The document discusses a guest lecture on personal branding and creating an online presence, covering topics such as understanding personal branding, developing content and character online, curating social media profiles and portfolios, and using various online tools and platforms to promote oneself effectively. The objective is to provide students with a strong foundation for managing their online presence and branding themselves professionally and personally.
The document discusses the importance of personal branding and developing your own personal brand. It provides several reasons for why personal branding is important, including making yourself easier to find, building trust and recognition as an expert in your field, standing out from others, and positioning yourself as a memorable and valuable asset. Developing your personal brand gives you control over how others initially perceive you and open doors to new opportunities. The document advocates treating yourself as a company and being the head marketer for your own personal brand.
Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the National Institute of Design, Ahmedabad, India on January 20, 2009.
2010.07.06 innowiz summer school creatieve startersInnowiz
This document provides information about summer school programs offered by HOWEST including courses in industrial design, product design, prototyping, lighting, creativity, sustainability, and design for everyone. It describes the facilities and services available for prototyping, lighting measurement and analysis, creativity sessions, business games, and co-creation for assistive devices. A number of creativity techniques are presented for problem definition, idea generation, selection, and communication. These can be applied to strategies, customer insights, and technological innovation. The document promotes an iterative and multidisciplinary approach to creativity using a variety of visual and interactive tools.
This document discusses ways in which a media product challenges conventions of real romantic comedies (romcoms). It notes that the media product does not involve falling in love, but instead focuses on deception in relationships. It also uses hip hop music rather than typical jazz or R&B music for romcoms. The document suggests the media product develops conflict between three male characters competing for the attention of a deceitful female character. Finally, it identifies Screen Gems as a suitable media institution to distribute the product since they regularly release romcoms.
This document describes an eco/social quest game in Moscow that aims to raise awareness of social and environmental problems and encourage volunteerism. The game involves participants ages 18-40 solving puzzles to receive practical tasks like painting a kindergarten fence. The goals are to inform people about issues, boost volunteer activity and spirit, solve problems through gameplay, create an activist movement, and prove everyone can make a difference. Completing tasks is expected to result in a better city, a volunteer movement, sponsors' interest, positive emotions, and authorities' support.
PDHPE (Personal Development, Health and Physical Education) teaches students the knowledge, skills, and values needed to lead healthy, active lives. It focuses on self-understanding, physical activity, and informed decision making. PDHPE develops important skills like communication, problem solving, and interacting with others. Students learn about topics like healthy lifestyles, relationships, personal choices, and various physical activities. Teaching PDHPE in primary schools has benefits like promoting respect for others, healthy living, cooperation, and independent thinking.
Slideshare is a website launched in 2006 that allows users to upload presentations in various formats and share them with others online. It has over 60 million visitors and 130 million page views per month, making it one of the top 200 most visited sites. Users can create and upload presentations from other apps, add tags and descriptions, and then share or present them on Slideshare. This provides accessibility, compatibility, sharing capabilities without additional downloads or loss of picture quality compared to other options. However, Slideshare can sometimes be slow and animated elements or sound effects may not transfer properly when converting files to Flash online.
The Cloth Bank Project is a youth-led initiative that aims to address poverty and lack of clothing in Nepal. Volunteers will collect unused clothing from households and distribute them to impoverished families, street children, and others in need. An estimated 15,400 households will donate over 61,600 articles of clothing each year, benefiting over 15,000 vulnerable individuals. The project will run seasonally with volunteers and minimal costs to provide a basic necessity for those living in poverty in a sustainable manner.
The document discusses the importance of personal branding and developing your own personal brand. It provides several reasons for why personal branding is important, including making yourself easier to find, building trust and recognition as an expert in your field, standing out from others, and positioning yourself as a memorable and valuable asset. Developing your personal brand gives you control over how others initially perceive you and open doors to new opportunities. The document advocates treating yourself as a company and being the head marketer for your own personal brand.
Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the National Institute of Design, Ahmedabad, India on January 20, 2009.
2010.07.06 innowiz summer school creatieve startersInnowiz
This document provides information about summer school programs offered by HOWEST including courses in industrial design, product design, prototyping, lighting, creativity, sustainability, and design for everyone. It describes the facilities and services available for prototyping, lighting measurement and analysis, creativity sessions, business games, and co-creation for assistive devices. A number of creativity techniques are presented for problem definition, idea generation, selection, and communication. These can be applied to strategies, customer insights, and technological innovation. The document promotes an iterative and multidisciplinary approach to creativity using a variety of visual and interactive tools.
This document discusses ways in which a media product challenges conventions of real romantic comedies (romcoms). It notes that the media product does not involve falling in love, but instead focuses on deception in relationships. It also uses hip hop music rather than typical jazz or R&B music for romcoms. The document suggests the media product develops conflict between three male characters competing for the attention of a deceitful female character. Finally, it identifies Screen Gems as a suitable media institution to distribute the product since they regularly release romcoms.
This document describes an eco/social quest game in Moscow that aims to raise awareness of social and environmental problems and encourage volunteerism. The game involves participants ages 18-40 solving puzzles to receive practical tasks like painting a kindergarten fence. The goals are to inform people about issues, boost volunteer activity and spirit, solve problems through gameplay, create an activist movement, and prove everyone can make a difference. Completing tasks is expected to result in a better city, a volunteer movement, sponsors' interest, positive emotions, and authorities' support.
PDHPE (Personal Development, Health and Physical Education) teaches students the knowledge, skills, and values needed to lead healthy, active lives. It focuses on self-understanding, physical activity, and informed decision making. PDHPE develops important skills like communication, problem solving, and interacting with others. Students learn about topics like healthy lifestyles, relationships, personal choices, and various physical activities. Teaching PDHPE in primary schools has benefits like promoting respect for others, healthy living, cooperation, and independent thinking.
Slideshare is a website launched in 2006 that allows users to upload presentations in various formats and share them with others online. It has over 60 million visitors and 130 million page views per month, making it one of the top 200 most visited sites. Users can create and upload presentations from other apps, add tags and descriptions, and then share or present them on Slideshare. This provides accessibility, compatibility, sharing capabilities without additional downloads or loss of picture quality compared to other options. However, Slideshare can sometimes be slow and animated elements or sound effects may not transfer properly when converting files to Flash online.
The Cloth Bank Project is a youth-led initiative that aims to address poverty and lack of clothing in Nepal. Volunteers will collect unused clothing from households and distribute them to impoverished families, street children, and others in need. An estimated 15,400 households will donate over 61,600 articles of clothing each year, benefiting over 15,000 vulnerable individuals. The project will run seasonally with volunteers and minimal costs to provide a basic necessity for those living in poverty in a sustainable manner.
The document discusses tips for creating an effective personal portfolio website. It provides advice from experts on how students and young designers can make themselves more valuable to potential employers, such as building an online presence through a personal domain and portfolio. The document also discusses what makes a good personal portfolio website, such as including a logo, tagline, portfolio of previous work, services offered, and contact information.
The document discusses the importance of personal branding and developing your own personal brand. It provides several reasons for why personal branding is important, including making yourself easier to find, building trust and recognition as an expert in your field, standing out from others, and positioning yourself as a memorable and valuable asset. Developing your personal brand gives you control over how others initially perceive you and open doors to new opportunities. The document advocates treating yourself as a company and being the head marketer for your own personal brand.
A presentation prepared with care for AUT Design + Creative Technologies Learning and Teaching Forum 2012 about "The How & Why of Industry Engagement" with the academic world
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
This document summarizes a webinar about bridging the relationship between clients and designers. It discusses the importance of collaboration, understanding the client's perspective, treating client management as a design challenge by listening, processing and solving, sharing expertise to attract customers, making clients feel like contributors to ideas, presenting ideas in various visual formats, having empathy for where the client is coming from, and convincing clients that design solutions can save money and reduce risk. Tips provided include treating the client as part of the team, keeping designs simple, building strategy into proposals, and really caring about the client.
10 ways you should never describe yourselfJon Michail
The document discusses 10 ways people should not describe themselves, including using overly enthusiastic adjectives like "passionate", "innovative", or "creative". It notes that while others can describe you this way, using these terms yourself makes you sound pompous. The document advises letting your work speak for itself by providing concrete examples rather than vague descriptions. Overall, it recommends focusing on proving your expertise and value through your accomplishments rather than self-promotion.
This document outlines an agenda and presentation materials for a workshop on empowering management through the lean startup methodology. The workshop covers topics such as introducing the lean startup methodology and business model canvas, testing assumptions with customer validation exercises, building a customer journey map, and creating an investor pitch. The goal is to teach managers how to empower their teams and startups to iterate quickly through customer feedback, validate hypotheses, and scale efficiently.
This document provides the syllabus for the Caltech Lean LaunchPad course held in September 2012. The course will take place over 5 days from 9am-5pm and is focused on providing hands-on learning about starting a scalable company. Students will work in teams to develop and test business model hypotheses by conducting customer interviews and experiments. Each day will include team presentations and lectures on topics like the business model canvas, customer development, channels and revenue models. The goal is for students to experience the challenges of an early-stage startup and iterate their business model based on real-world feedback. Admission to the course is by a team-based application.
This document outlines the course units for a portfolio design course. The course covers topics such as creating a personal brand, analyzing brands, developing a brand story and presentation, participating in design projects, and promoting one's portfolio. It provides examples of design case studies and discusses stakeholders in the design process. Students are instructed to develop their own brand identity, analyze brand principles, and create design projects focused on stakeholders to include in their portfolio. The document emphasizes using one's portfolio to showcase skills and find work in the creative industries.
This document discusses personal branding strategies. It recommends knowing why you do what you do, owning your differences, and finding your people. The author advocates developing a memorable brand statement in 1-2 sentences that conveys your value, audience, and unique selling point. Sample brand statements and a branding checklist are provided. The document stresses that a strong personal brand is built through consistent, quality efforts over time.
The document discusses the importance of presentation skills for career development. It outlines that presentation skills are important for individual success in job interviews and competitions, and business success in launching new ideas and building customer relations. Developing strong presentation skills leads to advantages like increased self-confidence, ability to face challenges, aiding professional development, and minimizing objections from audiences. The document emphasizes that establishing effective communication skills is essential for career and personal success, providing clarity and direction. It provides tips for building communication skills through presentation, such as making speeches entertaining and informative, maintaining eye contact, being concise, and asking for feedback. The author's future plan is to become a CEO of an international organization and presentation skills will be important for career advancement in
1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries.
2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries.
3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.
This document discusses the importance of communicating design decisions to stakeholders. It notes that design can be subjective and intuitive, making it difficult to explain decisions to others. The key message is that communicating the rationale for design work will become more important than the design itself. It provides principles for design communication, including identifying problems, describing solutions, empathizing with users, appealing to business needs, and securing agreement. Overall it argues that explaining design choices is critical and one of the biggest failures is the illusion that communication has already occurred.
RGD Ontario Webinar: Bridging The Client/ Designer RelationshipMLD/Mel Lim Design
This document summarizes a webinar on bridging the client/designer relationship. It discusses asking questions to understand clients, speaking their language, treating client management as a design challenge by listening, processing and solving, sharing and collaborating with clients, and truly caring about clients. Tips provided include making clients feel like part of the team, keeping designs simple, getting to know clients through strategy before design, using varied visual presentations, and empathizing with clients. The webinar encourages convincing clients that solutions are low-risk and work through saving money and being efficient. It concludes by thanking participants and recommending books on business, design and authenticity.
This document outlines an upcoming book on entrepreneurship for engineers. It discusses three parts: 1) How to prepare for entrepreneurship from high school or college by focusing coursework and skills development. 2) How to manage your career by developing expertise in a niche field. 3) How to start your own firm by establishing a niche and deciding on a discipline based on experience. The purpose is to provide inspiration and guidance to engineers on starting their own business.
Skyscraper, Inc. is an innovation firm that uses creative techniques grounded in psychology to help organizations achieve breakthrough innovations. Their three proprietary processes - Groundbreaker, Builder, and Designer - prioritize insights, create breakthrough ideas, and design prototypes respectively to drive the innovation pipeline from strategy to launch. Skyscraper believes their creative and experiential approach unlocks teams' potential to solve problems in new ways and develop winning innovations.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
This document discusses personal branding and provides tips for developing a personal brand. It begins by defining personal branding as marketing oneself to others. It then explains that personal branding is important because businesses and customer service interactions are increasingly personal. The document outlines steps to understand, assess, and improve one's personal brand. It provides tips on using various online and offline tools to communicate one's personal brand message. The goal of personal branding is to become known as an industry expert by getting involved in industry conversations, working with media, teaching, and creating content.
1) Entrepreneurship involves combining natural resources, ideas, and human resources with execution and perseverance to create products and businesses that fit market needs.
2) Unemployment results from an imbalance between job seekers and job creators, which is why entrepreneurship is important to create jobs.
3) The document provides advice for aspiring entrepreneurs including minimizing risk, testing ideas, iterating based on learning, and maintaining motivation through difficult periods.
This document discusses the importance of personal branding, especially for academics. It defines personal branding as managing how one presents themselves to others. LinkedIn is identified as a key tool for personal branding due to its professional focus. The document provides tips for using LinkedIn effectively, including creating a distinctive profile, being visible and active in groups, and maintaining consistency. Different social media are outlined as targeting different demographics. Overall, the document emphasizes authenticity and investing ongoing effort to develop an academic personal brand through platforms like LinkedIn.
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The document discusses tips for creating an effective personal portfolio website. It provides advice from experts on how students and young designers can make themselves more valuable to potential employers, such as building an online presence through a personal domain and portfolio. The document also discusses what makes a good personal portfolio website, such as including a logo, tagline, portfolio of previous work, services offered, and contact information.
The document discusses the importance of personal branding and developing your own personal brand. It provides several reasons for why personal branding is important, including making yourself easier to find, building trust and recognition as an expert in your field, standing out from others, and positioning yourself as a memorable and valuable asset. Developing your personal brand gives you control over how others initially perceive you and open doors to new opportunities. The document advocates treating yourself as a company and being the head marketer for your own personal brand.
A presentation prepared with care for AUT Design + Creative Technologies Learning and Teaching Forum 2012 about "The How & Why of Industry Engagement" with the academic world
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
This document summarizes a webinar about bridging the relationship between clients and designers. It discusses the importance of collaboration, understanding the client's perspective, treating client management as a design challenge by listening, processing and solving, sharing expertise to attract customers, making clients feel like contributors to ideas, presenting ideas in various visual formats, having empathy for where the client is coming from, and convincing clients that design solutions can save money and reduce risk. Tips provided include treating the client as part of the team, keeping designs simple, building strategy into proposals, and really caring about the client.
10 ways you should never describe yourselfJon Michail
The document discusses 10 ways people should not describe themselves, including using overly enthusiastic adjectives like "passionate", "innovative", or "creative". It notes that while others can describe you this way, using these terms yourself makes you sound pompous. The document advises letting your work speak for itself by providing concrete examples rather than vague descriptions. Overall, it recommends focusing on proving your expertise and value through your accomplishments rather than self-promotion.
This document outlines an agenda and presentation materials for a workshop on empowering management through the lean startup methodology. The workshop covers topics such as introducing the lean startup methodology and business model canvas, testing assumptions with customer validation exercises, building a customer journey map, and creating an investor pitch. The goal is to teach managers how to empower their teams and startups to iterate quickly through customer feedback, validate hypotheses, and scale efficiently.
This document provides the syllabus for the Caltech Lean LaunchPad course held in September 2012. The course will take place over 5 days from 9am-5pm and is focused on providing hands-on learning about starting a scalable company. Students will work in teams to develop and test business model hypotheses by conducting customer interviews and experiments. Each day will include team presentations and lectures on topics like the business model canvas, customer development, channels and revenue models. The goal is for students to experience the challenges of an early-stage startup and iterate their business model based on real-world feedback. Admission to the course is by a team-based application.
This document outlines the course units for a portfolio design course. The course covers topics such as creating a personal brand, analyzing brands, developing a brand story and presentation, participating in design projects, and promoting one's portfolio. It provides examples of design case studies and discusses stakeholders in the design process. Students are instructed to develop their own brand identity, analyze brand principles, and create design projects focused on stakeholders to include in their portfolio. The document emphasizes using one's portfolio to showcase skills and find work in the creative industries.
This document discusses personal branding strategies. It recommends knowing why you do what you do, owning your differences, and finding your people. The author advocates developing a memorable brand statement in 1-2 sentences that conveys your value, audience, and unique selling point. Sample brand statements and a branding checklist are provided. The document stresses that a strong personal brand is built through consistent, quality efforts over time.
The document discusses the importance of presentation skills for career development. It outlines that presentation skills are important for individual success in job interviews and competitions, and business success in launching new ideas and building customer relations. Developing strong presentation skills leads to advantages like increased self-confidence, ability to face challenges, aiding professional development, and minimizing objections from audiences. The document emphasizes that establishing effective communication skills is essential for career and personal success, providing clarity and direction. It provides tips for building communication skills through presentation, such as making speeches entertaining and informative, maintaining eye contact, being concise, and asking for feedback. The author's future plan is to become a CEO of an international organization and presentation skills will be important for career advancement in
1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries.
2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries.
3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.
This document discusses the importance of communicating design decisions to stakeholders. It notes that design can be subjective and intuitive, making it difficult to explain decisions to others. The key message is that communicating the rationale for design work will become more important than the design itself. It provides principles for design communication, including identifying problems, describing solutions, empathizing with users, appealing to business needs, and securing agreement. Overall it argues that explaining design choices is critical and one of the biggest failures is the illusion that communication has already occurred.
RGD Ontario Webinar: Bridging The Client/ Designer RelationshipMLD/Mel Lim Design
This document summarizes a webinar on bridging the client/designer relationship. It discusses asking questions to understand clients, speaking their language, treating client management as a design challenge by listening, processing and solving, sharing and collaborating with clients, and truly caring about clients. Tips provided include making clients feel like part of the team, keeping designs simple, getting to know clients through strategy before design, using varied visual presentations, and empathizing with clients. The webinar encourages convincing clients that solutions are low-risk and work through saving money and being efficient. It concludes by thanking participants and recommending books on business, design and authenticity.
This document outlines an upcoming book on entrepreneurship for engineers. It discusses three parts: 1) How to prepare for entrepreneurship from high school or college by focusing coursework and skills development. 2) How to manage your career by developing expertise in a niche field. 3) How to start your own firm by establishing a niche and deciding on a discipline based on experience. The purpose is to provide inspiration and guidance to engineers on starting their own business.
Skyscraper, Inc. is an innovation firm that uses creative techniques grounded in psychology to help organizations achieve breakthrough innovations. Their three proprietary processes - Groundbreaker, Builder, and Designer - prioritize insights, create breakthrough ideas, and design prototypes respectively to drive the innovation pipeline from strategy to launch. Skyscraper believes their creative and experiential approach unlocks teams' potential to solve problems in new ways and develop winning innovations.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
This document discusses personal branding and provides tips for developing a personal brand. It begins by defining personal branding as marketing oneself to others. It then explains that personal branding is important because businesses and customer service interactions are increasingly personal. The document outlines steps to understand, assess, and improve one's personal brand. It provides tips on using various online and offline tools to communicate one's personal brand message. The goal of personal branding is to become known as an industry expert by getting involved in industry conversations, working with media, teaching, and creating content.
1) Entrepreneurship involves combining natural resources, ideas, and human resources with execution and perseverance to create products and businesses that fit market needs.
2) Unemployment results from an imbalance between job seekers and job creators, which is why entrepreneurship is important to create jobs.
3) The document provides advice for aspiring entrepreneurs including minimizing risk, testing ideas, iterating based on learning, and maintaining motivation through difficult periods.
This document discusses the importance of personal branding, especially for academics. It defines personal branding as managing how one presents themselves to others. LinkedIn is identified as a key tool for personal branding due to its professional focus. The document provides tips for using LinkedIn effectively, including creating a distinctive profile, being visible and active in groups, and maintaining consistency. Different social media are outlined as targeting different demographics. Overall, the document emphasizes authenticity and investing ongoing effort to develop an academic personal brand through platforms like LinkedIn.
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