Taco Bell opened its first location in Poland in 1993 as part of an aggressive expansion campaign. However, the chain was unable to gain popularity among Polish customers, who did not embrace the Mexican flavors. Taco Bell withdrew from Poland shortly after entering the market, as the company failed to sell enough tacos and burritos to Polish consumers due to cultural differences in food preferences.

1. Taco Bell - Profile

2. Taco Bell - Profile
Sr. No. Type Subsidiary
1 Industry Fast Food
2 Founded Downey, California (March 21, 1962)
3 Headquarters 1 Glen Bell Way, Irvine, California, U.S.
4 Number of locations 6,500 restaurants (2013)
5 Area served Mainly United States
6 Key people Glen Bell, Founder
Greg Creed, President, CEO
7 Products Tacos, burritos and other Tex-Mex cuisine-related fast
food.
8 Revenue $1.9 billion (2009)
9 Employees 175,000+
10 Parent Yum! Brands
11 Website tacobell.com
Taco Bell - Profile

3. Taco Bell – Failure in Poland
• The first Polish Taco Bell store was opened in 1993.
• Following an aggressive campaign of expansion, Taco Bell's efforts soon
withered, and the chain withdrew from Poland shortly thereafter.
• “Apparently the Mexican flavors have limited appeal to the Polish palate”
• In Poland, there are a few Mexican-style restaurants but not on the mass scale
of fast food outlets.
• Taco Bell didn't sell enough Tacos in Poland, as the poles did not accept the
flavor much.
• Also the ‘No Customization’ strategy, hindered their establishment in Poland.
• Cultural acceptance of the food like Pierogi RUSKIE (Boiled pasta filled with
cheese, onion and potatoes – half moon shaped), Rosół (Chicken soup with
Polish noodles), Gołąbki (Cooked minced meat and rice wrapped in cabbage
leaves).

4. TARGET
• Taco Bell is an American
chain of fast-food
restaurants based in Irvine,
California. A subsidiary of
Yum! Brands, Inc.
• They serve a variety of Tex-
Mex foods including tacos,
burritos, quesadillas, nachos,
other specialty items, and a
variety of “value menu” items.
• Taco Bell serves more than
2 billion customers each year
in more than 6,500
restaurants mostly in the U.S.,
more than 80 percent of
which are owned and
operated by independent
franchisees.