Mastering Account-Based Selling: Your Definitive Handbook for B2B Sales Excellence Account-based selling is a strategic approach that hones in on a specific set of high-value accounts, tailoring offerings to their unique needs. For B2B sales professionals, it's a potent method that optimizes efforts towards organizations with the highest potential for lasting partnerships. The aim? Cultivating strong, enduring relationships through customized solutions that resonate with their objectives.