Logistics benchmarking involves four steps: 1) Evaluate your company's performance, goals, and competitiveness. 2) Profile competitors' strengths, weaknesses, and opportunities. 3) Visualize your future by understanding industry trends. 4) Create value within your organization by focusing on dependability, communication, flexibility, and appreciation for staff. The process allows companies to stand out among competitors by organizing themselves and identifying areas for reinforcement or attack.

1. Achieve Logistics Benchmarking
By Andrea Jo Beck

2. What is it?
• Logistics benchmarking is when a company:
– Gets organized
– Stands out among its competitors

3. Achieve in 4 Steps
• Step 1:
– Evaluate Your Company
• Step 2:
– Profile Your Competitors
• Step 3:
– Visualize Your Future
• Step 4:
– Create Value Inside 4 Walls
• Your Organization

4. Step 1: Evaluate
- Ask the RIGHT questions
• Is the company achieving its goals?
• How is it ranked among competitors?
• Why do your customer’s buy from you?
• Do you add value?
• What does your future hold?
• Etc

5. Step 2: Competitor’s Profile
• Identify
– Competitor’s key areas of strength & weaknesses
– Know where to attack
– Know what reinforcement should be done

6. Step 3: Visualize
• Know what is in store for the future
– Companies should have a Very clear picture of
their future
• Find out what others are doing to stay ahead
of the industry
– Keep your competition close
– Stay ahead of the game

7. Step 4: Create Value Inside 4 Walls
• Think like a Consumer
– Be dependable & promote branding
• Ensure availability of products and services
• Use Effective Communication
– Give your staff opportunities to show their value
– Infuse inspiration into your organization to add value
– Show your staff you think of them as human beings
• Simple acts of appreciation will create loyalty
• Open communication links between Staff and Management
• Remain Flexible
– Deliver services in REAL time & address consumer needs

8. Summary
• To achieve logistics benchmarking you must:
– Evaluate
– Profile Competitors
– Visualize Your Future
– Create Value Inside Your Organization