This document discusses how parenting styles have changed as parents today are more likely to share their cultural interests with their children. Some key points:
- Parents today are older when having children and have established their cultural identities, so they don't give that up when becoming parents.
- Shared culture between parents and children is emphasized over sacrificing the parents' culture for kids' activities. Parents introduce children to the music, movies, and styles they enjoy.
- Technology allows easier sharing of culture as children are fluent in digital media from a young age and enjoy many of the same movies, songs, and shows as their parents.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
7 Reasons it\'s Great to be a Parent Now
1. A big part of my job here at Saatchi is to understand people, their lives,
what they care about. We work on a lot of brands here that women
use, so
Every year we have literally thousands of conversations with real moms
around the world. One of the tricky parts of my job is I am not really
supposed to rely on my own personal experience as a mom, but rather
represent what moms everywhere are experiencing.
But when I thought about what I might talk about today I wanted to
break that rule make it a little personal. My own story of being a 43
year old “new mom” with two kids under the age of four, and my own
parenting experiences.
1
2. So that was my first thought---but what really kicked it in gear was
this recent article in New York Magazine called “All joy. No Fun.”
Subtitle: Why parens hate parenting. All my friends were sending it to
me, oh my god you have to read this. And I did and it kind of pissed
me off.
Remind me of Dorothea Lange photos of dust bowl stricken mothers
and their young.
Not a refutation of this article which was filled with data and of course
a good juicy read like the NYMag we all know and love
I just wanted to start a different conversation, inspired by a few
theories we’ve developed here at Saatchi from our research.
2
3. 21 to 27 in the last 40 years
Number of babies born to women 40+ has doubled in the last three
years (recession).
I know what kind of music I like. What my personal style is. Maybe
upgraded one or two pieces of furniture from the IKEA stuff and hand
downs.
Started really establishing your cultural identity and that has had a big
effect on parenting styles.
3
4. We’re taking longer to grow up. There was an article a couple years
ago in NYT about the Odyssey years, the wandering we all do between
adolesence and adulthood---it’s getting longer. In 1960 more than
70% of 30 year olds had achieved traditional milestones of adulthood,
things like moving away from home, getting married, becoming
financially independent, and having a baby. In 2007 less than 40%
had. I think this is less about some Peter Pan syndrome, it’s more like I
am enjoying life this way. Who doesn’t want to feel young? And on the
other end, kids are become active cultural participants earlier and
earlier. I worked on the Barbie brand a few years ago and that was
always an indicator to me, at what age a girl asks for her first Barbie,
her first fashion doll. In the 70s it was 7. By 2007 it was 3. We’re
getting closer together, sharing one culture.
4
5. Here’s a photo one of our researchers took from a cross country
journey talking to new moms. In this home the nursery is also the DJ
studio. What I love about this example is that this couple did not grow
up our of their cultural identity just because they had a kid. They’re
making both work. “Just because we had a baby does mean we’re
changing who we are.”
5
6. So back to my favorite article from NY Mag. The author referred to a
collection of essays by women called Maybe Baby---the themes of
freedom, travel, personal explorations came up a lot amongst those
who chose not to have children. In many ways we can have a bigger life
without kids.
I took this photo last night of our one bookcase along the hallway in
our two bedroom apartment where four people and a cat live. My
husband had to clear out all his music books from the bottom shelves
for the kids books and slowly their toys have been creeping in too.
There’s simply no getting around the fact that there’s less room for
you in a life with kids. Not just space for things, but on a more
fundamental human level you’re in tight quarters.
6
7. Ok. Then we’re going to make some lemonade. Since we’re all having
kids later and know who we are and what we like, chances are we’re
not turning our space over to a giant purple dinosaur who’s voice has
been known to induce seizures. Today that smaller life inspires
sharing, not sacrifice.
7
8. The traditional gatekeeper parenting model is a Yes and No dictator,
where we stand as judge and jury.
We’re seeing here a shift to a new paradigm that emphasizes common
ground, about turning you kids onto good things.
It’s about shared culture together, not sacrificed adult culture and
sacrificial quality kids crap.
Let’s take movies. Ten years ago seven of the top ten movies were
rated R; last year 7 out of ten were G or PG and four were animated.
Walle was simply a great movie. Period.
8
9. The gatekeeper paradigm also means your sharing your style with your
kids. Not a creepy total mini me, but if you can tell who the kids
parents are by what they’re wearing. Back to our DJ couple who had a
baby. The dad made these when his wife was pregnant. If you can’t
read them these onesies say “got vinyl, Future DJ, and Hardstyle. I
remember a long time ago, in the 90s, taking photos of college
students wearing t-shirts that with imprints like “boys lie” and “chicks
dig pale scrawny guys” . But these are even better than those t-shirts
because they’ve got snaps in the crotch.
9
10. Now my kids would DIE to have this “Step 2 Lifestyle Deluxe Kitchen
with realistic sounds, granite style countertop, and 38 piece accessory
set. But we’d have to get rid of our dining table. And I like my dining
table, even if it’s got a few arts and crafts scars on it. But the reality is
their favorite toy is my iPad. This is a little different than the timeless
insight that kids like the real phone better than the fake one. They are
actually quite capable of, in some instances better at, the functionality
of new smart phones and tablets then we the parents are. We recently
did a field study on kids and their access to and interaction with all
things digital, and we discovered that Kids, and I’m talking small ones,
know that if they keep clicking the mouse or touching the screen that
something will happen—one kid clicked at a rate if 100x per minute.
We still tend to expect devices to have the logic of a control panel.
They are much more comfortable with the ambiguity of the experience.
Try leaving a two year old alone with an iPhone. He’ll be watching
youtube videos before love.. And he’ll probably type before long
before he writes.
10
11. When my brother had his son who’s now a second grader, I remember
him switching out his Beastie Boys CDs in his car for this band called
The Wiggles, an australian kids band, one of the first really big kid
music sensations on a commercial scale.
Today you can still get the Wiggles, but you can also get Dinosaur
Jr.’;s many kid albums, or the Barenaked Ladies, or Ziggy Markley s.
One of our favorite labels Baby Loves Disco a out kid albums from
bands like Jurassic 5, their kid nom de plume is the Dino 5.
But more and more our kids just love the same music we love. I think
this is a little like those smart parents who never start feeding their
kids mac and cheese and they’re eating sushi and lamb as toddlers.
Ziggy’s kid album is great, but just plain ol Bob Marley is pretty good
for kids too. Both of mine go to sleep every night to three little birds.
Play you an example of the range we have in kids music today. A
traditional kids song the Wheels on the Bus vs Ting Tings cover of
Happy Birthday, which happens to be my daughter’s favorite song of
late. The choice is yours.
11
12. Wabi sabi is Japanese for the art of imperfection. Taking pleasure in
the flaws. A lot of new moms watched their moms try to have it all ---
and they know you can’t. Superwoman is a myth. Work life balance is
a myth. So there’s been a bit of a reversal on this one---not only
acceptance that we can’t do it all, but a celebration of it. Flaunting our
flaws. Joking about the fact that don’t want your kids to learn to read a
clock because that means you can’t put them to bed early when you
need a break is not only au courant, it’s a relief to admit. There is a
whole new genre of bad parenting books with titles like Dirty Secrets
and Notes from the Asylum---I actually was given two copies of this
when I was pregnant with my first. Thanks for the high hopes people.
But aside from good relatable fun content, all this serves to let us know
as parents that doing our best,, and doing it our own way, is actually
totally OK and pretty damn good.
12
13. Instant archiving amplifies the amount of pleasure you get.
Psychologists will say that when we look back on past events we’ve
archived or documented in some way, we tend to gild them with a
positive glow.
Nostalgia feels good.
Average kid born in the 70s would have had maybe a half dozen big
photo opps a year. Halloween, christmas, birthday, first day of school.
Photos all tucked away in a shoebox or album somewhere.
Today we’re taking thousands and thousands of photos and videos and
we’re probably carrying a lot of them around in our pockets every day.
We can get the instant afterglow that adds to our feelings of pleasure
and reward. Every Sunday night at my place we all crash on our bed
and look at all the photos and little movies we made over the weekend.
A trip to Central Park is instantly elevated to a little Godart film with
the kids running hand in hand. Of course we did not archive the
tantrums and whining. Isnt this great??? Wasn’t this an amazing,
perfect weekend? I love instant nostalgia because it rewards me as a
parent whenever I have a moment to do something as simple as turn
on my phone and look at the screensaver.
13
14. Ok my last but favorite thing to talk about today and really to anyone
who will listen elsewhere in my life as my colleagues will attest. Yo
Gabba Gabba. One of my favorite TV shows period. Hosted by one DJ
Lance who wears Orange high tops and Kozells. My daughter told me
she wants to marry DJ Lance and I had to break it to her gently that DJ
Lance might be more of a friend, she goes shopping with, than a
romantic interest. DJ Lance has guests like Jack Black, Amy Sedaris, the
always creepy Anthony Bourdain, musical guests like the Shins and
Weezer, and a regular segment called Bizs Beat of the Day with Biz
Markie. It’s got all the basics you want like counting and don’t bite
your friends for your kids, but to be clear this is Sesame Street for the
new generation of PARENTS. I look forward to it as much as my kids
and we always watch it together. This is a backstage photo from
Coachella this year where the whole cast of the show performed. I was
never even cool enough to go to Coachella. But Yo Gabba Gabba is. I
think this is Andrew VanWyngarten from the band MGMT hi fiving
Brobee, one of the characters from the show.
So the last thing I wanted to share with you today is one of my family’s
favorite counting songs from Yo Gabba Gabba, and just for fun first
show you a classic Sesame Street counting video first. The lesson’s
the same, the culture is now shared.
VIDEO PLAY: Classic Sesame Street counting video vs. Cornelius
1-2-3-4-5
14
15. Thank you for letting me talk about my family for seven minutes if
nothing else I hope you at least have some new stuff to download on
iTunes whether you have kids or not.
15