Southwest Airlines has experienced breakthrough success through its unique marketing approach focused on customer service and low fares. It began in 1971 with a goal of getting customers to their destinations on time at the lowest prices while ensuring a good customer experience. Southwest marketed itself as the "LUV airlines" and featured a bright red heart logo initially. Today it serves 72 cities across 32 states and continues investing in customer service through amenities like free bags and onboard Wi-Fi.

1. Breakthrough Marketing
Presenting by
ABDULLAH AWAIS

3. History
 Southwest Airlines entered the airline industry in 1971 with little money.
 More than 39 years ago, Rollin King and Herb Kelleher got together and
decided to start a different kind of airline. They began with one simple
notion: If you get your passengers to their destinations when they want to
get there, on time, at the lowest possible fares, and make sure they have
a good time doing it, people will fly your airline. And you know what? They
were right.
 Marketing itself as the LUV airlines.

4. What's LUV?
 Southwest has been in LUV with our Customers from the very beginning .
Therefore, it's fitting that we began service to San Antonio and Houston
from Love Field in Dallas on June 18, 1971.
 As our Company and Customers grew, our LUV grew too!
 Then in 1977, our stock was listed on the New York Stock Exchange under
the ticker symbol "LUV.“
 Southwest currently serves 72 cities in 32 states.

5. Services

6. logo
The company featured a bright red Now its logo is :
heart as its first logo.

7. Facilities
Refreshment in the plane Major facility

8.  Served our customers with Love Bites ( peanuts ) & Love Potions( drinks )
during journey .
 After the 16 credits , we provide a free ticket to our customers . This
facility is for everyone.

9. Bags fly free

10. Mission

11. Why Breakthrough
 Southwest Airlines provides the Wi-Fi technology in their planes,
providing internet facility among the passengers of Southwest Airlines.

12. Variety
 Southwest Airlines have a lot of variety of planes such as :

14. Contacts
e-mail: swamedia@wnco.com
or
call: 214-792-4847, option 1
Southwest Airlines
P.O. Box 36611
HDQ - 1PR
Dallas, TX 75235
THANKS