1. SOBODU
ABOSEDEOLAYINKA
IwasBornCurious.
In my mind, every mystery had an answer even if I had to think about it for
hoursbeforeIknewwhatthatanswerwas.Mycuriosityandinsa ablethirstfor
answers was what brought about my love for media in almost every form. As a
five year old my dad - whose love for reading is only surpassed by mine - read
Shakespeare to us, and I remember asking why Macbeth wanted so badly to be
king. I wondered, "Why was his wife so wicked?" And the funniest ques on an
Africanchildcouldask,"Whatexactlyarefairies?”
My curiosity led to greater interest in the world around me and subsequently I
startedtoexpressmythoughtsand ponderingsinwri ngsand essays.ThisIdid
almosteveryday.
I did a lot more wri ng and research into various topics that interested me for
years a erwards. When the internet eventually arrived in Nigeria, it opened up
greater opportuni es to access the informa on (and answers) I was constantly
seeking. I would go online and read up stories and rewrite them to fit my
everyday life. This was interrupted by my studies in Babcock University, where I
ac velypar cipatedinallar s c/crea veproduc oninmydepartmentduring
my last three years there - from wri ng plays, to helping in the design of
posters,produc onandevenac ng.
A ergradua ngfromBabcockwithaBSc.inMicrobiology,Itookaverydifficult
decision to pursue my dream in media communica ons, specializing in digital
media. I got my first job a er a pitch I made at a dinner event at my employer's
home. I proposed that I could increase the social media presence of his church
and business by 500% (this was in 2008, when very few organiza ons knew
what to do with Facebook!) Thankfully he was a visionary, and not only lent me
alisteningearbutalsogavememyfirstjob.
Inthelast5yearsIhaveworkedonvariousSocialmediaCampaignsusingallthe
major social media pla orms including Facebook, Twi er, Instagram and
Youtube. The campaigns –in no par cular order- include Social Media
Management and Publicity for Praise Outreach Community Centre, Alex O
Governorship Campaign (2014), Vetabat Online Stores, Sterling Integrated
Interna onalCollege,andMasteringYourSpacetomen onafew.
In the pursuit of knowledge to be er myself in my chosen field, I a ended
Orange Academy in 2012 for their Break Away design (BAD) program for three
months. There, I learned the basic essence of design and the use of design
applica ons like Coreldraw and the Adobe Design Suite. Orange Academy is a
renowned Brand training school in Africa. This has helped hone my skills in
design and crea ve concept development, which has in turn allowed me to
excelinmyfield.
My diverse skillsets gave me an edge and because of it I started with Praise
Outreach Community Center as a Social media manager and subsequently
became the Church Office Administrator and Human Resource Manager. I am
presently the Head of Communica ons and Office Manager for the
organisa on.
I am self-mo vated and driven by passion for excellence. I have hence go en
into consul ng and presently consult on Social Media and Administra ve
Management for 3 business organisa ons; Twelve05 Photography Limited,
ChurchManagementConsultandICStudiosLimited.
Ialways finisheverythingIstart.
“I am self-motivated
and driven by passion
for excellence.”
P E R S O N A L S T A T E M E N T

2. SUMMARY
A highly mo vated, Social media and Communica ons professional, with 6 six
years experience in the use of social media tools to create strategy and budget
for social media campaigns. An experienced Administrator, budge ng and
human resource manager capable in both media and every day office func ons.
I am an seasoned Graphic Design consultant and have handled the press and
online graphic design projects for organisa ons, ins tu ons and persons in the
poli cal landscape. I am a business strategist who aims to help organisa ons
and individuals achieve effec ve opera on towards the growth of people and
businesses.
CORESKILLS
Ÿ Professional use of Social media tools including; Facebook, twi er,
Instagram,google+andYouTube
Ÿ BrandCommunica ons
Ÿ UseofMicroso officetoolsincludingWord,ExcelandPowerPoint
Ÿ Wri ng/Edi ng
Ÿ Strategicandtac calplanning
Ÿ StaffManagement
Ÿ BusinessDevelopment
Ÿ Communica onsManagement
Ÿ Effec veProjectMonitoring
Ÿ Abilitytothinkglobal
PROFESSIONALSUMMARY
PraiseOutreachCommunityCentre (POCC)
HEADOFCOMMUNICATIONS/OFFICEMANAGER
(August2015- lldate)
WEBSITEDEVELOPMENT
Day-to-day management of POCC website informa on, including upda ng and
on-hand monitoring; ge ng input from organisa on's pastors and staff where
necessary.
Research and recommenda ons for long-term development of the site to
ensureitcon nuetoachieveitsobjec ves.
PUBLICATIONS
Worked on the ongoing development of the design, content and produc on of
thechurchbulle nandotherpublica onsofthechurch.
Sourcedar clesfromwithinandoutsidethechurch.
Sub-edi ngandproofreadingar cles.
Wri ngar cles.
SOBODU ABOSEDE OLAYINKA
1B, AFOLABI ADELANI STR., MAGODO, SHANGISHA ESTATE, LAGOS. 07032896816 ; abosede.sobodu@gmail.com
C U R R I C U L U M V I T A E

3. SOBODU ABOSEDE OLAYINKA
Liaised with external adver sing, design and prin ng
contractors.
DESIGN,BRANDING,ANDIMAGES
Developed, implemented and maintained a consistent
pa ern in all wri en communica ons of Praise
Outreach.
Assisted in the crea on of a stronger POCC visual brand
iden ty
Took pictures, collated and maintained a POCC photo
library for use across a range of communica ons
pla orms.
SOCIALMEDIA
Crea ng and maintaining a Facebook, twi er,
Instagram and YouTube visual iden ty for Praise
OutreachCommunityCentremembers.
ACHIEVEMENTS
Ÿ Successfully executed no less than 20 different social
mediacampaignsforPOCC
Ÿ Restructured the en re communica ons unit and
raised it to op mal working condi ons in three
months
Ÿ Won the Cer ficate of excellence for Evangelism/
Publicrela onsdepartmentfortheyear2015
Ÿ Recruited the services of an interna onally
acclaimed graphic design studio to enhance the
visualbrandofPOCC.
OFFICEMANAGEMENT
Ÿ Used a range of office so ware including email,
spreadsheets and databases; Managing filing
systems;
Ÿ Developed and implemented new administra ve
systems,suchasrecordmanagement;
Ÿ recording office expenditure and managing the
budget;
Ÿ Organized the office layout and maintained supplies
ofsta oneryandequipment.
Ÿ Maintained the structural condi on of the office and
arrangingforrepairswhenneeded.
Ÿ Organizing and chairing mee ngs with junior staff -
typing the agenda and taking minutes along with a
designatedadministra veassistant
Ÿ Oversawtherecruitmentofnewstaff includingtheir
trainingandinduc on
Ÿ Carried out staff appraisals, managing performance
anddiscipliningstaffasatwhenrequired.
Ÿ Promo ng staff personal/professional development
andtraining.
Ÿ Wrote reports for senior management and delivered
presenta ons.
Ÿ Respond to church members' enquiries and
complaints.
Ÿ A ending/arrangingconferencesandtraining.
ACHIEVEMENTS
Ÿ Created and dra ed Job descrip ons for all staff of
theorganisa on
Ÿ Interviewed and recruited competent staff to fill
vacantposi onsunder3montha ermypromo on.
Ÿ Created and implemented an effec ve office
structureandrepor ngline.
Ÿ Trained staff on their job func ons and how to
executethem
Ÿ Created a budget and ran the office and church on a
budgetofunderN300,000amonth
OFFICEADMINISTRATOR
(January,2013-August,2015)
Ÿ Carried out all manner of logis cs including
procurementofsupplies,andcontractorsasneeded;
Ÿ Organized logis cs during trainings,conferencesand
specialchurchprograms;
Ÿ Coordinated ac vi es with the Praise Outreach
CommunityCentreadministratorandtreasurer;
Ÿ Provided personnel and financial support For POCC
wherenecessary.
Ÿ Ensured effec ve use of funds only for purposes
described in the budget and per guidance provided
bytheOfficeManager,AdministratorandTreasurer.
Ÿ Liaisedwithserviceproviders
Ÿ Obtained informa on and quotes for procurement
processes.
Ÿ Oversaw the proper physical and electronic filing of
POCCfilesandrelevantdocuments.
Ÿ Registered and tracked all incoming and outgoing
physicalcorrespondence.
Ÿ Assisted in the prepara on and implementa on of
financialprocessesasneeded.
Ÿ ManagedPOCCequipmentandassets.

4. ACHIEVEMENTS
Ÿ Created all relevant financial forms that allowed for
propertrackingofchurchfunds
Ÿ Opened channels of wri en communica ons
betweenstaffandotherchurchmembers
Ÿ CreatedanassetregisterforPOCC
Ÿ Performed the func on of book keeper for the en re
meworkedintheadmindepartment
SOCIALMEDIAMANAGER
(January2010-2012)
Ÿ Developed and implemented a comprehensive
socialmediamarke ngplan
Ÿ Managed and updated Facebook and twi er pages
andwebsites
Ÿ Developed and implemented website and social
mediacampaigns
Ÿ Planed & implemented monthly social media
calendar
Ÿ Tracked and analyzed website and social media
performance
Ÿ
ACHIEVEMENTS
Builttheen resocialmediadepartmentfromincep on
BuiltPraiseOutreachCommunitycentreonlinefanbase
(followers)from0tomorethan8,000people
RebrandedPastorGbengaAdeoye(SeniorPastor)
Assisted in the implementa on of Social media of the
motherchurchVictorySanctuarySeventhDayAdven st
Church
Head, Social media team Victory Believer's Conven on
(2012-2015)
EDUCATION
School of Media and Communica ons; Pan-Atlan c
University
P.GdinDigitalmedia.(August2015- lldate)
BabcockUniversity–IlishanRemo,OgunState
B.Sc.MicrobiologySecondClassUpper(2003-2007)
Army Cantonment Secondary School, Maryland (1994
-1999)
SeniorSecondarySchoolCer ficate
PROFESSIONALQUALIFICATION
Global Adven st Internet Network (GAIN) Conference,
Dubai UAE (May,2013)
Par cipant
OrangeAcademy,Lagos
Cer ficate in Break Away Design (May-September,
2012)
The Samsung Real Dreams Employability program
(December,2010)
Par cipant
Graduatemember,NigerianIns tuteofManagement
Took the following courses: Introduc on to
Management Skills and Techniques, Management
Communica on Skills, Marke ng Management,
Financial Management, Company Law, Small Scale
Business, Management Case Study lastly, Business
EthnicsandSocialResponsibility
UseofSkill'G'MicroScienceKits(ETFSponsored)
Cer ficateofA endance
UNICEF/NYSCPeerEducatorTrainer
Cer ficate
REFERENCES
GaniyuIbrahim
CEO,ICStudiosLimited
Plot18LateefJakande road,
OmoleLagos
08023515239
*Addi onalreferenceswillbefurnisheduponrequest
SOBODU ABOSEDE OLAYINKA