1. Takes on a friendly
Anthropomorphic quality
rear view
Aaron Rourke Designer

2. Logo wrap
For those who don’t get the
lemon twist reference.
Aaron Rourke Designer

3. Inspiration
illy cups, double helix,
spiral staircases,
lemon twists
Aaron Rourke Designer

4. Solid gloss color
could be made from
Thermoformed plastic
Clean, simple, happy
Aaron Rourke Designer

5. Lemon peel
Textured
Powder coated MDF
Aaron Rourke Designer

6. Aaron Rourke Designer

7. Design allows a near 360
view of product line.
Visually striking
Would work in store or
trade show.
Aaron Rourke Designer

8. Bright and friendly
Would attract people new to illy
without
diluting the brand
Visually striking
Aaron Rourke Designer

9. Premium illy product display
Aaron Rourke Designer

10. Aaron Rourke Designer

11. The illy can is an icon for the
brand.
illy issues designer editions.
Aaron Rourke Designer

12. illy retail sampling display. Retail staff
asked for trash bin and inventory storage.
Aaron Rourke Designer