This document provides an overview and analysis of the packaged drinking water industry in India. It discusses key aspects of the industry including major players like Bisleri, types of bottled water, market size and growth, consumer habits, and strategies of industry leaders. The packaged water market in India is large and growing, though still less organized than in other countries. Major players use strategies around branding, distribution networks, and marketing to compete in this expanding market.
This document discusses Bisleri mineral water. It provides details on the contents of Bisleri water, the processing from filling to quality checks. It also discusses Bisleri's purification process, wide range of containers, varieties with added minerals or mountain water. The document presents Bisleri's SWOT analysis and graphs its market share compared to competitors. It covers Bisleri's social responsibility and concludes that Bisleri is India's most trusted water brand.
Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
This document provides an overview of the history and marketing strategy of Aquafina bottled water. Some key points:
- Aquafina was first distributed in 1994 and became the top-selling bottled water brand in the US by 2003. It uses purified tap water that undergoes charcoal filtration, reverse osmosis, and ozonation.
- It faces competition from other water brands but has strengths in its brand name, distribution, and environmentally-friendly packaging. Opportunities exist in advertising health benefits and expanding to rural areas.
- Aquafina's marketing mix includes various product lines, national television and print promotions, and a pricing strategy that varies by region. It targets health-
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
Plastic water bottles have significant negative environmental impacts as 80% are not recycled and can take up to 1000 years to decompose. Americans use over 4 million plastic bottles per hour, contributing to the 46,000 pieces of plastic debris found in every square mile of ocean. Bottled water production requires significant resources like oil and generates greenhouse gas emissions equivalent to millions of cars or transatlantic flights. Tap water is more strictly regulated and tested than bottled water and has a much smaller environmental footprint. Choosing tap water over bottled water can help reduce one's water footprint and plastic waste.
This document provides an overview and analysis of the packaged drinking water industry in India. It discusses key aspects of the industry including major players like Bisleri, types of bottled water, market size and growth, consumer habits, and strategies of industry leaders. The packaged water market in India is large and growing, though still less organized than in other countries. Major players use strategies around branding, distribution networks, and marketing to compete in this expanding market.
This document discusses Bisleri mineral water. It provides details on the contents of Bisleri water, the processing from filling to quality checks. It also discusses Bisleri's purification process, wide range of containers, varieties with added minerals or mountain water. The document presents Bisleri's SWOT analysis and graphs its market share compared to competitors. It covers Bisleri's social responsibility and concludes that Bisleri is India's most trusted water brand.
Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
This document provides an overview of the history and marketing strategy of Aquafina bottled water. Some key points:
- Aquafina was first distributed in 1994 and became the top-selling bottled water brand in the US by 2003. It uses purified tap water that undergoes charcoal filtration, reverse osmosis, and ozonation.
- It faces competition from other water brands but has strengths in its brand name, distribution, and environmentally-friendly packaging. Opportunities exist in advertising health benefits and expanding to rural areas.
- Aquafina's marketing mix includes various product lines, national television and print promotions, and a pricing strategy that varies by region. It targets health-
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
Plastic water bottles have significant negative environmental impacts as 80% are not recycled and can take up to 1000 years to decompose. Americans use over 4 million plastic bottles per hour, contributing to the 46,000 pieces of plastic debris found in every square mile of ocean. Bottled water production requires significant resources like oil and generates greenhouse gas emissions equivalent to millions of cars or transatlantic flights. Tap water is more strictly regulated and tested than bottled water and has a much smaller environmental footprint. Choosing tap water over bottled water can help reduce one's water footprint and plastic waste.
The packaged drinking water industry in India has grown rapidly in recent years and is estimated to reach Rs. 10,000 crore by 2012-2013. Bisleri is currently the market leader with 36% share, followed by Kinley with 25% share. The industry is segmented into national brands with pan-India presence and local brands restricted to regions. Southern states are largest consumers due to water scarcity. Future growth will be driven by safety concerns, health awareness, and increasing tourism. Bisleri and Kinley are the major players utilizing advanced purification technologies and quality assurance processes.
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
Estimation of market size and potential of fibre cement boards for mumbai marketSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The document provides a business plan for a startup called Pure Drop that aims to segment the market for pure water by providing niche products to specialized industries. The mission is to provide clean drinking water at affordable prices. The plan estimates startup costs of Rs. 3-3.5 lakhs to establish a water treatment plant and Rs. 1.5 lakhs for a chilling plant. It analyzes the bottled water market, competitors, and proposes initial products like water jars followed by bottles. The financial plan projects sales, expenses, profits, and break-even analysis over three years. The business will be owned as a partnership by six individuals investing Rs. 2 lakhs each.
This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
The document discusses the negative impacts of plastic water bottles on health, the environment, and financial systems. It notes that BPA in plastic bottles causes changes in hormone levels and increased cancer risks. Plastic production uses fossil fuels and creates greenhouse gases, with over 168 billion plastic bottles used worldwide in 2006. Most plastic bottles become waste, increasing pollution. It also notes the high financial costs of bottled water for consumers compared to tap water. The conclusion calls for reducing plastic bottle usage to create a healthier and greener world.
The document discusses the bottled water industry in India, with a focus on Bisleri. It describes how Bisleri was the first bottled water brand introduced in India in 1965. It gained popularity by marketing the safety and purity of its water. Bisleri has grown to become the market leader, capturing 40% of the bottled water market through expanding production and introducing various bottle sizes. Key drivers of growth for the bottled water industry in India include rising health consciousness, changing attitudes towards spending on safe drinking water, and convenience for urban populations.
This presentation is on Bisleri Packaged Drinking Water and covers the following topics-
History & Evolution of Bisleri
Positioning And Re-positioning
Marketing Strategies Adopted
Competitors-Generic & Others
Methods Adopted to tackle Competition
Hypotheses and their justification
Market Research Analysis
Net Take Away
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Andrew Carnegie grew up poor in a one-room cottage but became a steel tycoon, donating millions to educational causes. Samuel Walton milked cows and delivered newspapers as a boy but founded Walmart, becoming the richest man in the US. Oprah Winfrey experienced hardship and abuse as a child but became the richest African American of the 20th century and wealthiest self-made woman in America. These stories profile seven entrepreneurs who rose from humble beginnings to achieve great success.
The document discusses several successful Indian entrepreneurs including Dr. Verghese Kurien who established the AMUL dairy cooperative, Jain Irrigation which brought new technology to agriculture, and the Tata Group led by visionaries like Jamsetji Tata, JRD Tata, and Ratan Tata who built an expansive business conglomerate and contributed greatly to India's development. It also mentions the women's cooperative Lijjat Papad and emphasizes that entrepreneurs have played a catalytic role in India's progress and that one should place no limitations on what they can achieve.
The document defines an entrepreneur as someone who creates a new business while taking risks and uncertainties in order to make a profit. It discusses various theories of entrepreneurship including economic, sociological, and psychological theories. It also covers characteristics, types, functions, and barriers of entrepreneurs. The stages of the entrepreneurial process include discovery, concept development, resourcing, actualization, and harvesting. Entrepreneurial culture and its components that promote entrepreneurship are also summarized.
Analysis of marketing strategy of mineral water industrySonal Agarwal
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
This powerpoint presentation defines entrepreneurship and discusses its history and modern applications. It begins by defining an entrepreneur as someone who organizes and manages a business while taking on financial risk. It notes that agricultural students have been involved in entrepreneurship since the early 20th century through programs like raising livestock and growing crops. Today, agricultural entrepreneurship can involve many diverse activities beyond farming like custom harvesting or operating a small engine repair service. The presentation concludes by discussing characteristics of successful entrepreneurs and different types like social and lifestyle entrepreneurs.
The packaged drinking water industry in India has grown rapidly in recent years and is estimated to reach Rs. 10,000 crore by 2012-2013. Bisleri is currently the market leader with 36% share, followed by Kinley with 25% share. The industry is segmented into national brands with pan-India presence and local brands restricted to regions. Southern states are largest consumers due to water scarcity. Future growth will be driven by safety concerns, health awareness, and increasing tourism. Bisleri and Kinley are the major players utilizing advanced purification technologies and quality assurance processes.
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
Estimation of market size and potential of fibre cement boards for mumbai marketSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The document provides a business plan for a startup called Pure Drop that aims to segment the market for pure water by providing niche products to specialized industries. The mission is to provide clean drinking water at affordable prices. The plan estimates startup costs of Rs. 3-3.5 lakhs to establish a water treatment plant and Rs. 1.5 lakhs for a chilling plant. It analyzes the bottled water market, competitors, and proposes initial products like water jars followed by bottles. The financial plan projects sales, expenses, profits, and break-even analysis over three years. The business will be owned as a partnership by six individuals investing Rs. 2 lakhs each.
This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
The document discusses the negative impacts of plastic water bottles on health, the environment, and financial systems. It notes that BPA in plastic bottles causes changes in hormone levels and increased cancer risks. Plastic production uses fossil fuels and creates greenhouse gases, with over 168 billion plastic bottles used worldwide in 2006. Most plastic bottles become waste, increasing pollution. It also notes the high financial costs of bottled water for consumers compared to tap water. The conclusion calls for reducing plastic bottle usage to create a healthier and greener world.
The document discusses the bottled water industry in India, with a focus on Bisleri. It describes how Bisleri was the first bottled water brand introduced in India in 1965. It gained popularity by marketing the safety and purity of its water. Bisleri has grown to become the market leader, capturing 40% of the bottled water market through expanding production and introducing various bottle sizes. Key drivers of growth for the bottled water industry in India include rising health consciousness, changing attitudes towards spending on safe drinking water, and convenience for urban populations.
This presentation is on Bisleri Packaged Drinking Water and covers the following topics-
History & Evolution of Bisleri
Positioning And Re-positioning
Marketing Strategies Adopted
Competitors-Generic & Others
Methods Adopted to tackle Competition
Hypotheses and their justification
Market Research Analysis
Net Take Away
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Andrew Carnegie grew up poor in a one-room cottage but became a steel tycoon, donating millions to educational causes. Samuel Walton milked cows and delivered newspapers as a boy but founded Walmart, becoming the richest man in the US. Oprah Winfrey experienced hardship and abuse as a child but became the richest African American of the 20th century and wealthiest self-made woman in America. These stories profile seven entrepreneurs who rose from humble beginnings to achieve great success.
The document discusses several successful Indian entrepreneurs including Dr. Verghese Kurien who established the AMUL dairy cooperative, Jain Irrigation which brought new technology to agriculture, and the Tata Group led by visionaries like Jamsetji Tata, JRD Tata, and Ratan Tata who built an expansive business conglomerate and contributed greatly to India's development. It also mentions the women's cooperative Lijjat Papad and emphasizes that entrepreneurs have played a catalytic role in India's progress and that one should place no limitations on what they can achieve.
The document defines an entrepreneur as someone who creates a new business while taking risks and uncertainties in order to make a profit. It discusses various theories of entrepreneurship including economic, sociological, and psychological theories. It also covers characteristics, types, functions, and barriers of entrepreneurs. The stages of the entrepreneurial process include discovery, concept development, resourcing, actualization, and harvesting. Entrepreneurial culture and its components that promote entrepreneurship are also summarized.
Analysis of marketing strategy of mineral water industrySonal Agarwal
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
This powerpoint presentation defines entrepreneurship and discusses its history and modern applications. It begins by defining an entrepreneur as someone who organizes and manages a business while taking on financial risk. It notes that agricultural students have been involved in entrepreneurship since the early 20th century through programs like raising livestock and growing crops. Today, agricultural entrepreneurship can involve many diverse activities beyond farming like custom harvesting or operating a small engine repair service. The presentation concludes by discussing characteristics of successful entrepreneurs and different types like social and lifestyle entrepreneurs.
1. About Kinley Water Bottle 500 ml
Kinley is the brand that pioneered the concept of bottled mineral water in India. It
is easily identified by its distinct blue label. Kinley is pure and it is enriched with
minerals. The minerals that are commonly added are magnesium sulphate,
potassium bicarbonate, calcium and iron. Studies reveal that mineral water is one
of the healthiest and most beneficial types of bottled water and daily consumption
can help boost the immune system. Every sip of Kinley mineral water leaves you
feeling rejuvenated and refreshed. To ensure optimum quality, the mineral water is
prepared under expert supervision, at state-of-the-art facilities. Every single drop
of mineral water passes through an extensive purification process. Water is
ozonised to remove bacteria and fungi and then filtered through sand filteration to
remove all coarse impurities (upto 30 microns in size) after which the water is
passed through carbon activated candles to neuter any colour or odour present in
the water, followed by an extensive reverse osmosis session to get rid of even the
minutest of impurities. The water is ozonised once more to prevent any
contamination during bottling. Every time you consume a bottle of Kinley, you can
experience the sweet taste of purity. Kinley is a product of The Coca Cola
Company.
HISTORY OF KINLEY
Kinley water comes with the assurance of safety from The Coca-Cola Company.
That is why we introduced Kinley with reverse –osmosis along with the latest
technology to ensure purity of our product. Because we believe that right to pure,
safe drinking water is fundamental