The document outlines plans for an event to promote attending college to middle school students in Athens County, Ohio. It details target audiences including tweens, parents/guardians, and local media. The event's objectives are to excite tweens about the importance of college, inform parents of benefits to attending college, and form relationships with local media. A timeline is provided outlining promotion and the event on October 28th, the "Ohio College Invitational Event". A budget lists $176.32 in monetary costs and $110 in in-kind donations.

1. The Academic Playbook II
X X
Kristen
Kate
Bishop
The Academic Playbook II Walter
X
Jen
Edited Edition + Bonus Features
Hug
O O
Becky
Callista
Verner
Conzett
Edited Edition + Bonus Features

2. Goal
For Consumer Bankers Association’s program
quot;Hit the Books Runningquot; to increase the
The Academic Playbook II
number of 6th to 9th grade students in Athens
County, Ohio, proactively planning now so
that Edited Edition college after high school
they can attend + Bonus Features
graduation.

3. Target Audience: Tweens
Objective
To inform and excite Athens County middle school
students (ages 11-14) about the importance of a
The Academic Playbook II
college degree so that they understand it is the
difference between having a career and just having
Edited willtake appropriate steps to prepare thata
a job. We
Edition necessary resources so for
provide
+ Bonus Features
students can
college education.

4. Target Audience: Tweens
Evaluation
22%
22%
Just as
The Academic Playbook II
Parents
45% Prepared
Other
22%
Edited Edition + Bonus Features78%
MS More Prepared
11%
Students
HS
Students
100% YES!!!
Preparedness for
Break down of Attendees
College after this event?
Video:
Interesting and Informative?

5. Target Audience: Parent(s)/Guardian(s)
Objective
To inform the
The Academic Playbook II
parent(s) and/or guardian(s) of
tweens about the benefits and
Edited ease of attending college,
Edition + Bonus Features
so that they understand their
active role in their children's future
success.

6. Target Audience: Parent(s)/Guardian(s)
Evaluation
The Academic Playbook II
Edited Edition + Bonus Features

7. Target Audience: Local Media
Objective
To form a mutually
The Academic Playbook II beneficial relationship
among local media so that
Bonusbecome a good
they Features
Edited Edition + source of promotion for
events and college
information, recognizing
our campaign as an
empowering effort to
advance the education of
local students.

8. Target Audience: Local Media
Evaluation
The Academic Playbook II
Edited Edition + Bonus Features

9. Timeline
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1 2 3 4 5 6 7
The Academic Playbook II Collect Surveys
and Conduct
Focus Groups
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8 9 10 11 12 13 14
Pitch e-mail to Distribute Present plan to Initial media Meet w/
local radio parent letters class pitch; Contact Principal;
stations to students student Contact local
organizations; businesses for
B-ball game food donations
15 16 17 18 19 20 21
Pitch event to Meet w/ OU Film Video
media Admissions;
Info booth at
B-ball game
22 23 24 25 26 27 28
Distribute Ohio College
fliers to Invitational
students Event!!!

10. Budget
$300 Monetary
Candy for focus group $7.26
Supplies for poster $32.02
Fliers $34.96
The Academic Playbook II
Brian's hours for video $20.00
Plates/napkins/pop $17.08
Pizza $65.00
Edited Edition + Bonus Features
Total $176.32
$700 In-Kind Donations
Presentation/Plan Template Design ($30.00)
Brian Murray, Video ($80.00)
Total ($110.00)

11. -Chuck Noll, former Pittsburgh Steelers head coach
The Academic Playbook II
Edited Edition + Bonus Features