The document provides an overview of Aardvark Tattoo Company, including its founding, business model, challenges, and operations. Aardvark was cofounded in 2010 by two tattoo artists and a piercer/manager. It is a custom tattoo shop focused on cleanliness and professionalism. The cofounders split responsibilities such as graphic design, construction, and supply shopping in starting the business. Challenges included finding a space to rent and obtaining financing due to stigma around tattoo shops. The business process involves consultations, design approval, tattoo sessions that may span multiple sittings, and completing the finished tattoo.