SlideShare a Scribd company logo
AbouAbout Product Hunt and fuckups
Ruslan Nazarenko - CMO at Pibox
Pibox - Cloud-based messenger for HQ files
Part1Part 1: About product
Your product is not a bullshit
Without bugs
TESTTEST IT! TEST IT!!!
Test it!
Part2Part 2: Prepare your ass
Analytics
Bets-users
Product Hunt landing page
Your social accounts
Tuesday or Wednesday
at 00.10
Day X
1) Use PH analytics for searching the best Hunter.
2) Find 2-3 hunters.
3) Clarify the date and time of the start (a several times and with
GMT timeline)!!!
TOP Hunter
Exclusive launch
1) List of opinion leaders;
2) List of people who love you;
3) List of bloggers;
4) List of media;
5) List of your friends with Twitter;
6) Docs for VC;
7) Docs for media;
8) You have a lot of advertising channels.
Make shure:
RedBull
And Martini Asti
Part3Part 3: Day X
Get “Root Access” to your product.
Prepare your own social networks account
Start step by step
ZERG RUSH
Answer for all questions
Say “Thank you, what is your opinion?”
for every upvote
Wait for success
Mail to journalist
Part4Part 4: Slide
Investors
Media
Get feedback and plane what will you do.
Fuckups and questions
Ruslan Nazarenko
CMO at Pibox
Pibox.com - The best way to share files and communicate inside.
Have a nice day and fuck this Product!

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About Product Hunt and Fuckups