The document summarizes the founding and early growth of CL, an education company. It describes how Satya quit his job in 1995 to launch CL. Over the next few years, CL recruited accomplished individuals including Shiva Kumar from advertising, Sreenivasan from Sony, and Sujit from a job in California. Intel Capital became a strategic investor in 2000. In 2001, CL made its first acquisition in Mumbai. Then in 2002 it expanded to West Asia.

1. Know how how
we started!

2. The story starts with Satya...
Why am I getting
this sinking
feeling…(sigh!) Perhaps
corporate life is too cushy
for me.

3. FOUNDATION DAY
August 14, 1995:
Gautam Puri joins CL.
Satya calls it quits at
Ranbaxy, paying no heed
to advice from well-
wishers.
GP leaves a equally
comfortable job in VAM
Organics.
Let’s launch a
few careers...

4. Sept 1997 : Enter
the book worm…
Shiva Kumar
‘Shivku’ leaves the
top Advertising
agency of India to
join CL.
The IIT-IIM grad
takes academics to
the next level
Bye-bye Boring Ads. Hello Books!

5. Feb 1998, Sreenivasan
quits Sony to join CL .
He sports multiple
academic degrees – A
B.Tech, M.Tech (JNU) and
MBA (IIM – B).
CL launches website. And
gains a ace teacher.

6. Hi! This is Intel calling. We like
your proposal on technology-
enabled education. Can we meet?
April 2000 : Hawaii
Sujit receives a call from
Intel Capital while on a
holiday.
Leaves job in California
to join CL.
CL launches its internet
and technology
initiatives.

7. October 2000:
Intel Capital
becomes a
strategic investor
in CL. Sees value
in education
market and
online growth.
MD Nikhil
just can’t help his
Mona Lisa smile!

8. 2001 : Mumbai
CL makes it first acquisition and enters the
Mumbai market. Acquires top MBA prep brand known as KITS.

9. Sreeni steps into
West Asia.
The new CL oasis
brings relief to
the students
abroad but
makes them want
much, much
more.
2002 : West Asia

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