This study examined university students' alcohol-related implicit cognition using the Implicit Relational Assessment Procedure (IRAP) and its ability to predict alcohol consumption and problems. Thirty undergraduate students completed self-report measures of alcohol outcomes and the IRAP to assess implicit biases toward alcohol. Students were then exposed to a brief video intervention before retaking the IRAP. The results showed students held an overall positive implicit bias toward alcohol but their implicit cognition did not significantly predict alcohol behaviors. Additionally, the video intervention did not effectively influence students' alcohol-related implicit cognition as measured by the IRAP.