Monday, January 14, 2012 presentation on 3 different data types (unstructured, structured and semi-structured) and how xml plays a role in content management systems, onix (bibliographic data sharing), RSS (real simple syndication) and xml-first publishing for ebooks.
The Ablaze Chamber Orchestra seeks to increase engagement and ticket sales through social media efforts. Their goals are to increase Facebook fans to 500, generate ticket sales of at least 300 through Eventbrite by May 2013 and sell out their September 2013 concert, and increase their YouTube subscribers and views. Their strategies include linking between their Facebook page and website, posting YouTube videos and engaging on Facebook, selling tickets through Eventbrite with Facebook contests and promotions, and creating entertaining YouTube videos including behind-the-scenes content. They will measure success through metrics like Facebook reach and interactions, ticket sales, YouTube views and subscriptions.
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
The document outlines an agenda for November 25th that includes a 20 minute preparation for presentations, 5-10 minute presentations on a case study and how to adapt and incorporate a tool into a plan. It also includes a press release review and draft 3 review. It lists readings on measuring social media success and top Facebook pages. It provides contact information for Monique Trottier and recommends following her on Twitter.
Understanding the 3 ways books are sold: positioning, author platform, and sales. Presented Sept 27 at WORD Vancouver by Monique Sherrett, Professor of Professional Practice at Simon Fraser University, Master of Publishing program.
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
Universal Analytics for Book Publishers: Knowing a Little Bit About Everythingsomisguided
A quick look at 5 Analytics reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and brining people back to your website using remarketing.
Monday, January 14, 2012 presentation on 3 different data types (unstructured, structured and semi-structured) and how xml plays a role in content management systems, onix (bibliographic data sharing), RSS (real simple syndication) and xml-first publishing for ebooks.
The Ablaze Chamber Orchestra seeks to increase engagement and ticket sales through social media efforts. Their goals are to increase Facebook fans to 500, generate ticket sales of at least 300 through Eventbrite by May 2013 and sell out their September 2013 concert, and increase their YouTube subscribers and views. Their strategies include linking between their Facebook page and website, posting YouTube videos and engaging on Facebook, selling tickets through Eventbrite with Facebook contests and promotions, and creating entertaining YouTube videos including behind-the-scenes content. They will measure success through metrics like Facebook reach and interactions, ticket sales, YouTube views and subscriptions.
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
The document outlines an agenda for November 25th that includes a 20 minute preparation for presentations, 5-10 minute presentations on a case study and how to adapt and incorporate a tool into a plan. It also includes a press release review and draft 3 review. It lists readings on measuring social media success and top Facebook pages. It provides contact information for Monique Trottier and recommends following her on Twitter.
Understanding the 3 ways books are sold: positioning, author platform, and sales. Presented Sept 27 at WORD Vancouver by Monique Sherrett, Professor of Professional Practice at Simon Fraser University, Master of Publishing program.
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
Universal Analytics for Book Publishers: Knowing a Little Bit About Everythingsomisguided
A quick look at 5 Analytics reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and brining people back to your website using remarketing.
$50, $500, $5000: 3 Ways to Run a Successful Facebook Campaign (and how to m...somisguided
This document outlines 3 ways to run successful Facebook campaigns at different budget levels ($50, $500, $5000) and how to measure their effectiveness.
It recommends starting with a $50 budget to promote posts to existing fans to increase engagement. A $500 budget allows using third-party apps and ads to gain more page likes. A $5000 budget supports multiple advertising channels including retargeting to drive online sales.
Key strategies include using contests, promotions and exclusive content to incentivize sharing; targeting the right audiences at optimal times; integrating online and offline efforts; and tracking outcomes beyond just likes to measure true results.
Pub 355 Advancing The 7-Sentence Marketing Plansomisguided
This document provides guidance on developing a 7-sentence marketing plan that outlines goals, actions, target audience, niche, tools/tactics, business identity, and success metrics. Each of the 7 sentences is explained in detail. Sentence 1 defines marketing goals, while Sentence 2 describes how those goals will be achieved. Sentence 3 identifies the target market through personas. Sentence 4 establishes the business' niche and competitive advantage. Sentences 5-6 detail the tools/tactics and business identity. Finally, Sentence 7 specifies how success will be measured. The document emphasizes connecting all elements of the plan and ensuring they align with the target audience's wants and needs.
Pub 355W: Components of a Press Releasesomisguided
The document provides guidance on writing effective press releases. It discusses key components of a press release, including the headline, summary, body, links, and boilerplate statement. The headline should be concise at 60-170 characters and include relevant keywords. The summary is 1-4 sentences that also includes keywords and articulates the content. The body delivers on the promise of the headline, is 300-800 words, and includes a link. The boilerplate restates the company and purpose. Overall, the document emphasizes making the release newsworthy, timely, and concise while including keywords for searchability.
The document discusses defining and measuring key performance indicators (KPIs) for marketing goals. It recommends starting by defining marketing goals and identifying measurable actions that lead to those goals. The goal plus measurable action equals the KPI. Examples are provided for different companies and their primary goals of getting traffic, selling products, or gaining contest entries. Secondary goals include building reputation, engagement, or content generation. KPIs suggested for measuring these goals include web analytics, social media mentions and followers, contest entries, and social media engagement. Properly defining KPIs based on goals and actions allows effective measurement and evaluation of marketing strategies.
The Cluetrain Manifesto & The Open Brandsomisguided
The document summarizes key principles from The Cluetrain Manifesto and The Open Brand about how marketing and branding must adapt to networked environments. The Cluetrain Manifesto from 1999 argued that markets are conversations and companies should use transparency and authentic human voices. The Open Brand from 2008 discussed how consumers now have more control over brands and companies must engage with consumers within their communities. Both texts discuss the importance of dialogue, transparency, and community for modern marketing.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
$50, $500, $5000: 3 Ways to Run a Successful Facebook Campaign (and how to m...somisguided
This document outlines 3 ways to run successful Facebook campaigns at different budget levels ($50, $500, $5000) and how to measure their effectiveness.
It recommends starting with a $50 budget to promote posts to existing fans to increase engagement. A $500 budget allows using third-party apps and ads to gain more page likes. A $5000 budget supports multiple advertising channels including retargeting to drive online sales.
Key strategies include using contests, promotions and exclusive content to incentivize sharing; targeting the right audiences at optimal times; integrating online and offline efforts; and tracking outcomes beyond just likes to measure true results.
Pub 355 Advancing The 7-Sentence Marketing Plansomisguided
This document provides guidance on developing a 7-sentence marketing plan that outlines goals, actions, target audience, niche, tools/tactics, business identity, and success metrics. Each of the 7 sentences is explained in detail. Sentence 1 defines marketing goals, while Sentence 2 describes how those goals will be achieved. Sentence 3 identifies the target market through personas. Sentence 4 establishes the business' niche and competitive advantage. Sentences 5-6 detail the tools/tactics and business identity. Finally, Sentence 7 specifies how success will be measured. The document emphasizes connecting all elements of the plan and ensuring they align with the target audience's wants and needs.
Pub 355W: Components of a Press Releasesomisguided
The document provides guidance on writing effective press releases. It discusses key components of a press release, including the headline, summary, body, links, and boilerplate statement. The headline should be concise at 60-170 characters and include relevant keywords. The summary is 1-4 sentences that also includes keywords and articulates the content. The body delivers on the promise of the headline, is 300-800 words, and includes a link. The boilerplate restates the company and purpose. Overall, the document emphasizes making the release newsworthy, timely, and concise while including keywords for searchability.
The document discusses defining and measuring key performance indicators (KPIs) for marketing goals. It recommends starting by defining marketing goals and identifying measurable actions that lead to those goals. The goal plus measurable action equals the KPI. Examples are provided for different companies and their primary goals of getting traffic, selling products, or gaining contest entries. Secondary goals include building reputation, engagement, or content generation. KPIs suggested for measuring these goals include web analytics, social media mentions and followers, contest entries, and social media engagement. Properly defining KPIs based on goals and actions allows effective measurement and evaluation of marketing strategies.
The Cluetrain Manifesto & The Open Brandsomisguided
The document summarizes key principles from The Cluetrain Manifesto and The Open Brand about how marketing and branding must adapt to networked environments. The Cluetrain Manifesto from 1999 argued that markets are conversations and companies should use transparency and authentic human voices. The Open Brand from 2008 discussed how consumers now have more control over brands and companies must engage with consumers within their communities. Both texts discuss the importance of dialogue, transparency, and community for modern marketing.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
ABPBC: Measuring the Success of Your Online Marketing Campaigns
1. Why You Should Have Paid Attention in Math
Understanding Online Marketing Numbers and Data Tracking
ABPBC September 26, 2011
Twitter @boxcarmarketing
2. Not everything that counts can be measured.
Not everything that can be measured counts.
Albert Einstein
Monique Trottier
@BoxcarMarketing
3. There are 2 things we like to measure:
Monique Trottier
@BoxcarMarketing
4. There are 2 things we like to measure:
Sales
Monique Trottier
@BoxcarMarketing
5. There are 2 things we like to measure:
Things that lead to sales
Sales
Monique Trottier
@BoxcarMarketing
7. What is a Conversion Rate
• Number of visitors who perform a desired action / Number of visitors to a page
• Desired action: buy a product, complete a form, etc.
• If there are 100 visitors to a particular web page and 5 people buy a book, then
the conversation rate is 5%
• (5 clicks/100 visits) * 100% = 5%
• Abandonment Rate is calculated in the same way, but it’s the number of people
who do not complete a task divided by the total number of visitors
14. Things that lead to sales
Twitter Followers Customer Feedback
RTs
Facebook Fans
Email Opens
Website Visitors
Press Mentions
Sales
Monique Trottier
@BoxcarMarketing
15. Did we make money means what is the ROI?
• Return on Investment
• Did I make more money than I spent?
• Actually a tricky question: (Gross Profit - Marketing Investment)
Marketing Investment
• Gross Profit = Gross Revenue - Cost of Goods Sold <OR>
Gross Profit = Gross Revenue * Profit Margin (% of revenue that is actually profit)
• Invest $3,000 on marketing campaign and generate $30,000 gross revenue
(1,000 copies sold at $30), if profit margin is 10%, then
Gross Profit is $30,000 * 10% = $3,000
($3,000 - $3,000) / $3,000 = 0%
16. Things that lead to sales
Acquisition
Activation
Retention
Referral
Sales
Monique Trottier
@BoxcarMarketing
17. Things that lead to sales
Acquisition Website Visitors, time on site
Activation
Retention
Referral
Sales
Monique Trottier
@BoxcarMarketing
18. Things that lead to sales
Acquisition Website Visitors, time on site
Number of pageviews, repeat visits,
Activation subscription (email, blog), account
sign-up (profile data), Fan/Follower
Retention
Referral
Sales
Monique Trottier
@BoxcarMarketing
19. Things that lead to sales
Acquisition Website Visitors, time on site
Number of pageviews, repeat visits,
Activation subscription (email, blog), account
sign-up (profile data), Fan/Follower
Email Opens, Click-throughs,
Retention Repeat visits
Referral
Sales
Monique Trottier
@BoxcarMarketing
20. Things that lead to sales
Acquisition Website Visitors, time on site
Number of pageviews, repeat visits,
Activation subscription (email, blog), account
sign-up (profile data), Fan/Follower
Email Opens, Click-throughs,
Retention Repeat visits
Press Mention, RT,
Referral Refers 1+visitors to the site;
Refers 1+ visitors who activate
Sales
Monique Trottier
@BoxcarMarketing
21. What is Click Through Rate?
• CTR = Number of clicks on an ad / number of times the ad is shown
• Applies to ads, buttons, banners, etc.
• If banner ad is delivered 100 times (100 impressions) and receives 1 click, then
the CTR = 1%
22. If you don’t know where you’re going, any road will
get you there.
Misquote from Alice in Wonderland
Monique Trottier
@BoxcarMarketing
23. A simple Contest
• Reach a new audience or reinforce our connection to an existing audience
24. A simple Contest
• Reach a new audience or reinforce our connection to an existing audience
Goal Lifecycle Action Reaction Metrics
@ / RT / Comment
Response Visitors
Acquire Subscriptions
Reach a new Listen Visit to the site
Activate (email/RSS)
audience Introduce Subscribe Fan/Follower
Retain
Return Account sign-up
Return Visits
@ / RT / Comment
Response Repeat visits
Reinforce our Retain Talk Email opens
Visit the site
connection to Referral Pitch CTR / Goal Funnel
Act Mentions
existing audience Revenue Thank
Refer Referrals
Referrals who convert
29. Blogger Outreach Metrics
• Referral Traffic
• Time on site
• Pageviews
• Repeat visits
• Goal Funnel (of the referral traffic)
• # who subscribe
• # who download
• # buy a book
33. A simple campaign to increase Online Sales
• Use Twitter or Facebook to inform prospects about special promotions.
• Exclusive, limited-customer/limited time offers.
34. A simple campaign to increase Online Sales
• Use Twitter or Facebook to inform prospects about special promotions.
• Exclusive, limited-customer/limited time offers.
Goal Metrics
Increase monthly sales monthly sales attributable directly to SMM
Segment & Funnel: new customers
Increase % value from new customers
attributable directly to campaign
Increase conversions from Segment & Funnel: monthly revenue
Twitter traffic generated from customers from Twitter
Repeat customers from that group
Retain X% of new customers
Unsubscribe rates
35. Cost per Lead > Cost per Conversion
• Cost per Lead = How much do I need to pay in order to get a visitor to my
site who will take one of those micro actions that lead to a sale
• Cost per Conversion = What does it cost me to acquire a customer?
Total cost of a campaign / Number of Conversions
37. Social Media Measurements
Content
Platform Ratio of Posts to X Peak Conversion
Resonance
Opens
Day
Email Opens CTR
Time of Day
Unsubscribes
RTs
Day
Twitter RTs @
Time of Day
Recos
Like
Day
Facebook Interactions Share
Time of Day
Comment
Monique Trottier
@BoxcarMarketing
38. Things that lead to sales
Acquisition Website Visitors, time on site
Number of pageviews, repeat visits,
Activation subscription (email, blog), account
sign-up (profile data), Fan/Follower
Email Opens, Click-throughs,
Retention Repeat visits
Press Mention, RT,
Referral Refers 1+visitors to the site;
Refers 1+ visitors who activate
Sales
Monique Trottier
@BoxcarMarketing