The document outlines a strategy for launching a product on Product Hunt, emphasizing the importance of thorough testing and preparing a solid marketing plan. It details steps such as identifying key influencers, setting up social media accounts, and actively engaging with feedback. The author, Ruslan Nazarenko, provides a candid acknowledgment of potential pitfalls in the process.

1. AbouAbout Product Hunt and fuckups
Ruslan Nazarenko - CMO at Pibox

2. Pibox - Cloud-based messenger for HQ files

3. Part1Part 1: About product

4. Your product is not a bullshit

5. Without bugs

6. TESTTEST IT! TEST IT!!!
Test it!

7. Part2Part 2: Prepare your ass

8. Analytics

9. Bets-users

10. Product Hunt landing page

11. Your social accounts

12. Tuesday or Wednesday
at 00.10
Day X

13. 1) Use PH analytics for searching the best Hunter.
2) Find 2-3 hunters.
3) Clarify the date and time of the start (a several times and with
GMT timeline)!!!
TOP Hunter

14. Exclusive launch

15. 1) List of opinion leaders;
2) List of people who love you;
3) List of bloggers;
4) List of media;
5) List of your friends with Twitter;
6) Docs for VC;
7) Docs for media;
8) You have a lot of advertising channels.
Make shure:

16. RedBull

17. And Martini Asti

18. Part3Part 3: Day X

19. Get “Root Access” to your product.

20. Prepare your own social networks account

21. Start step by step
ZERG RUSH

22. Answer for all questions

23. Say “Thank you, what is your opinion?”
for every upvote

24. Wait for success

25. Mail to journalist

26. Part4Part 4: Slide

27. Investors

28. Media

29. Get feedback and plane what will you do.

30. Fuckups and questions

31. Ruslan Nazarenko
CMO at Pibox
Pibox.com - The best way to share files and communicate inside.
Have a nice day and fuck this Product!