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Editor's Notes
- This presentation was given to a state convention. I had been asked to give a basic overview of AAUW’s online usage and well as a “beginners guide to Social Media” – basically to get the participants to become familiar with the concept. More advance sessions have been planned – of the sort, “now you have this, what/how do you use it?” kind of thing.
- Goals today To get leaders to think in new ways to identify new potential How to get them from prospects to members Show different communication tools – while they may not use personally, the audience they are trying to reach probably will New tools developed by AAUW to help branches – plus our current one, they (branches) are not being abondoned! Interaction with Audience Resources throughout Cutting edge outreach efforts
- AAUW continues efforts to pass the Paycheck Fairness Act in the Senate which now has 34 cosponsors. AAUW is leading and working with coalition partners in the women’s, civil rights, and labor community - developing floor strategy, providing technical assistance to other groups, organizing sign on letters, and ensuring the activation of grassroots around the country. AAUW continues to support coalition efforts on work/life balance legislation, signing on to letters of support and meeting with House and Senate staff to seek cosponsorship. AAUW submitted testimony in June to the United States House Committee on Education and Labor Subcommittee on Workforce Protections in support of the Health Families Act. AAUW supported the nomination of Justice Sonia Sotomayor, who was confirmed in August and is the third woman and first Latina to ever serve on the Supreme Court. Additionally, AAUW live-blogged the four days’ worth of Justice Sotomayor’s confirmation hearings. Leadership Corp/Grass Roots: Seth Chase
- Why invest in this online method? We knew that using Care2 would provide a vehicle to enhance AAUW’s visibility through engaging a new audience. First drive was petition for Pay Check Fairness act 2 nd Healthy Families Act Our original goal, 5,00 names Response: over 15,000 names within 2 weeks! Those names/addresses we received we are then able to use in recruitment/advocacy/donation appeals – and send to our states/branches for follow-up.
- Sharing stories. I put on Facebook – what are yours? Many of our branches are realizing the connection side of Facebook and have started their own local FaceBook page. We try to link to all of them on the AAUW FB site.
- Ask audience to participate and share stories.
- What is social media? More than a name, new tech tools for outreach, it’s about community, it’s about relationships, it’s about reaching beyond physical borders. You are going to hear me describe examples of social media in a few minutes. While you listen, be asking yourself some of these questions: 1. What is the goal I'm trying to achieve by using social media? Raise awareness? Build web traffic? Attract new donors? Raise money for a specific campaign or initiative? Increase membership? 2. Who is my audience? Who are you trying to reach? Are they new members, or your tried and true supporters? Are they already tech savvy, or will they need training to use the tools? What are their interests? How old are they? (Be careful making assumptions about age. Did you know that the fastest growing demographic on Facebook is women who are 55 years old and older ?). 3. What are people already saying about my cause, or organization? Search on Google , Google Blog Search , Technorati , Twitter Search , and Social Mention for your cause, the name of your organization (if you have one), and the URL of your website (if you have one). Search on Facebook too to see if anyone has already created a Facebook Page for your cause or organization. We have! 4. How much time do I have to spend on social media?
- Fastest growing demographic for women using Facebook – women between the ages of 55 – 65. Our every member survey shows most use the internet. AAUW has it’s own page – you can become a fan. Type in AAUW on the Facebook search engine and it’s the second one listed. The original AAUW Facebook page has 1,665 friends – type in American Association of University Women to find that one. Many, many branches have Facebook pages, you too can create them if you haven’t already.
- Direct mail for MAL outreach, still the most viable/most cost-effective way of reaching new audiences in volume. New messages New list management We will be putting up all new copy for states/branches to use – once our web site revised.
- AAUW’s blog went live in February 2008. The name of AAUW’s blog is DIAlog which stands for Discussion, Information, Advocacy Log, so everyone knows our purpose for writing our blogs. How is blog content determined? There is a 30 minute meeting once week where staff representatives across AAUW come and submit content ideas. We have also featured guest bloggers as well. So if you have an idea, please contact us so we can work with you to post a blog. AAUW DIAlog is in its infancy stage, but we are learning and growing by leaps and bounds. In the past, our Public Policy Director attended the DNC and then she attended the RNC and posted messages from the conventions which gives all AAUW supporters a birds eye view into the process of political conventions. How can you participate with AAUW DIAlog? COMMENT! COMMENT! COMMENT! We know AAUW members are not shy, but to date many of you are NOT commenting on what is being posted whether you agree or disagree. Blogs are a forum for discussion and comments on current items in the world and within the organization. This exchange is critical to a blogs success. Comments are reviewed and most are posted immediately, unless the content is inappropriate.
- Twitter.com 140 characters. Between us, our staff have over 5,000 “followers”, people who actually click to follow our tweets (what we say). Not only are we engaging new audiences, we are disseminating information about AAUW and area’s around issues of concern for women and girls. “How can I join” is a nice, tangible result of these tweets. Doesn’t take much. Twitter.com
- Web page of previous presentations on demographics and webinar Events that have impacted various generations “telling moments” Things in common, how are you going to use this? How do the different age groups interact via social media? Do they use FaceBook, Twitter, etc. Are they starting to use their Smartphones for mobile based information??
- AAUW has recently enhanced our online branch locator function. This tool can be used by AAUW members and non-members who may be interested in seeing what branches are in their area. Remember to use this feature as a marketing tool in your state. You can select to search by state or the zip code search. If you select search by state, a list of websites associated with the selected state will display. It is critical you keep AAUW updated with any changes in URLs for your branches. We attempt to do quarterly scans of the country to see about missing or broken links, however, we do not catch everything. If your webmaster would inform us of the changes, we can ensure that potential members can find you. The second option is to search via zip code. Enter your zip code Select your search with a radius of 20, 50, 100, or 200 miles Remember to click on the proper radio button in order to run this program and click go.
- “ Programs in a box” is a relatively new tool. Programs are listed online with the how to’s necessary to conduct these programs in your community. The PIABs are divided into several categories: Branch Community Outreach Branch Tools Campus Outreach International K-12 Outreach Membership Recruitment Public Policy Outreach Special Events This area is regularly updated, so visit often to see the latest offerings. PROGRAMS IN A BOX Campus Action Project Mission-based project grants help faculty, administrators, and students design effective programs that enhance campus offerings, promote leadership, and improve academic and career outcomes. (Posted 9/26/08) Financially Fit for Life A workshop or half-day conference developed by AAUW to help members and other women understand and improve their financial well-being. (Posted 10/29/08) Focus on the Fellows and Grantees Engage AAUW's exceptional resource of fellows and grantees to conduct a meeting, luncheon, forum, or fundraising event. (Posted 10/29/08) Grassroots Advocacy Leadership Training Workshop A one-hour workshop designed to train AAUW members, particularly branch public policy chairs, to be grassroots advocacy leaders in their branches and communities. (Posted 9/26/08) Let's Read Math ™ Spread a joy for mathematics among children and the adults who care for them. Read good children's books with math themes, then do fun math activities related to each book. (Posted 9/26/08) NCCWSL — Support The Conference, Send A Student Leader! This program that explains how individual AAUW members, branches, and states can support the 2009 National Conference for College Women Student Leaders. (Posted 04/07/09) Pay Equity A mission-based programming resource designed to assist AAUW states and branches in their education and advocacy for equal pay for equal work. (Posted 04/10/09) Plaintiff Travel Grant An annual grant that enables a LAF-supported plaintiffs to speak at a branch, state, or regional meeting or convention about their lawsuit, sex discrimination issues in the workplace and higher education. (Posted 7/29/08) Woman-to-Woman Voter Turnout A workshop that covers the components of planning and implementing an effective campaign to turn out women to vote. (Posted 8/7/08)
- What is the Member Showcase? The Member Showcase calendar is an exciting new tool that enables branch and state events to be advertised nationwide. Members & non-members can access the Member Showcase on the AAUW website homepage. The Member Showcase will provide AAUW branches/states with and without websites an additional opportunity to market events that are mission or membership recruitment related. The Member Showcase can be viewed by month, week, or day. For added search capability users are also able to search the calendar by event date, topic (e.g. advocacy, membership, K-12, etc.,) event type (e.g. deadline, training, rally, etc.,) or a specific activity (e.g. monthly meetings, book sales, etc.) How can my branch or state post an item on the Member Showcase calendar? Each branch and state president must appoint a Showcase calendar administrator. This individual must have an e-mail address, good computer skills and have access to all branch event information. Once AAUW is notified of the Member Showcase calendar administrator, a password and instructions will be e-mailed to the Member Showcase calendar administrator. Only this individuals will be able to add or delete items from that branch or state until the president appoints another Member Showcase calendar administrator. An e-mail will sent to all branch/state presidents in September requesting Showcase calendar administrator contact information. If your branch/state has not notified AAUW of your Member Showcase Calendar Administrator, please contact AAUW at AAUWcalendar@aauw.org with your branch/state name, administrator name, and the e-mail address of that individual. AAUW will provide a password and instructions to the Member Showcase calendar administrator so that your branch/state can be represented on the Member Showcase calendar.
- What programs would be interesting to current and new members? Tell them to think about their programming success so when we are asking in a few minutes, they will be ready.
- What are the immediate needs of your community?? Facing unemployment – this is how AAUW responded.
- Your story?
- We are delighted to announce a new partnership with the Chapter Leaders Playground. This initiative will be launched in November. Cynthia D’Amour, MBA is author of The Lazy Leader’s Guide to Outrageous Results and specializes in helping associations get more members involved. The Playground is an online community for volunteer leaders from across organizations. Your membership in AAUW will give you access to more than 40 webinars/year to help you achieve even greater success as a branch leader. Here are some examples of recent webinars: When Tempers Flare! How to Keep Your Members and Meetings Moving Forward How to Recruit a New Member in Five Minutes or Less Turn Your Social Hours into Must Attend Events – in 10 Minutes or Less! (If you can’t make an actual program, no worries. You’ll have access to the archived recording for another 45 days.) We’ll also have a special place on the Playground for AAUW leaders to gather to discuss what you’ve learned and swap ideas about what branches are doing. (Once you sign up, you’ll be added to this space too.) We believe Cynthia and the Playground will be a valuable tool to help you grow your branches and be more successful as leaders. All membership VP’s will be sent an e-mail asking them to sign-up and join the Chapter leaders playground for an informative and fun way to learn new leadership skills.
- AAUW’s mission is a testament to AAUW’s commitment to education. Now, more than ever AAUW must renew its partnerships with colleges and universities across the nation. These partnerships enable AAUW to continue to break through educational and economic barriers so that all women have a fair chance. Can colleges/universities join AAUW? Yes, all accredited two- and four-year institutions can join AAUW as college/university partner members. Why should a college/university join the AAUW community? AAUW provides: Funding for their female students: More thanr $3 million in fellowships and grants for graduate students, Access to a database of more than $1 million in undergraduate scholarships, Community Action Grants ranging from $2,000 - $10,000 for innovative programs on issues related to women and girls. Grants for students and faculty to participate in Campus Action Projects and Campus Outreach Programs. Campaign College trainings for women students to run for campus elective office. A voice in Washington: AAUW is a respected and powerful partner and advocate for issues such as Title IX, pay equity, grant opportunities, and higher education appropriations. Research on issues impacting women AAUW conducts groundbreaking research that draws national attention to issues of gender equity in education and the workplace; influences policy-makers as well as educators, parents, and students; and, most importantly, serves as a catalyst for action. Recent reports address topics such as the pay gap between men and women; a status report on comparability of female/male academic achievement, and this year’s research focus includes: the first study of what works to attract and keep females in STEM study/fields, f older women at work, sexual harassment on college campuses, , sexual victimization of females in first jobs and Title IX Compliance in high school athletics. How can branches/states get involved? Branches can work with their local colleges/ universities to bring AAUW programs such as LAF Campus Outreach, Campus Action projects, $tart $mart salary negotiation trainings and Campaign College to their campuses. Participate in campus activities such as forums and mentoring programs. Invite faculty, graduate students, and the administration to branch events to introduce AAUW to individuals on campus to open discussions for partnerships.
- Can students join the AAUW community? YES, there are two ways for a student to be affiliated with AAUW. 1. Student affiliates are undergraduates in two- or four-year regionally accredited educational institutions that pay national dues of $17 a year, of which, $16 is tax deductible. They have access to all AAUW information, online or in print. 2. E-student affiliates are undergraduates that attend an AAUW college/university that is a partner member of AAUW, are eligible for FREE E-Student Affiliate status. E-student affiliates do not receive any information in print. Why should a student join the AAUW community? Program opportunities- Branches use AAUW programs, such as LAF Campus Outreach Program and Campus Action Projects, to partner with campus-based student groups that receive AAUW grant support for their participation.. AAUW also has programs that prepare students to negotiate for first jobs with $tart $mart skills trainings and to run for student government with Campaign College training. Leadership opportunities and training- Student can join or start a student satellite group on campus, or join AAUW or their states’ Student Advisory Council. These activities always enhance any student’s resume. They can attend AAUW’s annual National Conference for College Women Student Leaders, which provides unparalleled leadership training. Funding opportunities- Students can apply for over $3 million annually in graduate fellowships and grants , as well as more than $1 million annually in local undergraduate scholarships . Funding opportunities are also provided through scholarships to the National Conference for College Women Student Leaders. Great discounts - with Barnes & Noble .com(including textbook discounts) and The Princeton Review , which offers a 15 percent discount to AAUW members and their families, compared with the usual 10 percent for other institutions or alumni groups! Access to AAUW’s award winning Outlook magazine, our monthly e-newsletter; Mission & Action ; and Washington Update that provides insider’s view of the legislative process, the latest policy news, resources for advocates and programming ideas. Access to the resources behind the AAUW research re ports, suc h as state-by-st at e data on the pay gap between male and female full-time w orkers and the AAUW free fair pay compensation tool that AAUW developed with Job Search Intelligence to analyze personal salary targets or compare job markets. How can branches/states get involved? Beginning September 2009, branches/states will be able to recruit e-student affiliates using the MSD. State and branch college/university relations officer, membership vice presidents, and presidents will all have access to perform this task. Visit the Member Center/membership resources and/or Programs in A Box (PIAB) on the AAUW website for details.
- In partnership with the company, Fusion, AAUW created an online virutal community, “The AAUW Experience”. Unlike the more sophisticated SecondLife community and yet much more engaging that the text heavy website, this community allows individuals - with only simple clicks of the button - to find about AAUW. Each building represents an area of importance to AAUW (such as a Town Hall, College, Community Center, Library, etc). Upon entering each building the user is provided with “hot button” options to see videos, click audio recordings or to view specific areas of interest. Our goal with this – to reach the heart strings, to answer the “why our mission is still so important today”. A link to The AAUW Experience is located on the home page of our web site (www.aauw.org). Consider it the online “elevator speech.”
- A quick look at the inside of the Community Center.
- A hot spot in our College – a choice between 4 students giving video testimonials of their experience with AAUW’s student leaders conference.
- Outside of our Town Hall, a rally on an issue of importance to AAUW and women and girls. Space for our docent to explain building is in the front (not yet completed at the time of this slide). The user can either hear an intro by a docent per each building or read a script. P.S. all of our buildings are wheelchair accessible.
- Fasted growing demographic in SecondLife – women. Higher degrees, six figure salaries, more science oriented. Also, many colleges and universitys are discovering exciting uses for this virtual world – being able to provide education on a global basis being one of them! Our goal, to have a virtual branch in SL, to host and hold events and to promote our college/university partners. Visibility in this “cutting edge” world has proven to have enhanced AAUW’s visibility and we are recruiting new members as well as getting the word out about our issues of concern to an entirely new audience.
- Living room: with our mission and links to numerous pages on our web site.
- Research: all reports are linked to our web pages and each picture represents our history.
- Computer RSS feeds Who knows what an RSS feed is? RSS stands for Really Simple Syndication and an RSS feed is any easy way to stay informed about AAUW. Web publishers use RSS to share web content via the Internet through “feeds” which contain the latest updates to their sites. RSS makes it possible for you to keep up with new content on your favorite websites by pulling the information to you. You can register for an RSS feed, which will send the blog to you instead of you going to look for it each time there is a new post or comment. You’ll also see links to the @AAUW twitter and to our blog – amazing access in the virtual SL world.
- Public Policy: Stand on the soap box and say your point of view! Each name on our Public Policy wall links to one of our issues.
- Any further questions?? Thank you