that you
have to prepare
for the future,”
Corey said. “We
had to have goals.
Even our kids
have goals today.
In our house,
there are goals on
the refrigerator,
on the mirror,
in the car...”
The opportunity
to be leaders
themselves also
propels Corey and
Dolores. “I lost
my dad when I was 13,” Corey said. “I
became the big brother and almost the
father figure to my brother. In sports,
I was always the captain of the team.
Dolores always
admired and
recognized
the success
of leaders in
her experience
as a dancer.
“They say
leaders lead
from the front,
and that’s
the attitude
we teach
ourselves
and our kids
every day.”
Dolores & Corey Jones
DIAMOND
“They say leaders
lead from the front,
and that’s our
attitude every day.”
– Dolores

B
efore Frank and Debbie started
their Amway™ Independent
Business, they didn’t always
share the same vision for their future.
“I thought maybe we could make some
extra money,” said Frank, a former
accountant. “My effort was driven by
money, money, and more money.”
“Frank was always the one looking
for something else,” Debbie said. “I
was always saying, ‘I don’t need one
more thing to do.’” But when Frank
came home with the Amway™
opportunity, she reconsidered.
The potential of the business
appealed to Debbie, who was
frustrated with a stalled career as a
corporate executive. “I realized that
with the major corporations, there
are certain plateaus you reach, and
then you’re not going to get much
further. I knew right away I wanted
to be Diamond.
“I said, ‘Six
people – how
hard could that
be? I don’t
know why these
people take
so long to go
Diamond!’ I
didn’t know how
ignorant I was
in my thinking,
because it took
us four years to
reach the level
of Platinum.
We just kept
working
on moving
forward from level to level.”
Eighteen years of business building
challenged the couple to grow and
develop leadership skills. “As we
came along, I recognized that if you
really wanted success in the Amway
business, you ought to be a Diamond,”
Frank said. And that meant “we’ve got
to build it and help other people.”
During that time, medical issues
challenged the couple. When cancer
treatments forced Debbie to the
sidelines, she encouraged Frank to
continue building the business. “When a
business meeting came along the next
week after a treatment, I said, ‘Frank, go.
You can’t help me here but you can help
us by doing what needs to be done.’”
With the goal of Diamond firmly
established, things began to click. “You
don’t go Diamond and succeed unless
other people succeed with you,” Debbie
said. “And people got that burn. They got
that energy. They got that momentum
of their own; they wanted to succeed.”
“I think anyone can go Diamond,”
Frank said, “but it takes a very
big commitment. Going Diamond
requires dedication and a big, big
dream.” Clearly, the hard work
paid off for Frank and Debbie.
Editor’s note: Debbie unexpectedly passed
away October 17, 2014. Frank requested that
we run this story based on their September
interview. When we talked to Frank in January,
he told us he is working toward Executive
Diamond, just as Debbie wanted. “The job
must be continued. A legacy has to be written.”
Frank & Debbie Joseph
DIAMOND
“I think
anyone can
go Diamond.”
– Frank
K
yung and Jaewoo’s Amway™
business began with coffee.
“I went to a neighbor’s house
for a cup of coffee, and there was
an Amway™ catalog,” Kyung said.
They had no idea this cup of coffee
would lead them to Diamond. But the
couple, who first came to the United
States from Korea in 1997, knew
they wanted to make a better life.
“I had a vision for living in the United
States: I wanted to spend more time with
my kids, and I wanted my family to enjoy
life,” Kyung said. That chance encounter
opened up a new world, and they began
to build their Amway™ business.
They had a common goal, but different
approaches. Kyung enjoyed the
weekly team events and meeting
people while Jaewoo immediately
connected with the products.
Jaewoo could see the income
possibilities, and Kyung “had a vision
for our lifestyle and raising our children.”
Kyung, in particular, worked to grow
their business one step at a time. She
started with the goal to reach Silver
Producer, then Platinum, Ruby, etc. Those
achievements led to bigger dreams.
“We were able to reach each pin
gradually, and little by little we
began to think we could reach
Diamond,” Kyung said.
There were hard times along the
way, but with the help of their family
and their team, they never lost
sight of their goal. “No matter what
happened, no matter how hard it was,
I kept my passion,” Jaewoo said.
Together, they have their sights set
on Executive Diamond. Their success
with their Amway™ business also
helps fulfill their dream to travel,
whether to visit family in Korea
or to attend Amway events.
Kyung treasures the travel experiences
with their family. “If my child asked me,
‘Mom, what is a whale?’ Rather
than just showing my child a
book, I wanted to take my child
to Hawaii to see the whale.”
They are focused on helping
downline IBOs because Jaewoo
and Kyung believe you can’t
do it on your own. “Now that
we’ve reached Diamond, we
want to help others to become
Diamond too,” she said.
“Our dream was important, but the
reason we could reach Diamond
was we shared the dream of
other IBOs,”
Jaewoo said.
Being Diamond
means a lot
to Kyung.
“What I like
most is that I
am a regular
person, but
I get to be a
special person
in Amway. I can
help influence
others.”
Kyung Kang & Jaewoo Lee
DIAMOND
“No matter
what
happened,
no matter
how hard it
was, I kept
my passion.”
– Jaewoo

A
fter moving to the United
States from India, JP and Ritu
thought they had built a great
life. Then the economic crisis in the
Detroit auto industry forced JP out of
his job in IT project management.
Friends encouraged them to go back
to India, or return to school. But the
Kapoors saw an opportunity with
Amway. “I wanted to build a business
so no one could ever again shake
our financial future,” said JP.
They were dedicated to learning
the business, and worked
with their upline almost every
weekend. The encouragement
and support made a difference.
“My business coach was the one
who said that this business is
the answer, and we can help you.
And they did,” said JP. “When they
believed in us, we had no choice
but to believe
in ourselves.”
Their love
for Amway™
branded
products also
gave them
confidence.
JP shares
his positive
experience
with Nutrilite®
Double X®
Vitamin/
Mineral/
Phytonutrient
Supplement
with customers.
“If you have
good products, the business can
take off.” For Ritu, Amway’s exclusive
products and money-back guarantee
add credibility.* “Amway always stands
by its word, and that’s what we like.”
They admit they encountered challenges
and had moments of doubt, but
there were positive “sparks” to
motivate them. “The more times you
show the Amway IBO Compensation
Plan to somebody, your belief gets
stronger: I can do this,” said Ritu.
In time, they reached Diamond.
“Whatever you do in life, there will
be challenges, but this is the only
business I know where, if you work
at it, you can keep growing,” said JP.
Now, they have a better lifestyle,
and, most important, the ability to
leave a legacy for their children,
Anisha, 15, and Jeet, 13.
“We were willing to do whatever
it takes for their security, for their
future, so that we have the ability to
leave something behind,” said Ritu.
Reaching Diamond took a lot of hard
work, but the Kapoors believe the
Amway business is more than worth it.
For JP: “I’m a better me, a better dad, a
better son, a better upline, and a better
downline because of this business.”
As Ritu said: “The future is bright.”
*Exclusions apply. For complete details visit
Amway.com and search: Satisfaction Guarantee.
JP & Ritu Kapoor
DIAMOND
“If you have
good products,
the business
can take off.”
– JP
F
or 15 years Cindy said “no” to
the Amway business. Repeatedly
and emphatically, “no!”
Cindy was a hairdresser for 36 years,
running her own business and dealing
with the daily stress and issues of
a small business. And though the
woman who would eventually become
her upline had approached her
several times over the years about
Amway, Cindy always said “no.”
It wasn’t until after an illness and
closing her business that she became
familiar with Amway and its products.
“I was more or less retired.” But
after another introduction to the
business and really getting to know
the products, Cindy said “yes.”
“By then, my friend, who had been
trying to introduce me to Amway
for years, didn’t think I would ever
agree to work with her,” Cindy said.
“She just wanted me to learn about
Nutrilite®branded products.
“So when I finally became interested,
I recognized the value and quality of
the products first, and then I was ready
to learn more about the company.”
She also quickly learned about
the power of teamwork and of
the importance of having a goal
as motivation. Even though she
achieved Platinum status in her
first year, and Emerald two years
later, “I did not think I could reach
the Diamond level,” she said. “But
my upline is very experienced, and
I have a large team. Together they
helped me to reach that goal.”
In starting businesses in the past, she
experienced the usual headaches.
“I didn’t study in the U.S.,” she said,
“and I’m not highly educated. I had
to depend on myself, nobody taught
me and helped me, and that was
really difficult.” But with Amway, “there
are people teaching and helping
me, the company has prepared
everything, and I am just doing what
I should do. Compared to my past
experiences in starting a
business, it was very easy.
Really not very difficult.”
Her goals include helping
downline IBOs achieve
Diamond status. Her
confidence in their ability is
backed by her confidence
in the products. “If the
products are good, there’s
a future,” she said.
Fortunately for Cindy, her
friends were
not as reluctant
to learn about
Amway as she
had been. The
longest holdout
was five years,
“not 15, like
me,” she said,
laughing.
“It’s really
about them
understanding
what Amway
is about. It
is not just
about making
money. It is
about hope.”
Cindy Khor
DIAMOND
“There are
people
teaching and
helping me.”
– Cindy

B
árbaro had dreams. He
left Cuba for the United
States, seeking a different
life, the freedom to express
himself, and the chance to
choose his own career path.
He took whatever jobs he could.
“I worked at a pizza shop, in
a supermarket, washing cars,
construction. I did anything
that would give me
money to pay the bills.”
Then, a neighbor introduced
him to the Amway business.
At first, he didn’t understand
the potential, but he kept
seeking more information.
He liked the supportive
environment and the
commitment that others
showed for Amway. “I
realized that if I got the
results
they talked
about in the
presentation,
I had a great
opportunity on
my hands. It’s
what I came
looking for in
this country,”
said Bárbaro.
He would no
longer have
to depend
solely on his
construction
job. He would
finally be
in control
of his own destiny and be able
to spend time with his daughter
Linda instead of working so much.
He embraced the challenge, and
now he is an Amway Diamond.
To Bárbaro, the journey to Diamond
is not one you do alone. “Diamond
is more than a pin. It’s a job done as
a team, because you won’t get to be
Diamond by yourself. Allow yourself
to learn and put in a lot of work.”
He wants to help others accomplish
what he knows firsthand: The Amway
business can change people’s lives.
“You have great joy when you are
named a new Diamond because you
have helped other people arrive at
their own level of achievement.”
That ability to turn a dream into a
career inspires Bárbaro, and he is
excited to share his enthusiasm with
others. “That’s the most beautiful
thing about Amway’s business: Once
you turn your dreams into reality,
you can help other people fulfill their
own dreams. That is fantastic.”
There’s more he wants to
accomplish. “It’s a business
that has no limits — that’s
impressive,” Bárbaro said. “Big
things have yet to happen.”
Bárbaro Martin
DIAMOND
R
obbie and Shishma met
through Amway, but their paths
couldn’t be more different.
Before Robbie heard about the
Amway business, he was more
interested in becoming a professional
cricket player. “Amway did pique
my interest,” he said, “but it took
me another year to get involved.”
But once he started, he fully
committed to building the business. “I
went Platinum a year later, got the trip
to New Platinum Conference, and came
back home Mr. Amway,” he said. Enter
Shishma. “She was in my first leg.”
They got married, and reached
Diamond together.
Shishma worked in the
telecommunications field but was
dissatisfied. “I wanted independence.
With Amway, I saw I could be my own
boss and have my own business.
I was excited because nothing out
there was going to give me the
freedom that the business offered.”
The couple learned to lead by
example. “We followed our mentors
and coaches,” Robbie said. “You
have to be willing to say, ‘I want to
be mentored. I’m willing to learn.’”
Being a leader has changed his
outlook. “The business teaches you
to become so positive, to have a high
level of expectation,” Robbie said.
Their success is built, in part, on
mentoring downline IBOs. “When we
get new people, we show them how
to become productive as soon as
possible,” Robbie said. “We help them
to set goals and have a game plan."
“We’re out there with them
to build their confidence,
and they learn from us.”
Robbie and Shishma are excited
about the next generation of IBOs
and building a legacy for their son,
Liam. “Knowing you can make an
impact on somebody else’s life is
definitely a blessing and
a phenomenal thing for
us,” Shishma said. “We
are seeing generations
change because of
this business.”
“In the next few years
a lot of young people
will want to be in the
Amway business as a
profession and a career,”
Robbie said.
Their next
dream is to be
the first Crown
Ambassadors in
the Caribbean.
“We’re looking
to impact a
lot of lives,”
Robbie said.
Robbie & Shishma Mohammed
DIAMOND
“We are seeing
generations
change because
of this business.”
– Shishma
“It’s a business
that has no
limits — that’s
impressive.”
– Bárbaro

Achieve_Magazine_June2015

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