This document discusses how crowdfunding can help accounting firms grow their practices. It notes that crowdfunding now accounts for 12% of new lending and 15.6% of seed/VC equity funding in the UK. Accountants are well-positioned to advise startups on crowdfunding campaigns by assisting with project management, writing content and business plans, and providing support throughout the campaign process. The presenter establishes the Association of Crowdfunding Experts to provide training and certification to help accountants become experts in crowdfunding and generate new business from clients seeking crowdfunding advice.