A short presentation of a simplified and enhanced utility bill designed for ADDC/AADC by www.doctrine.co.uk in 2021

1. ADDC / AADC
Abu Dhabi’s new utility bill
Doctrine

2. YOUR HOME BILL: 15 JULY 2020
Customer Name
LANDLORD NAME OF LANDLORD
ACCOUNT NUMBER 0000000000
BILL NUMBER 00000000000000
RESIDENTIAL
Customer Address
PROPERTY ID 0000000000
PROPERTY TYPE VILLA
YOUR TARIFF
NATIONAL RESIDENTIAL
AED 147.71
TOTAL TO PAY
BY 29 JULY 2020
THANK YOU FOR PAYING ON TIME LAST MONTH
Paying your bill online is easy, fast, and secure. Find out how
by clicking on one of the buttons on the right.
LOWER CONSUMPTION AND LOWER BILLS
Find out how to lower your consumption – and your
bills – with water and energy-saving products and
advice from a Tarsheed Green Corner stand. You’ll
find them across Abu Dhabi.
See tarsheedad.com for details
contactcentre@addc.ae 800 2332 addc.ae
PAY
ONLINE
Ways to pay
7.1
Clear and friendly
with zoned areas for account
messaging and more

3. • develop a design system that catered for all customer types
• allow for relevant messaging – eg about conservation and online self-serve
• improve customers’ experience and perception of the ADDC/AADC brands
• fit in seamlessly with the digital journey – this bill is digital-only
We wanted to:

4. We asked customers in
Abu Dhabi what they’d improve
about their bills
We listened carefully to
what they said and made some
big changes...

5. YOUR HOME BILL: 15 JULY 2020
Customer Name
LANDLORD NAME OF LANDLORD
ACCOUNT NUMBER 0000000000
BILL NUMBER 00000000000000
RESIDENTIAL
Customer Address
PROPERTY ID 0000000000
PROPERTY TYPE VILLA
YOUR TARIFF
NATIONAL RESIDENTIAL
AED 147.71
TOTAL TO PAY
BY 29 JULY 2020
THANK YOU FOR PAYING ON TIME LAST MONTH
Paying your bill online is easy, fast, and secure. Find out how
by clicking on one of the buttons on the right.
LOWER CONSUMPTION AND LOWER BILLS
Find out how to lower your consumption – and your
bills – with water and energy-saving products and
advice from a Tarsheed Green Corner stand. You’ll
find them across Abu Dhabi.
See tarsheedad.com for details
contactcentre@addc.ae 800 2332 addc.ae
PAY
ONLINE
Ways to pay
7.1
Emphatic total
Simplicity
Clear options of what
to do next
Engaging images
New Tone of Voice is everyday
and straightforward

6. 3-tier information
YOUR HOME BILL: 15 JULY 2020
Customer Name
LANDLORD NAME OF LANDLORD
ACCOUNT NUMBER 0000000000
BILL NUMBER 00000000000000
RESIDENTIAL
Customer Address
PROPERTY ID 0000000000
PROPERTY TYPE VILLA
YOUR TARIFF
NATIONAL RESIDENTIAL
AED 147.71
TOTAL TO PAY
BY 29 JULY 2020
THANK YOU FOR PAYING ON TIME LAST MONTH
Paying your bill online is easy, fast, and secure. Find out how
by clicking on one of the buttons on the right.
LOWER CONSUMPTION AND LOWER BILLS
Find out how to lower your consumption – and your
bills – with water and energy-saving products and
advice from a Tarsheed Green Corner stand. You’ll
find them across Abu Dhabi.
See tarsheedad.com for details
contactcentre@addc.ae 800 2332 addc.ae
PAY
ONLINE
Ways to pay
7.1
FROM PREVIOUS BILL
Previous Payment received
19 May 2020
Balance carried
forward
Electricity 38.10 -38.10 0.00
Water 120.84 -120.84 0.00
Total 0.00
CHARGES THIS MONTH
Include VAT. See next pages for the VAT breakdown
Electricity 47.07
Water 100.64
Total charges this month AED 147.71
TOTAL TO PAY INCL VAT AED 147.71
AT A GLANCE
BILL FOR CUSTOMER NAME
ACCOUNT NUMBER 0000000000
DUE BY 29 JUL 2020
Page 2 of 4
ACTUAL BILL
This bill is based on a meter
reading of your actual usage
YOUR GOVERNMENT
SUBSIDY for services this
period is AED 15.58
ELECTRICITY RATES WILL RISE
by 1.25% on 1 Jan 2021
ELECTRICITY UNITS
Your consumption is measured
in kilowatt hours (kWh)
WATER UNITS
Your consumption is measured
in cubic metres. 1 cubic metre
is 219.96 gallons
m3
contactcentre@addc.ae 800 2332 addc.ae
PEOPLE OF DETERMINATION
If you need to find out
more about our services call
us on 800 2332
Page 3 of 4
Electricity
AED 1.74
Average daily cost of
electricity this period
BILL FOR CUSTOMER NAME
ACCOUNT NUMBER 0000000000
DUE BY 29 JUL 2020
CONSUMPTION
Government subsidy has reduced your electricity total by AED 6.45
The actual cost of your electricity would have been AED 53.52 Meter ACD09D026570
Rate AED/kWh Start reading End reading No of Total units Cost
12 Jun 20 9 Jul 20 days
Green band (up to 400kWh daily) 0.067 56,332 – – 395 26.46
Red band (above 400kWh daily) 0.075 – 56,972 – 245 18.37
Total (before VAT) 27 640 44.83
VAT at 5% 2.24
TOTAL INCL VAT AED 47.07
Consumption alert!
Your electricity consumption
exceeds the ideal average
OVER THE LAST YEAR
This is a graph of your average
daily electricity consumption
over the last year
Find tips on how to save
our precious resources
at tarsheedad.ae
SAME PERIOD LAST YEAR CURRENT PERIOD
AUG
JUL SEP NOV
OCT DEC JAN FEB MAR APR MAY JUN JUL
24 kWh
18 kWh
12 kWh
6 kWh
Down 2%
Your consumption compared
to the same period last year
How much I owe My services and newsfeed
PAGE 1 PAGE 2
My usage and breakdown
PAGES 3+
Clear ‘drill-down’ structure helps customers navigate

7. Customer segmentation shown on the desktop version
ADDC DASHBOARD template
TOTAL TO PAY
BY 29 JULY 2020
YOUR HOME BILL: 8 JULY 2020
AED 5,994.24
Customer Name
ACCOUNT NUMBER 0000000000
BILL NUMBER 00000000000000
54,000 ADDC CUSTOMERS USE OUR NEW APP
Watch the 2-minute demo
VIEW
MY BILL
AT A GLANCE
Charges include VAT.View your bill for the VAT breakdown
Balance from previous bill 0.00
Electricity
National tariff: charged at 0.067 AED/kWh
5,009.00
Water
National tariff: charged at 2.09 AED/m3
988.24
TOTAL TO PAY INCL VAT AED 5,994.24
RESIDENTIAL
Customer Address
PROPERTY TYPE FLAT
Desktop
WE’LL COLLECT PAYMENT ON 22 SEP 2020
Please make sure you have sufficient funds in your account for
your Direct Debit bill payment.
TOTAL TO PAY
BY 29 JULY 2020
YOUR HOME BILL: 8 JULY 2020
AED 5,994.24
Antonio Sarmiento
ACCOUNT NUMBER 4653070704
BILL NUMBER 46530708541901
54,000 ADDC CUSTOMERS USE OUR NEW APP
Watch the 2-minute demo
VIEW
MY BILL
AT A GLANCE
Charges include VAT.View your bill for the VAT breakdown
Balance from previous bill 0.00
Electricity
National tariff: charged at 0.067 AED/kWh
5,009.00
Water
National tariff: charged at 2.09 AED/m3
988.24
TOTAL TO PAY INCL VAT AED 5,994.24
RESIDENTIAL
Customer Address
PROPERTY TYPE FLAT
Desktop
WE’LL COLLECT PAYMENT ON 22 SEP 2020
Please make sure you have sufficient funds in your account for
your Direct Debit bill payment.
TOTAL TO PAY
BY 29 JULY 2020
YOUR HOME BILL: 8 JULY 2020
AED 5,994.24
Antonio Sarmiento
ACCOUNT NUMBER 4653070704
BILL NUMBER 46530708541901
54,000 ADDC CUSTOMERS USE OUR NEW APP
Watch the 2-minute demo
VIEW
MY BILL
AT A GLANCE
Charges include VAT.View your bill for the VAT breakdown
Balance from previous bill 0.00
Electricity
National tariff: charged at 0.067 AED/kWh
5,009.00
Water
National tariff: charged at 2.09 AED/m3
988.24
TOTAL TO PAY INCL VAT AED 5,994.24
RESIDENTIAL
Customer Address
PROPERTY TYPE FLAT
Desktop
WE’LL COLLECT PAYMENT ON 22 SEP 2020
Please make sure you have sufficient funds in your account for
your Direct Debit bill payment.
Customers view bills on their
personalised dashboard
Channel friendly
There’s also an email summary
ADDC/AADC sends an
SMS notification

8. Brief messages to
educate and inform
Dynamic
As 80% of UAE residents are from
outside the country, you can choose
Arabic or English
Usage graphs to help customers
manage their consumption
ACTUAL BILL
This bill is based on a meter
reading of your actual usage
YOUR GOVERNMENT
SUBSIDY for services this
period is AED 26.41
ELECTRICITY RATES WILL RISE
by 1.25% on 1 Jan 2021
ELECTRICITY UNITS
Your consumption is measured
in kilowatt hours (kWh)
WATER UNITS
Your consumption is measured
in cubic metres. 1 cubic metre
is 219.96 gallons
m3
PEOPLE OF DETERMINATION
If you need to find out
more about our services call
us on 800 2332
SAME PERIOD LAST YEAR CURRENT PERIOD
AUG
JUL SEP NOV
OCT DEC JAN FEB MAR APR MAY JUN JUL
20 kWh
15 kWh
10 kWh
5 kWh

9. What
customers
said
It’s interesting... and beautiful.
It’s a bill I’d like to receive.
The tax information is clear.
This kind of message would help me
lower my usage.
It looks professional.

10. Doctrine
+44 1887 877 240
judy@doctrine.co.uk
Fancy a chat?