Developers have the unenviable task of accommodating multiple usage scenarios through the choice of their development environment. Multiple development environments are available to address the challenges of data access, security and user experience. Developers must decide which development environments give them a better chance for success.
The best results for developers engaged in enterprise mobile development come from applying best practices to the design and deployment of mobile applications. Some of the following best practices relate to any application development effort, but most take into account the vagaries of mobile development.
Mobile Development Best Practices focus on:
Methodology
Development Skills
Design
API Management
Security
Testing and User Experience
Application Analytics
Feedback Mechanism
Challenges for mobile_application_development_companynandkumardewangan
The document outlines 4 main challenges for a mobile app development startup: 1) Resource restraint as most talent has experience developing for Windows rather than mobile platforms like Android and iOS. 2) Security as different mobile platforms provide varying degrees of support for securing stored data. 3) Gathering and implementing ideas as it's important to objectively evaluate all ideas through rigorous study rather than just pursuing favorite ideas. 4) Finance, as starting a new business requires funding. The document also provides contact information for a mobile app development company called Appdite.
Addressing Today's Challenges in Application DevelopmentMicro Focus
This document summarizes a presentation on addressing challenges in application development. It discusses how business imperatives and technology opportunities present challenges and solutions. Modernizing enterprise IT and application delivery is key. COBOL programmers have an important role to play in modernization efforts, including refactoring legacy systems, integrating systems of record with new systems of engagement, and extracting reusable business rules. With investments in skills and tools, COBOL can remain relevant in heterogeneous, modern systems that integrate multiple programming languages.
Challenges & Applications in the Industrial Internet of Things (IoT)MachinePulse
These slides detail the IoT applications for industries and the challenges they face in implementing the related technologies. Two case studies are explored - the first one is about GE Aviation and the second one on analyses MachinePulse's solution for solar power projects.
About the author
Sachin is lead Business Development Manager at MachinePulse where he works on expanding new business opportunities for the company's solutions. Sachin has close to 10 years of experience in product design & engineering of complex embedded systems, technology consulting and business development.
Sachin is also founder and manager of a Meetup group for IoT enthusiasts in Mumbai called IoT Mumbai (IoTMUM) http://bit.ly/1KIqNYT
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of apps, while data security remains a top concern
Accenture is a global management consulting, technology services and outsourcing company with over 204,000 employees serving clients in more than 120 countries. It combines experience, capabilities, research, and collaboration to help clients become high-performance businesses and governments. Microsoft SharePoint acts as Accenture's central repository and combines functions of intranet, extranet, content management, document management, personal cloud, enterprise social networking, enterprise search, business intelligence, workflow management and web content management. It is better than IBM Lotus in terms of ease of use, being developer friendly using Visual Studio, storing all information in relational Microsoft SQL, and better integration with Microsoft Office. Knowledge management at Accenture improves communications, decision
Accenture Knowledge Management in Asia PacificKM Chicago
The document provides biographies of two individuals, Myrna Binamira and Tanya Brincat, who work in knowledge management for Accenture. It notes that Myrna Binamira leads the Government Knowledge Network team in Asia Pacific, the first such team located there. Tanya Brincat has been involved in KM at Accenture since 1992 and currently leads the Financial Services KM team for Asia Pacific and global banking KM. The document also includes an agenda for an upcoming meeting that covers Accenture overview, KM practices for financial services and government, case studies, and challenges/goals.
Accenture is a global management consulting firm that helps clients improve performance. It provides services across various industries and business functions using insights from successful companies. With over 16,000 consultants worldwide, Accenture aims to help clients achieve high performance and sustainable value through a unique partnering approach tailored to each client's needs and context.
Challenges for mobile_application_development_companynandkumardewangan
The document outlines 4 main challenges for a mobile app development startup: 1) Resource restraint as most talent has experience developing for Windows rather than mobile platforms like Android and iOS. 2) Security as different mobile platforms provide varying degrees of support for securing stored data. 3) Gathering and implementing ideas as it's important to objectively evaluate all ideas through rigorous study rather than just pursuing favorite ideas. 4) Finance, as starting a new business requires funding. The document also provides contact information for a mobile app development company called Appdite.
Addressing Today's Challenges in Application DevelopmentMicro Focus
This document summarizes a presentation on addressing challenges in application development. It discusses how business imperatives and technology opportunities present challenges and solutions. Modernizing enterprise IT and application delivery is key. COBOL programmers have an important role to play in modernization efforts, including refactoring legacy systems, integrating systems of record with new systems of engagement, and extracting reusable business rules. With investments in skills and tools, COBOL can remain relevant in heterogeneous, modern systems that integrate multiple programming languages.
Challenges & Applications in the Industrial Internet of Things (IoT)MachinePulse
These slides detail the IoT applications for industries and the challenges they face in implementing the related technologies. Two case studies are explored - the first one is about GE Aviation and the second one on analyses MachinePulse's solution for solar power projects.
About the author
Sachin is lead Business Development Manager at MachinePulse where he works on expanding new business opportunities for the company's solutions. Sachin has close to 10 years of experience in product design & engineering of complex embedded systems, technology consulting and business development.
Sachin is also founder and manager of a Meetup group for IoT enthusiasts in Mumbai called IoT Mumbai (IoTMUM) http://bit.ly/1KIqNYT
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of apps, while data security remains a top concern
Accenture is a global management consulting, technology services and outsourcing company with over 204,000 employees serving clients in more than 120 countries. It combines experience, capabilities, research, and collaboration to help clients become high-performance businesses and governments. Microsoft SharePoint acts as Accenture's central repository and combines functions of intranet, extranet, content management, document management, personal cloud, enterprise social networking, enterprise search, business intelligence, workflow management and web content management. It is better than IBM Lotus in terms of ease of use, being developer friendly using Visual Studio, storing all information in relational Microsoft SQL, and better integration with Microsoft Office. Knowledge management at Accenture improves communications, decision
Accenture Knowledge Management in Asia PacificKM Chicago
The document provides biographies of two individuals, Myrna Binamira and Tanya Brincat, who work in knowledge management for Accenture. It notes that Myrna Binamira leads the Government Knowledge Network team in Asia Pacific, the first such team located there. Tanya Brincat has been involved in KM at Accenture since 1992 and currently leads the Financial Services KM team for Asia Pacific and global banking KM. The document also includes an agenda for an upcoming meeting that covers Accenture overview, KM practices for financial services and government, case studies, and challenges/goals.
Accenture is a global management consulting firm that helps clients improve performance. It provides services across various industries and business functions using insights from successful companies. With over 16,000 consultants worldwide, Accenture aims to help clients achieve high performance and sustainable value through a unique partnering approach tailored to each client's needs and context.
ANA programmatic-financial-fog 22-5-17Brian Crotty
This study analyzed over 16 billion programmatic advertising impressions purchased by 7 major advertisers through 5 demand-side platforms. The study found that:
1) Across the full supply chain, 58 cents of each advertising dollar went to media inventory and 42 cents went to fees and costs of the programmatic supply chain.
2) Looking just at demand-side costs, 72 cents of each dollar went to media inventory and 28 cents went to demand-side fees and costs.
3) Programmatic fees can add 45% to the cost of display inventory and 35% to the cost of video inventory on average for advertisers.
The study provides recommendations to help advertisers gain more control and transparency over their program
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
The document discusses consumer data onboarding, which is the process of matching owned consumer data with consumers' digital attributes to create a comprehensive identity for marketing. It details the history and evolution of onboarding from probabilistic household-level matching to increased demand for more accurate deterministic matching of individuals. The proliferation of connected devices has made identity matching more complex. Both probabilistic and deterministic processes are still required for onboarding, as deterministic is more precise but probabilistic allows for greater scale. The document provides an overview of the onboarding process and market.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
The document provides details about CES 2017, including key facts and figures. It summarizes that CES 2017 attracted over 150,000 attendees, 3,800 exhibitors from around the world, covered over 2.6 million square feet, and launched over 20,000 new electronics products. Major themes included technologies like autonomous vehicles, robotics, VR/AR, and artificial intelligence.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
O documento discute insights sobre o comportamento digital global e regional em 2015 de acordo com relatórios da comScore. Ele fornece informações sobre audiências digitais, uso multiplataforma, categorias como vídeo online e redes sociais, e foca na geração Millennials. O relatório também analisa insights para as regiões da EMEA, LATAM e Ásia-Pacífico.
Este documento fornece um resumo do relatório WebShoppers da 32a edição do 1o semestre de 2015. O relatório contém quatro capítulos analisando o desempenho do comércio eletrônico no primeiro semestre, expectativas para o segundo semestre, pesquisa sobre dispositivos móveis e índice Fipe/Buscapé. Além disso, apresenta considerações finais e informações sobre a metodologia e benefícios da pesquisa realizada pela E-bit.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Brian Crotty
The document summarizes findings from a study on online video viewing and TV advertising conducted by Nielsen. Some key findings include:
- Online video usage continues to grow in time spent and videos streamed while TV viewing has remained relatively flat. Younger viewers and lighter TV viewers spend more time watching online video.
- Reallocating a portion of TV ad budgets to digital media can increase total reach for the same spending. Shifting 15% of budgets led to a 4% increase in reach on average across different advertiser categories. Online video ads also demonstrated higher brand effectiveness than TV ads on various metrics like recall and likeability.
Winterberry & USA IAB - Marketing data white paper Jan 2015Brian Crotty
The document summarizes the evolving role of data technology in marketing. It finds that while marketers have adopted many technologies over the past decade, most investment has been in tools that harness consumer data. It discusses how early adoption focused on programmatic marketing, but that full cross-channel integration is the future priority. On average, enterprises use over a dozen data tools, with some using over 30. Early adoption was driven by pilot needs and reporting gaps rather than long-term strategy. Looking ahead, marketers aim to better integrate tools through common data conduits to expand use cases and audience engagement. Success will rely not just on technology but strong people and processes to govern tools and enable long-term value from consumer data.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
ANA programmatic-financial-fog 22-5-17Brian Crotty
This study analyzed over 16 billion programmatic advertising impressions purchased by 7 major advertisers through 5 demand-side platforms. The study found that:
1) Across the full supply chain, 58 cents of each advertising dollar went to media inventory and 42 cents went to fees and costs of the programmatic supply chain.
2) Looking just at demand-side costs, 72 cents of each dollar went to media inventory and 28 cents went to demand-side fees and costs.
3) Programmatic fees can add 45% to the cost of display inventory and 35% to the cost of video inventory on average for advertisers.
The study provides recommendations to help advertisers gain more control and transparency over their program
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Ebit - Buscape- #34 webshoppers english 2016Brian Crotty
In the first half of 2016, the Brazilian e-commerce market faced challenges from the country's economic and political troubles as well as increased product prices. However, e-commerce sales still grew 5.2% nominally during this period. Major highlights included a 7% increase in average ticket size to R$403.46 and a 31% rise in active online consumers to 23.1 million. While order volumes declined slightly by 2% due to unemployment and weaker class C purchases, mobile sales grew strongly and made up 23% of sales by June 2016. Many e-commerce companies had to rethink their strategies and cut costs to survive in this difficult environment.
Great mobile campaigns strive to increase brand relevance, drive emotional connections and solve problems, choose immersive, visually-compelling ad formats, create their own engagement ecosystem through apps and sites, set mobile as a cornerstone and build with other channels, and drive change and social impact. Emerging areas for growth include leveraging chatbots and virtual screen demos to drive trial, accelerating adoption of augmented and virtual reality, gaining a better understanding of engagement, and implementing targeting that's more balanced with creative quality.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
The document discusses consumer data onboarding, which is the process of matching owned consumer data with consumers' digital attributes to create a comprehensive identity for marketing. It details the history and evolution of onboarding from probabilistic household-level matching to increased demand for more accurate deterministic matching of individuals. The proliferation of connected devices has made identity matching more complex. Both probabilistic and deterministic processes are still required for onboarding, as deterministic is more precise but probabilistic allows for greater scale. The document provides an overview of the onboarding process and market.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
The document provides details about CES 2017, including key facts and figures. It summarizes that CES 2017 attracted over 150,000 attendees, 3,800 exhibitors from around the world, covered over 2.6 million square feet, and launched over 20,000 new electronics products. Major themes included technologies like autonomous vehicles, robotics, VR/AR, and artificial intelligence.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
O documento discute insights sobre o comportamento digital global e regional em 2015 de acordo com relatórios da comScore. Ele fornece informações sobre audiências digitais, uso multiplataforma, categorias como vídeo online e redes sociais, e foca na geração Millennials. O relatório também analisa insights para as regiões da EMEA, LATAM e Ásia-Pacífico.
Este documento fornece um resumo do relatório WebShoppers da 32a edição do 1o semestre de 2015. O relatório contém quatro capítulos analisando o desempenho do comércio eletrônico no primeiro semestre, expectativas para o segundo semestre, pesquisa sobre dispositivos móveis e índice Fipe/Buscapé. Além disso, apresenta considerações finais e informações sobre a metodologia e benefícios da pesquisa realizada pela E-bit.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Nielsen / IAB - Digital video-and-tv-advertising-viewing-budget-share-shift-a...Brian Crotty
The document summarizes findings from a study on online video viewing and TV advertising conducted by Nielsen. Some key findings include:
- Online video usage continues to grow in time spent and videos streamed while TV viewing has remained relatively flat. Younger viewers and lighter TV viewers spend more time watching online video.
- Reallocating a portion of TV ad budgets to digital media can increase total reach for the same spending. Shifting 15% of budgets led to a 4% increase in reach on average across different advertiser categories. Online video ads also demonstrated higher brand effectiveness than TV ads on various metrics like recall and likeability.
Winterberry & USA IAB - Marketing data white paper Jan 2015Brian Crotty
The document summarizes the evolving role of data technology in marketing. It finds that while marketers have adopted many technologies over the past decade, most investment has been in tools that harness consumer data. It discusses how early adoption focused on programmatic marketing, but that full cross-channel integration is the future priority. On average, enterprises use over a dozen data tools, with some using over 30. Early adoption was driven by pilot needs and reporting gaps rather than long-term strategy. Looking ahead, marketers aim to better integrate tools through common data conduits to expand use cases and audience engagement. Success will rely not just on technology but strong people and processes to govern tools and enable long-term value from consumer data.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
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2. An increasing number of both mobile
devices and potential applications are
forcing developers to overcome obstacles
through the use of sound practices.
The plight of a mobile application finance, transportation, retail or others,
developer these days is a challenging organizations are looking for ways to
one. On the one hand, development cement the customer relationship through
in this space is vibrant and full of mobile delivery of updates, offers, and
opportunities; a spectrum of new alerts. Newly available in the customer-
devices, from smartphones to tablets, is relationship arsenal: so-called disposable
redrawing the boundaries of what users applications that are time-sensitive,
can do. On the other hand, this new relating to specific events and promotions.
landscape also brings new development
questions – including, what devices to As there are many application scenarios
target, how to create simple yet effective that developers face, there are an
applications, and how to secure the data equal number of elements that they
that is uploaded and downloaded. must consider in mobile application
development, including data access,
In particular, the so-called trend of the security, offline capabilities, and back-
consumerization of IT weighs heavily end integration. For mobile applications
on enterprise mobile application to be as useful as possible, they must
developers. This trend encompasses transparently synchronize data with back-
many facets. Increasingly, corporate end systems.
users are accessing enterprise data from
mobile devices which may be their own There are also many development
or may be deployed by their internal environments. Developers can also choose
IT department. That means developers from either native development tools
may not know what the target platform for each of the major mobile devices
is, requiring either a cross-platform or and platforms (including Apple® iOS,
multi-platform development effort. Android™, Microsoft® Windows® Mobile
and Microsoft® Phone 7, Symbian®, RIM®
But the consumerization of IT also BlackBerry®, Java®, Linux®, and Meego™)
presumes an element of ease of use. or cross-platform environments (including
Corporate users, from the boardroom mobile enterprise application platforms
down, increasingly demand that such as SAP AG’s Sybase Unwired
applications be as easily understood as the Platform, Kony Solutions Inc.’s KonyOne™
applications they use online or for their platform, or Antenna Software Inc.’s
personal computing needs. As a result, Antenna Mobility Platform™, or mobile
developers need to craft applications that consumer application platforms, including
are not only straightforward, but also lack PhoneGap™ and Appcelerator® Titanium).
a lot of menus and options that require
screen real estate that isn’t available on Developers have the unenviable task
most smartphones. of accommodating these scenarios
through the choice of their development
As if those parameters weren’t enough, environment. What kinds of mobile
there is the increasing demand development environments are available,
for organizations to interact with and what are their pros and cons? And
customers via online applications on which best practices give developers a
smartphones. Whether the industry is better chance to achieve success?
2
3. Addressing the Challenges of Enterprise
Mobile Development
When developers sit down to map their Security
goals for the application, they must
determine how they are going to address Every mobile device manufacturer
the aforementioned challenges. The understands the importance of
decision is based on the usage scenarios security, and offers accommodations
they’re trying to accommodate. Not for it. For developers, however, that
surprisingly, many of these challenges means each operating system has
overlap. That’s why developers must look its own custom architecture.
at each one in context.
Sometimes different mobile platforms
provide varying degrees of support for
Data Access securing data stored on the device. At the
Where is the enterprise data users need same time, not every mobile application
to access? Should it be accessed through needs the same level of security, and
a Web browser, or through a native users dislike multiple log-ins to access
application running on the device? In data on the device itself or back-end
some cases, the data might exist solely data. However, the responsibility for
in a back-end database. That requires protecting data falls squarely on the
connectivity, but the state of wireless application developers’ shoulders, so they
coverage is such that, beyond one’s own must incorporate encryption into the
office (or sometimes a well-covered application down to the file system level.
metropolitan area), you can never assume
a network connection. To address this, Encryption helps to ensure that data
developers have to determine whether cannot be pilfered from the device, even if
some data will be stored in the device’s it is lost. But at the same time, developers
native file system or accessed solely should also consider other options for
through a browser (in which instance the preserving and protecting data. These
device will most likely store no data). include programming backup capabilities
for ensuring data is archived on a periodic
For instance, do you want a salesperson basis, as well as creating remote “kill” or
to be able to download updated inventory “wipe” capabilities so that the disk can be
data onto a mobile device and head out erased if it goes online after it’s reported
into a territory with spotty connection lost by the authorized user.
strength? That requires a synchronization
capability to help ensure that once the User Experience
salesperson is back within range, they can
update again. This is especially important in cross-
platform scenarios where screen sizes
Most operating systems can may not only differ but offer the option of
accommodate the disappearance of portrait versus landscape. How is the screen
a network connection, as well as the real estate best used? What features should
handoff between a broadband wireless be available? Developers have to remember
connection, such as 3G or 4LTE, and that users on the go are usually looking for
a local Wi-Fi connection. But the specific information, and determine how
application must understand when a to make that information as easy to find
connection is dropped, so that it can as possible. They also have to differentiate
roll back to its last-known data. between internal and external users. A
consumer application requires clarity
and simplicity, and frequently offers a
“gotta-have wow” factor. Applications for
employees, in keeping with the precepts of
consumerization, should also be clear and
simple productivity tools.
3
5. Mobile Development Options
In order to address these challenges and Platform environment provides The MCAP category includes such tools
concerns for developers, tools vendors compatibility with common integrated as PhoneGap™, Appcelerator®, and
have crafted multiple development development environments (IDEs), such AppMobi®, and leans more toward the
environments, including both native tools as Eclipse, that enables developers to open-source world. They incorporate
and cross-platform tools. Native tools are leverage existing tools and expertise. three key technologies: HTML5, Cascading
designed solely for use with a particular Style Sheets (CSS), and JavaScript.
operating system, while cross-platform One disadvantage of native applications: Using open-source capabilities allows
tools give developers the flexibility to there may be stringent requirements for developers to create mobile applications
create an application that will run across admission into public app stores. Apple at a lower cost, but also requires them to
multiple mobile devices. Inc., for instance, requires that developers do a greater amount of work on their own,
submit iPhone mobile digital device and do it with a command-line rather
applications for testing within Apple to
Native Development Tools facilitate such compatibility.
than a graphical interface.
These enable developers to create In order to incorporate a browser-
applications that run on specific Cross-Platform based application using a cross-
platforms, such as Apple® iOS, Android™, platform tool, developers can wrap it
or Microsoft® Windows® Phone 7. The Development Tools in a native wrapper format, basically
decision to use one or the other relies on These cross-platform tools generally fall embedding a browser screen within the
how deeply developers want to link the into two categories themselves: Mobile native application which then renders
application with the underlying operating Enterprise Application Platforms (MEAP) the HTML5/CSS/JavaScript page.
system, as capabilities in one operating or Mobile Consumer Application Platforms
system may not be available in another. Which application development strategy
(MCAP). The two sets of tools are not
In order to take advantage of specific developers choose really depends on the
as differentiated as they were originally,
capabilities, developers may target the application itself. Will it be browser-
though, because some of the MEAP
operating system and the associated based, with little or no data saved on the
vendors – including Antenna Software
development environment to create an mobile device? Does it require capabilities
Inc. and Kony Solutions Inc. – are also
application with those features. native to the operating system? Does
offering MCAP toolkits.
it require security features, or support
One advantage of using native In many ways, these two options resemble capabilities, that require a MEAP? Or
development tools: applications will run the choice between build-it-yourself or can it be created using an MCAP? Once
more smoothly on whichever mobile a full-fledged toolkit in other segments developers, in conjunction with line of
devices use that operating system, of the application development world. business representatives have answered
which can represent a vast market. For instance, MEAPs tend to have more these questions, they’ll be ready to begin.
If a company has standardized a vast full-fledged development environments,
majority of users on one or two mobile with a wider variety of traditional tools
platforms, in fact, it may be better to such as graphical user interfaces, version
develop native applications for that control, and workflow. They tend to have
majority of users. That lets developers more integration tools and gateways to
take advantage of platform functionality. third-party services (such as Facebook
The alternative is developing a cross- and Twitter), as well as better technical
platform application that serves everyone, support capabilities.
but has more limited functionality.
In addition, because MEAPs focus on
When developers want to target multiple the enterprise segment, they strive
markets, however, they must still to incorporate stronger security
employ application architecture best capabilities, taking into account that
practices and use of a common data the applications will be used to access
model to optimize the development back-end corporate information.
effort across multiple platforms. For
instance, SAP AG’s Sybase Unwired
5
6. Mobile Development Best Practices
No matter what the answer to the about such events as message arrival A key part of testing is the user
foregoing questions, some commonalities and power levels. In a cross-platform experience, which can help make
apply to development efforts. The environment, developers will need to add an application more successful by
best results come from applying the such features. maximizing acceptance and usage.
following best practices in the design With a short amount of time to develop
and deployment of mobile applications. API Management and limited screen real-estate within
Some of these, of course, relate to which they have to communicate
any application development effort, Developers should institute a strict policy usability, developers must devote time
but most take into account the regarding use of components across to researching the most effective text
vagaries of mobile development. platforms, which facilitates maintenance and graphics. For global developers,
and extensibility across applications the challenge is enhanced by the need
on different platforms. For instance,
Methodology even though the web services library
to create graphics that are globally
recognizable as well as culturally sensitive.
Determining the design methodology is on Android™ and Apple® iOS will be
key to mobile application development, implemented differently, the functions
especially in a cross-platform and their underlying code are the same.
Application Analytics
environment where multiple efforts may Because mobile applications do not run on
be underway simultaneously. Even if Security an always-connected environment where
the development toolkits are different, IT can monitor clicks and other usage, it’s
developers should verify that they can By definition, mobile devices are crucial to incorporate analytics features
use common testing tools, project vulnerable. They upload and download that track how users interact with the
management and reporting. data wirelessly, in potentially insecure application. This will not only help identify
locations. They’re small and can be ongoing technical support issues, but
misplaced. Think carefully about security,
Development Skills not only incorporating the platform’s
also reveal whether users are interacting
with the application in the fashion
Developers should confirm that their team inherent security capabilities but also developers expected. Analytics can also
has the proper breadth and depth: breadth using other tools such as encryption for show which features aren’t used, so that
in the needs of application area being sensitive data. (Remember to balance this they can either be removed or made
targeted, and depth on the particular with power consumption). The ability to easier to access. Developers should also
platforms being used. remotely wipe data from a lost device incorporate capabilities such as crash logs
is also crucial. On the reverse side, data to track what’s gone wrong on devices as
Design preservation precludes the creation they’re being used out in the real world.
of an easy or even automatic backup
Developers should take into account mechanism so that users don’t have to
the most appropriate architecture for think about backing up stored data.
Feedback Mechanism
mobile applications. The best method is to The flip side of automated application
develop a layered application, where the
functionality remains consistent across
Testing and User Experience analytics is a feedback mechanism for
users. Don’t rely solely on automated
platforms (while still conforming to each Application testing (especially with capabilities, but develop a capability
platform’s look-and-feel), with modular real users) is often overlooked in – whether through e-mail, social
pieces plugged in underneath. Within development schedules, but the fact that networking or other means (even through
those modular pieces, retain identical mobile users tend to need information the application itself) – for users to report
business rules and application logic. on a time-sensitive basis means that bugs and offer insight into what they
applications should be more reliable like and dislike about the application.
Creating re-usable platform components than desktop applications. Applications This will not only help reduce technical
can help speed up application should be tested not only for usability, support issues, but also provide insight
development. At the same time, but for power consumption to verify for application updates. Consolidating
though, especially with cross-platform they’re not battery hogs. They should this feedback will show which features or
development, developers must determine be tested with multiple browsers capabilities the most users are demanding.
which features they will need to add. and on multiple carrier connections
For instance, in native development, the to confirm that they accommodate
operating system can notify applications both online and offline usage.
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7. Conclusion
Turning Challenges
into Opportunities
Sustainable application development
and delivery excellence requires the
implementation of five steps:
1. Optimize development and testing
efforts by accurately identifying
which platforms to target, whether
for internal or external deployment.
This facilitates a better return on
development and testing investment.
2. Employ consistent and reliable
development practices across all
leading platforms. This facilitates
consistency in look-and-feel of
applications, reusability of code
components, and more-easily
programmed updates.
3. Collaborate extensively. The application
development team should incorporate
coding, testing, graphical design,
and user experience skills to help
applications to fulfill users’ needs.
4. Tailor distribution mechanisms
appropriately. This involves creating
capabilities for both initial downloads
through managed application stores,
periodic updates, and integrated device
management for security purposes.
5. Track emerging technologies
and maturing standards. With
mobile technology still advancing,
developers should look for ways
to make applications perform
even more efficiently, whether
in terms of speed or features.
For more information on how Accenture
can help you achieve your mobile
application development goals, visit
www.accenture.com/mobility.
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