This document discusses ways for companies to get more value from employees and access untapped talent. It proposes a brainstorming platform that allows employees to work on projects for their company outside of work hours at a low cost. The business model involves companies paying monthly or yearly fees to use the application, with fees based on the number of users. The market entry strategy includes launching a public application, partnering with universities and consultants, hiring local salespeople, and offering a free one-month trial. The overall goal is to create a gamified process that helps organizations innovate and outperform competitors by becoming smarter and more efficient.