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Accenture's a3 program
This document contains information about Accenture's social learning and knowledge sharing programs. It includes profiles for two Accenture employees, Thomas Hsu and Steve Kaukonen, who lead communities of practice related to gamification and social collaboration. The document discusses Accenture's revenues, size, clients, and expenditures on training. It also summarizes Accenture's recognition for its knowledge management practices. Accenture's social learning program, called A3, is described as aiming to increase collaboration behaviors like connecting, contributing, and championing ideas. The program uses a points and leaderboard system to recognize these behaviors. Results from the first two quarters of the program show increases in collaboration metrics and social tool usage.
Accenture's a3 program
- 1. Thomas Hsu Executive –Global Social Collaboration Accenture Gamification Community of Practice Lead thomas.hsu@accenture.com http://www.linkedin.com/in/HsuThomas Steve Kaukonen Senior Manager – Social Learning Social Collaboration Change Lead stephen.d.kaukonen@accenture.com http://www.linkedin.com/in/SteveKaukonen
- 2. Copyright © 2013Accenture. All rights reserved. Over $28.6 Billion in Revenue Approximately 289,000 Professionals in 66 Countries 91 of the Fortune Global 100 More than three-quarters of the Fortune Global 500 Over $100M in Corporate Citizenship Over $858M in Training Expenditures Accenture differentiates itself as a global leader with unmatched capabilities, experience and relationships. We help clients architect and deliver solutions that create value.
- 3. Global Most AdmiredKnowledge Enterprise award for fourteen years – one of two companies to be recognized every year Bersin & Associates 2012 Learning Leader award in Informal Learning for integration of content and collaboration to support social learning BrandonHall 2011 Silver for Best use of Social Learning Best practice site visit company for multiple APQC studies on knowledge management, most recently in October 2013 Harvard Business School case study on Accenture KM, 2005 Copyright © 2013 Accenture. All rights reserved. Accenture Overview Accenture is a recognized leader in knowledge sharing and social learning.
- 4. Copyright © 2013Accenture. All rights reserved. Our people are our business.
- 5. Copyright © 2013Accenture. All rights reserved. • Fill out People profile and use social networking tools more often. • Have more mentors and mentor more people. • Read up more often on their area of specialty. • Expand their networks by “assisting other teams on an ad-hoc basis” twice as frequently. • Meet more colleagues more frequently. High performers… Social Learning Drives High Performance
- 6. Copyright © 2013Accenture. All rights reserved. I don‟t have time. No one cares. I don‟t know how. Top 3 Barriers*: 1.Lack of time 2.Lack of rewards / recognition 3.Lack of knowledge Social Learning Barriers Accenture‟s Social Learning Impact Study
- 7. Copyright © 2013Accenture. All rights reserved. What are we trying to achieve?
- 8. Time Short Medium Long L H M RapidAdoption Sustained Engagement BehaviorChange Mastery Autonomy Purpose Extrinsic Motivation Intrinsic Motivation 80% of gamification projects will fail due to poor design (Gartner) It‟s not about points, badges and leaderboards – it‟s about tapping into intrinsic motivations. Copyright © 2013 Accenture. All rights reserved. What are we trying to achieve? Rewards Status Recognition Competition …
- 9. Connect to people andcontent to work smarter, faster, better Contribute your own insights, experiences and ideas Champion collaboration and the ideas of others Addo Agnitio Award (A3) The A3 Program The A3 program recognizes employees who demonstrate our three collaborative behaviors: Addo (Latin): to give, impart, inspire Agnitio: knowledge
- 10. Copyright © 2013Accenture. All rights reserved. What it measures What you do… …where you do it.
- 11. Copyright © 2013Accenture. All rights reserved. How it works Tracks represent our collaborative mindset: Connect 250 pts Contribute 500 pts Champion 250 pts Collaboration behaviors are divided into Tracks > Missions > Activities… +45 +35 +55 +35 +80 +10 +30 +40 Missions focus on specific ways to collaborate. +250 total Activities for each mission increase in difficulty. +80 totalYour total score (“Collaboration Quotient”) resets quarterly to encourage ongoing collaboration and level the playing field for new joiners.
- 12. Copyright © 2013Accenture. All rights reserved. Let’s see it in action…
- 13. Copyright © 2013Accenture. All rights reserved. Collaboration portal
- 14. Copyright © 2013Accenture. All rights reserved. A3 Program
- 15. Copyright © 2013Accenture. All rights reserved. My Impact
- 16. Copyright © 2013Accenture. All rights reserved. Leaderboards
- 17. Copyright © 2013Accenture. All rights reserved. Counselees
- 18. Copyright © 2013Accenture. All rights reserved. Take a Tour
- 19. Copyright © 2013Accenture. All rights reserved. How it works page
- 20. Copyright © 2013Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
- 21. Copyright © 2013Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement Shawn Collinson
- 22. Copyright © 2013Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
- 23. Copyright © 2013Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
- 24. Copyright © 2013Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
- 25. Results 34% 55% 3% 15% 21% 18% 21% 24% 9 13 745 115 65 175K 115 480 12 20 770 130 80 207K 140 600 Average Score All workforces Consulting Top100 Top 10,000 Top 25,000 Percent of people Earned points Guru (Top level) Rockstar (2nd level) Score Trends • Score increases across the board, especially in consulting • Higher increases amongst the less collaborative • Significant penetration (18%) • More people attaining very high levels of collaboration Before (Q1*) After (Q2*) Increase Q1 = Sep thru Nov 2013 Q2 = Dec 2013 thru Feb 2014 Q3 = awaiting results * Copyright © 2013 Accenture. All rights reserved.
- 26. Copyright © 2013Accenture. All rights reserved. Results 4% 74% 58% 310% 175% 50% 18% 21% 34K 62K 123K 7K 12% 30% 4K 12K 35K 108K 195K 29K 33% 45% 5K 18K Stream Activity Posts Comments Likes Shares Use of # Hashtags Use of @ Targeting Blogs Posts Comments Stream and Blog Trends • Helped people discover lesser used features • Posts remained flat but large increases in comments, likes, @ targeting • Very large increase in shares and use of # hashtags • Healthy increase in blog activity Before (Q1) After (Q2) Increase
- 27. Copyright © 2013Accenture. All rights reserved. Results 16% 267% 201% 131% 553% 183% 28% 1020% 5K 2K 6K 5K .4K 1.4K 36K 70 6K 8K 17K 13K 2.5K 3.9K 47K 853* KX Contributions Uploads Comments Ratings Likes Shares Follows Other Profile Updates CBT Completions Contribution and Other Trends • Healthy increase in uploads and profile updates • Huge increases in interaction with contributions and CBT • Q2 is historically our least active quarter (seasonality) *Actuals for halfway through Q3 Before (Q1) After (Q2) Increase
- 28. Copyright © 2013Accenture. All rights reserved.
- 29. Copyright © 2013Accenture. All rights reserved.
Editor's Notes
- #2 Business drivers. About Accenture. Live demo of A3 (main portion). Results. Governance.
- #6 Our business driver in a nutshell: we are a people organization; it’s critical that our people are sharing their knowledge and learning from each other; As a professional services organization, our primary asset is our diverse workforce of 280,000 knowledge workers across a global network that spans 56 countries. As such, it is critical that we foster the development of our employees’ skills and help them increase their knowledge. The nature of our business and its strategic objectives require it, as our people and their skills are our business. We approach learning at Accenture by applying a continuous learning model that focuses on “time away for learning and learning all the time”, combining three aspects of learning:Formal learning – includes traditional classroom-based training, virtual instructor-led training, and computer-based training.Social learning – focuses on the collaboration element of connecting with and learning from peers and experts, both through formal communities of practice and informal networking where employees share their insights, experience and knowledge with each other.On-the-job learning – learning that takes place naturally during the normal working day.
- #28 http://www.thinkui.co.uk/resources/effective-design-of-data-tables/
- #29 Generated a ton of interest: ~2000 blog comments and posts and ~1200 stream posts about A3. Logo thread has 600+ and still won’t die.
- #30 Lots of debate about good and bad. Gaming the system. Also lots of positive stories.