4 Steps to Achieving Logistics Benchmarking

1. Achieve Logistics Benchmarking
By Andrea Jo Beck

2. What is it?
• Logistics benchmarking is when a company:
– Gets organized
– Stands out among its competitors

3. Achieve in 4 Steps
• Step 1:
– Evaluate Your Company
• Step 2:
– Profile Your Competitors
• Step 3:
– Visualize Your Future
• Step 4:
– Create Value Inside 4 Walls
• Your Organization

4. Step 1: Evaluate
- Ask the RIGHT questions
• Is the company achieving its goals?
• How is it ranked among competitors?
• Why do your customer’s buy from you?
• Do you add value?
• What does your future hold?
• Etc

5. Step 2: Competitor’s Profile
• Identify
– Competitor’s key areas of strength & weaknesses
– Know where to attack
– Know what reinforcement should be done

6. Step 3: Visualize
• Know what is in store for the future
– Companies should have a Very clear picture of
their future
• Find out what others are doing to stay ahead
of the industry
– Keep your competition close
– Stay ahead of the game

7. Step 4: Create Value Inside 4 Walls
• Think like a Consumer
– Be dependable & promote branding
• Ensure availability of products and services
• Use Effective Communication
– Give your staff opportunities to show their value
– Infuse inspiration into your organization to add value
– Show your staff you think of them as human beings
• Simple acts of appreciation will create loyalty
• Open communication links between Staff and Management
• Remain Flexible
– Deliver services in REAL time & address consumer needs

8. Summary
• To achieve logistics benchmarking you must:
– Evaluate
– Profile Competitors
– Visualize Your Future
– Create Value Inside Your Organization