Accountancy-based searches are increasing (up 15% from June 2011 to June 2012). Our insightful white paper explores the why, the wherefore and the what you can do to capitalise on this. A must-read for all accountants.
Este documento apresenta um relatório final de um projeto profissionalizante interdisciplinar realizado por alunos da Faculdade Sumaré sob orientação do Professor Ernesto de Carvalho Bedrikow. O relatório inclui a dedicatória, agradecimentos, resumo em português e inglês, lista de figuras e seções sobre introdução, SEMAT - Alphas Clientes, requisitos e sistema de software, responsabilidade e bibliografia.
La universidad tecnológica equinoccial ofrece una carrera en ciencias sociales con especialización en diseño gráfico publicitario. La estudiante Lizzeth Chamba Arboleda cursa el tercer año de esta carrera.
This document provides an overview of a training module on motivational foundations of performance. The module objectives are to plan positive motivation strategies for employees with different motivation patterns, behavioral styles, and leadership situations. Topics covered include Maslow's hierarchy of needs, patterns of employee motivation, behavioral styles, situational leadership styles, and providing appreciative feedback. The document discusses three levels of leadership and characteristics of great leadership that enhance motivation. It also addresses human needs, behaviors at work, and strategies for motivating different mindsets.
This document provides an overview of a training module on motivational foundations of performance. The module objectives are to plan positive motivation strategies for employees with different motivation patterns, behavioral styles, and leadership situations. It will discuss Maslow's hierarchy of needs, patterns of employee motivation, leadership styles, behavioral styles, and providing appreciative feedback. It introduces a story about two ship captains to illustrate how addressing employee needs impacts performance. The module will cover three levels of leadership - passive, basic supervision, and great leadership - and their effect on employee engagement and motivation.
The document is about the Awesome Foundation, a micro-philanthropy organization that provides "micro-grants for flashes of micro-brilliance" with no strings attached. It has over 171 chapters across 11 countries that provide $1000 monthly grants for projects focused on impact, reach, openness, sustainability, and awesomeness. Examples of past funded projects include urban light tagging where a recipient raised $146,838 doing it in a dress, and grassroots mapping projects.
Twitter began as a podcasting company called Odeo in 2006 and was created by Jack Dorsey as a way for users to share short messages or "tweets". It has since grown to over 500 million active users and allows individuals and organizations to connect by sharing information and stories through tweets. While it provides a way to stay updated in real-time, it also presents some risks to user privacy and safety that are important to consider.
Este documento apresenta um relatório final de um projeto profissionalizante interdisciplinar realizado por alunos da Faculdade Sumaré sob orientação do Professor Ernesto de Carvalho Bedrikow. O relatório inclui a dedicatória, agradecimentos, resumo em português e inglês, lista de figuras e seções sobre introdução, SEMAT - Alphas Clientes, requisitos e sistema de software, responsabilidade e bibliografia.
La universidad tecnológica equinoccial ofrece una carrera en ciencias sociales con especialización en diseño gráfico publicitario. La estudiante Lizzeth Chamba Arboleda cursa el tercer año de esta carrera.
This document provides an overview of a training module on motivational foundations of performance. The module objectives are to plan positive motivation strategies for employees with different motivation patterns, behavioral styles, and leadership situations. Topics covered include Maslow's hierarchy of needs, patterns of employee motivation, behavioral styles, situational leadership styles, and providing appreciative feedback. The document discusses three levels of leadership and characteristics of great leadership that enhance motivation. It also addresses human needs, behaviors at work, and strategies for motivating different mindsets.
This document provides an overview of a training module on motivational foundations of performance. The module objectives are to plan positive motivation strategies for employees with different motivation patterns, behavioral styles, and leadership situations. It will discuss Maslow's hierarchy of needs, patterns of employee motivation, leadership styles, behavioral styles, and providing appreciative feedback. It introduces a story about two ship captains to illustrate how addressing employee needs impacts performance. The module will cover three levels of leadership - passive, basic supervision, and great leadership - and their effect on employee engagement and motivation.
The document is about the Awesome Foundation, a micro-philanthropy organization that provides "micro-grants for flashes of micro-brilliance" with no strings attached. It has over 171 chapters across 11 countries that provide $1000 monthly grants for projects focused on impact, reach, openness, sustainability, and awesomeness. Examples of past funded projects include urban light tagging where a recipient raised $146,838 doing it in a dress, and grassroots mapping projects.
Twitter began as a podcasting company called Odeo in 2006 and was created by Jack Dorsey as a way for users to share short messages or "tweets". It has since grown to over 500 million active users and allows individuals and organizations to connect by sharing information and stories through tweets. While it provides a way to stay updated in real-time, it also presents some risks to user privacy and safety that are important to consider.
Knitting is a method of using thread or wool to create clothing or crafts. The participant will learn knitting from their mother initially and use YouTube videos, knitting for 30 minutes each day or night at their flat or home for relaxation, to learn a new skill, and due to a family history of knitting for newborns. They will record their participation in knitting through weekly blog updates, photos, and uploading helpful YouTube clips.
Thank you for taking the time to provide feedback and coach me. I appreciate you recognizing the contributions I'm making and helping me continue growing in my role. Feedback is so important for improvement. How can I best support you and the team going forward?
Debbie Marques maintained a blog with constant group meeting updates and filming pictures but could have spent more time writing. Amy would give her an A/B since the blog had good information but seemed rushed at the end.
Gia Alveranga's blog included most assignments and group meeting notes, uploading pictures when videos didn't work. However, she started late in September rather than January and some pictures seemed rushed. Amy would give Gia a D since her work was missing and late, but she did some things well.
Intervento sulle opportunità di crescita economica, tecnologia e sociale dato dalle Rinnovabili Elettriche e Termiche - Politiche Energetiche Locali ed Attività della Commissione Energia dell'Ordine degli Ingegneri di Frosinone
Twitter began as a podcasting company called Odeo in 2006. It was created by Jack Dorsey as a way for users to stream short messages, called tweets, to their followers. Today, Twitter is a popular social media platform with over 500 million accounts that allows users to connect to current news and events in real-time through sharing tweets. While it provides benefits like brand awareness for businesses, risks also exist around privacy, publicity, and hacking for both personal and professional users of the platform.
The document provides an implementation plan for redesigning Module 4 of TVA's Challenges of First-Line Leadership course. It includes summaries of the content treatment and learning objectives for sections on great leadership, Maslow's hierarchy of needs, behavioral styles, situational leadership, and appreciative feedback. It outlines teaching strategies like lectures, group activities, and role plays. Learning will be assessed through discussions, workbooks, and personal action planning. The redesign aims to simplify concepts, incorporate DiSC assessments, provide real-world examples, and strengthen application of feedback skills.
3 способа оптимизировать затраты на перевод без ущерба для качестваDmitry Beloshapkin
Кому будет полезно? Всем, кому по работе требуются услуги письменного перевода.
Что полезного вы узнаете?
1. Какая производительность должна быть у переводчика
2. 6 убедительных причин использовать память переводов
3. Как сэкономить до 30-50% бюджета на перевод
Wintech Engineering is an accredited testing facility that specializes in providing on-site and laboratory testing services for the building and construction industries. Their services include air and water leakage testing, pull-out testing, window and door testing, glass testing, and facade testing. They aim to provide high quality customer service and testing that complies with both British and European standards.
The Wintech Group of Companies specialise in all aspects of facade engineering. From consultancy and design services, to engineering and testing in one of Europe's most up-to-date facilities for static and dynamic building envelope testing.
El informe presenta los resultados de la ejecución presupuestal de la municipalidad para el año 2012, indicando que se cumplió con los objetivos planteados y se ejecutó el presupuesto asignado de forma adecuada y eficiente.
This document outlines a typical daily routine and provides examples of simple present tense sentences to describe daily activities. It describes a morning routine of getting up, showering, eating breakfast at 6:10 and going to school, an afternoon routine of doing homework and watching TV, and an evening routine of having dinner and going to sleep. References for further information on describing daily routines are also included.
This document discusses data quality and why it is important. It begins by defining what high quality data is, noting that data should be "fit for use" and conform to standards. It then discusses five key aspects of data quality - relevance, accuracy, timeliness, comparability, and completeness. The document explains that there are three ways to obtain high quality data: prevention, detection, and repair, but prevention is most effective. It provides a practical example of making a customer database "fit for use" by developing clear requirements and procedures.
This document outlines resources and best practices for event planning at WashU. It provides a list of key resources for event planning including websites for finding events and managing events, advisors, and the student involvement office. It also details best practices such as understanding the purpose of the event, planning far in advance, having concise plans, promoting the event, and considering policies. Additionally, it recommends planning backups for issues like weather or venue problems. The document advises not planning alone and lists leadership development programs.
Este documento resume las actividades realizadas en un jardín de infantes a lo largo de varios meses. Los niños participaron de lecturas, artes visuales, escritura, números, entre otras áreas. Realizaron manualidades con plasticina, cambiaron sus looks y aprendieron sobre figuras históricas. También se enfocaron en hábitos y la identidad del jardín. El objetivo es ofrecerles un espacio feliz para que aprendan jugando.
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...AntoniaOwensDetwiler
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
Knitting is a method of using thread or wool to create clothing or crafts. The participant will learn knitting from their mother initially and use YouTube videos, knitting for 30 minutes each day or night at their flat or home for relaxation, to learn a new skill, and due to a family history of knitting for newborns. They will record their participation in knitting through weekly blog updates, photos, and uploading helpful YouTube clips.
Thank you for taking the time to provide feedback and coach me. I appreciate you recognizing the contributions I'm making and helping me continue growing in my role. Feedback is so important for improvement. How can I best support you and the team going forward?
Debbie Marques maintained a blog with constant group meeting updates and filming pictures but could have spent more time writing. Amy would give her an A/B since the blog had good information but seemed rushed at the end.
Gia Alveranga's blog included most assignments and group meeting notes, uploading pictures when videos didn't work. However, she started late in September rather than January and some pictures seemed rushed. Amy would give Gia a D since her work was missing and late, but she did some things well.
Intervento sulle opportunità di crescita economica, tecnologia e sociale dato dalle Rinnovabili Elettriche e Termiche - Politiche Energetiche Locali ed Attività della Commissione Energia dell'Ordine degli Ingegneri di Frosinone
Twitter began as a podcasting company called Odeo in 2006. It was created by Jack Dorsey as a way for users to stream short messages, called tweets, to their followers. Today, Twitter is a popular social media platform with over 500 million accounts that allows users to connect to current news and events in real-time through sharing tweets. While it provides benefits like brand awareness for businesses, risks also exist around privacy, publicity, and hacking for both personal and professional users of the platform.
The document provides an implementation plan for redesigning Module 4 of TVA's Challenges of First-Line Leadership course. It includes summaries of the content treatment and learning objectives for sections on great leadership, Maslow's hierarchy of needs, behavioral styles, situational leadership, and appreciative feedback. It outlines teaching strategies like lectures, group activities, and role plays. Learning will be assessed through discussions, workbooks, and personal action planning. The redesign aims to simplify concepts, incorporate DiSC assessments, provide real-world examples, and strengthen application of feedback skills.
3 способа оптимизировать затраты на перевод без ущерба для качестваDmitry Beloshapkin
Кому будет полезно? Всем, кому по работе требуются услуги письменного перевода.
Что полезного вы узнаете?
1. Какая производительность должна быть у переводчика
2. 6 убедительных причин использовать память переводов
3. Как сэкономить до 30-50% бюджета на перевод
Wintech Engineering is an accredited testing facility that specializes in providing on-site and laboratory testing services for the building and construction industries. Their services include air and water leakage testing, pull-out testing, window and door testing, glass testing, and facade testing. They aim to provide high quality customer service and testing that complies with both British and European standards.
The Wintech Group of Companies specialise in all aspects of facade engineering. From consultancy and design services, to engineering and testing in one of Europe's most up-to-date facilities for static and dynamic building envelope testing.
El informe presenta los resultados de la ejecución presupuestal de la municipalidad para el año 2012, indicando que se cumplió con los objetivos planteados y se ejecutó el presupuesto asignado de forma adecuada y eficiente.
This document outlines a typical daily routine and provides examples of simple present tense sentences to describe daily activities. It describes a morning routine of getting up, showering, eating breakfast at 6:10 and going to school, an afternoon routine of doing homework and watching TV, and an evening routine of having dinner and going to sleep. References for further information on describing daily routines are also included.
This document discusses data quality and why it is important. It begins by defining what high quality data is, noting that data should be "fit for use" and conform to standards. It then discusses five key aspects of data quality - relevance, accuracy, timeliness, comparability, and completeness. The document explains that there are three ways to obtain high quality data: prevention, detection, and repair, but prevention is most effective. It provides a practical example of making a customer database "fit for use" by developing clear requirements and procedures.
This document outlines resources and best practices for event planning at WashU. It provides a list of key resources for event planning including websites for finding events and managing events, advisors, and the student involvement office. It also details best practices such as understanding the purpose of the event, planning far in advance, having concise plans, promoting the event, and considering policies. Additionally, it recommends planning backups for issues like weather or venue problems. The document advises not planning alone and lists leadership development programs.
Este documento resume las actividades realizadas en un jardín de infantes a lo largo de varios meses. Los niños participaron de lecturas, artes visuales, escritura, números, entre otras áreas. Realizaron manualidades con plasticina, cambiaron sus looks y aprendieron sobre figuras históricas. También se enfocaron en hábitos y la identidad del jardín. El objetivo es ofrecerles un espacio feliz para que aprendan jugando.
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...AntoniaOwensDetwiler
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the what's app number of my personal pi vendor to trade with.
+12349014282
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Vighnesh Shashtri
Under the leadership of Abhay Bhutada, Poonawalla Fincorp has achieved record-low Non-Performing Assets (NPA) and witnessed unprecedented growth. Bhutada's strategic vision and effective management have significantly enhanced the company's financial health, showcasing a robust performance in the financial sector. This achievement underscores the company's resilience and ability to thrive in a competitive market, setting a new benchmark for operational excellence in the industry.
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After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the what'sapp number.
+12349014282
how to sell pi coins effectively (from 50 - 100k pi)
Accountancy White Paper
1. A White Paper from Search Star
PPC Trends & Tips
Accountancy
July 2012
2. About Us
Search Star was set up in 2005 and is now a top 10 independent UK PPC agency.
• We do 100% Pay Per Click (PPC) and we do it extremely well.
• By combining our expert PPC knowledge with a sound understanding of technology
and a passion for campaign delivery, we achieve unbeatable results for our clients.
• These results are reported as frequently as you need them and in the most coherent
possible fashion. We expect and want to be judged by them.
• We’re based in the centre of Bath and work for clients across the UK including Jimmy
Choo, Claims Financial, PHS, the Chartered Institute of Marketing & Good Energy.
• We do not do SEO. We do not do affiliate. We do excellent PPC.
3. Accountancy Search Trends
*Google Insights for Search, July 12
Generating 50% of
With unemployment rising searches, bookkeeping is
and 15,000 new the most popular sub
businesses registered each sector, followed by
month in the UK, business, chartered and
accountancy-based tax related terms.
searches are increasing Bookkeeping also has the
(+15% from June 11 to most expensive terms
June 12*). This is a sector (average CPC is £1.81).
with increasing volume, Chartered accountancy
offers the most profitable
mid to high competition
opportunities with
and decent opportunities average CPCs of £0.89 and
for worthwhile ROI. CTRs of 5%.
Microsoft Advertising Intelligence Data, July 2012
4. Top Terms
Top Accountancy Keywords
Campaign Ad Group Top Service Provider Searches Daily Impressions Daily Clicks Average CPC Average CTR
Short-tail Accountancy Accountants accountants 13693 929.03 £1.09 6.80%
Short-tail Accountancy Accountants accountant 3739 217.93 £1.34 5.80%
Short-tail Bookkeeping Bookkeeping bookkeeping 1669 103.18 £1.39 6.20%
Short-tail Accountancy Accounting accounting 1097 65.16 £1.50 5.90%
Short-tail Bookkeeping Bookkeeping Services bookkeeping services 895 60.53 £1.31 6.80%
Short-tail Accountancy Accountancy accountancy 665 37.64 £1.04 5.70%
Short-tail Tax Tax Accountant tax accountant 571 37.96 £1.21 6.60%
Short-tail Chartered Accountant Chartered Accountant chartered accountants 436 27.8 £1.04 6.40%
Short-tail Tax Tax Advice tax advice 424 28.91 £1.38 6.80%
Short-tail Accountancy Accountancy Services accountancy services 403 28.39 £1.04 7.00%
Long-tail Chartered Accountant Certified Chartered Accountant certified chartered accountant 18 1.2 £1.30 6.40%
Long-tail Bookkeeping Outsourced Bookkeeping outsourced bookkeeping 7 0.54 £1.59 7.50%
Long-tail Bookkeeping Bookkeeping London bookkeeping services london 22 1.62 £3.22 7.00%
Long-tail Bookkeeping Bookkeeping Cheshire bookkeeping services cheshire 0 0 £0.00 0.00%
Long-tail Bookkeeping Bookkeeping Rates rates bookkeeping services 1 0.12 £0.24 6.60%
Long-tail Business Small Business Accounting small business accounting uk 0 0.04 £0.04 6.90%
Long-tail Chartered Accountant Chartered Accountants London chartered accountant firms in london 0 0.01 £0.05 7.70%
Long-tail Chartered Accountant Chartered Accountants England chartered accountants england 24 1.56 £1.56 6.40%
The statistics above are
Go for the mid and long-tail. Build up a tailored,
all based on position 1 Longer search strings
Group similar keywords keyword specific list of
and broad match. Broad containing more specifics
together in a granular negatives. Use Google’s
match is brilliant for generate the same CTR (6%
campaign and ad group keyword tool and search
targeting the ‘16% of the in this example) for lower
structure. Most query reports (AdWords
daily queries on Google CPC (£1.03 compared to
accountancy accounts >> Campaigns >>
that have never been £1.23). Searchers using mid
have at least 50 ad and long-tail terms are
Keywords >> Keyword
seen before’*. Include
groups. Some have generally further into the Details) to find irrelevant
the broad match
thousands, each one buying cycle so are more terms. Use -exact, -
modifying +sign before
containing just a few likely to convert. Google ”phrase” and –[broad]
crucial keywords for
closely related keywords also love relevancy, and will matching on your
lower average CPC with
and highly targeted ads. reward you with lower CPCs negatives to filter
quality scores equivalent and higher ad positions. effectively.
to exact match.
* Think with Google
5. Structuring your Account
The top 5 accountancy campaign must-haves:
1. Set up accounts on all search engines - Google, plus the Bing/Yahoo! partnership. The
current average CPC for accountancy keywords on Bing/Yahoo! is £0.56 less than on
Google.
2. Use geographical targeting to reach the areas that are going to yield the best ROI for
your accountancy firm (AdWords >> Campaigns >> Settings).
3. If you’re going to capitalise on the reach of Google’s display network, set up a
completely separate campaign. There are many benefits to be had from remarketing,
contextual and keyword marketing, but they need to be run, managed and optimised
in a completely different way from search network advertising. With the display
network, always use site exclusion. This removes high-click, low yield partner sites
from the display network. Go to networks >> show details and check & remove all
underperforming sites.
4. Do the same for mobile campaigns. Mobile search has grown 400% in the past 12
months* and 15% of UK Smartphone owners have ‘awareness of advertising on
smartphone’*. Copy your mobile campaign, run it separately and keep on top of this
emerging market.
5. Link to the right landing pages - test whether deep or category links work best for
your site. This will reduce bounce rates, increase dwell time and lead to improved
sales.
* Think with Google
6. Writing effective PPC ads
Get the basics
right: If you’re bidding
on shorter tail
Include the
terms, consider
keyword using persuasive
Use correct language to
spelling, encourage
punctuation, searchers away
grammar & Ad scheduling from what they
on Google thought they
capitalisation
Filter out AdWords were looking for
Use calls to allows PPC (e.g. ‘online
Have at least 3 non- bookkeepers’)
action Be local. advertisers to
ads per ad converters by to you
Include special ‘Including Cost is king so set different
group. Test being as bids for (‘bookkeepers
offers location or include it specific as in Bath’)
different different days
phone where you can. possible, e.g.
messages. More of the week
information in Check prices ‘small and different
than 5 ads per
a search ad are competitive business hours of the
ad group can
increases CTR first. only’. day. If your
dilute your
by 6-8%’*. Qualifiers also business is
data.
work wells for closed on
this. weekends, you
can pause your
ads.
* Think with Google
7. Tracking
Implement Google AdWords Conversion
Google Analytics has a longer default
Tracking (AdWords >> Tools & Analysis
cookie length of 6 months. Google Analytics
>>Conversions). This piece of code on your
is also the best place to analyse
conversion page will allow analysis of
engagement – you can see page views, time
campaigns, ad groups, keywords, ads and
on site and bounce rate for every single
search queries that resulted in specific
keyword. You may find terms that aren’t
customer actions. The only con is the 30 day
performing well in terms of conversions, but
cookie length, which means that if a
are still generating strong engagement. This
searcher returns to your site after 30 days,
software also allows you to track non-PPC
the conversion won’t be attributed to the
traffic sources, including social media.
PPC keyword.
8. Demographics
• The best PPC accounts target the
right audience. When it comes to
accountancy, it’s a fairly even-split of
men and women aged between 35
and 49 (37.5%) doing the searching.
• The majority of people searching for
accountancy services are in London,
followed by Southampton, Essex and
Gloucester.
• If your business is targeted to these
demographics, consider uplifting
bids for this audience.
• Also bid on long-tail terms especially
relevant locations. These London-
based accountancy keywords have
high CTRs for relatively low CPCs.
Microsoft Advertising Intelligence Data, July 2012
9. Next Steps
A decent PPC campaign takes patience, commitment and time. It’s no
longer profitable to adopt a ‘set it and forget it’ attitude. Return to your
account regularly and optimise, optimise, optimise:
• Run search query reports (AdWords >> Campaigns >> Keywords >> Keyword Details)
to find the phrase and broad matched search queries for your keywords. Add any
relevant ones with decent click levels to your account. Use the irrelevant search
queries as negatives.
• Use Google Insights for Search to find breakout searches – those which have
increased in popularity by at least 40%. These should have low competition and
therefore low CPCs.
• Run an ad group report. Ad groups with large click volumes might need splitting out.
Also analyse ad groups with high CPCs and low CTRs. You may need to rework ads to
boost relevancy.
• Analyse your tracking data regularly. Update everything from landing pages to your
social media to improve conversions and engagement. *Google Insights for Search, July 12
• Keep up-to-date with the latest algorithmic and product updates. Search engines are
constantly striving to provide their audience with better results, and you’ll need to do
the same.
• Be aware of seasonality. January is the key month for accountancy. Ensure you have
enough budget, seasonal ads and the right keywords to capitalise.
• ‘Two line sitelinks increase click-through rates by more than 30% compared to
standard AdWords ads’*. Sitelinks are brilliant for helping users to quickly navigate
your site. This is an automated process, but Webmaster Tools allows you some
control.
• And lastly, please get in touch with us if you need any further assistance.