This document summarizes survey results about readers of Art & Antiques magazine. It finds that over 300,000 readers collect paintings, with 36.3% collecting contemporary paintings and 30.2% collecting impressionist works. Many readers have valuable art collections, with over 150,000 having collections worth $130,000-$1 million. Nearly half of readers purchase art at least 4 times per year, mostly from galleries or art fairs. The magazine provides in-depth coverage of paintings and other visual arts topics.

1. PaintingsPaintings
The world’s most widely read art collectors’ magazine.
art antiquesart antiques

2. 308,411 readers collect paintings.
CollectionsCollections
74.8% collect paintings
74.3% collect antiques and antique furniture
54.2% collect porcelain and cermaics
46.0% collect glass
35.8% collect rugs and carpets
34.8% collect sculpture
33.5% collect silver and metalwork
2004 Ardisson & Associates Subscriber Study
art antiquesart antiques

3. 308,412 readers collect paintings.
Paintings CollectionsPaintings Collections
36.3% collect contemporary paintings
30.2% collect impressionist paintings
24.7% collect 19th century paintings
17.3% collect modern art
12.3% collect Asian paintings
17.3% collect Western U.S.paintings
2004 Ardisson & Associates Subscriber Study
art antiquesart antiques

4. 151,732 readers have collections valued from $130,000-$1 million.
ExpendituresExpenditures
51.3% have spent from $1,000 to over $100,000
for original paintings,drawings,etchings,
lithographs and prints over the last 12 months
69.4% have an art collection valued from
$30,000 to over $1 million
36.8% have an art collection valued from
$130,000 to over $1 million
2004 Ardisson & Associates Subscriber Study
art antiquesart antiques

5. 204,508 readers purchased art from a gallery last year.
Art Purchases
49.6% purchased art from an art gallery
or dealer during the last 12 months
41.2% purchased art from an art fair
during the last 12 months
22.4% purchased art online from an art
gallery during the last 12 months
45.6% add to their collections at least
four times throughout the year
2004 Ardisson & Associates Subscriber Study
Art Purchases
art antiquesart antiques

6. 334,387 readers visit galleries.
ActivitiesActivities
81.1% visit art galleries
64.0% attend art shows and auctions
2004 Ardisson & Associates Subscriber Study
Some of Art & Antiques’
Advertisers
Aldrich Contemporary
Art Museum
Alius Fine Arts
Andreas Studio
Axelle Fine Arts
Louis Aranow Gallery
Arcadia Gallery
George Billis Gallery
CFM Gallery
D’Adamo/Woltz Gallery
Eleanor Ettinger Gallery
Forum Gallery
Gallerie Moderne
Galleries Strenberg
JG Contemporary
June Kelly
Legacy Gallery
Lowe Gallery
Martin-Lawrence Galleries
Nedra Matteucci Galleries
Millenia Gallery
Joan Mirviss Ltd.
DC Moore Gallery
Morris & Whiteside
Principle Gallery
Thomas R.Riley Galleries
Andrea Smith Galleries
Throckmorton Fine Art
Tirage
Scott White Contemporary
Walter Wickiser Gallery
and many others.
Some of Art & Antiques’
Advertisers
art antiquesart antiques

7. Paintings: major editorial coverage throughout the year.
EditorialEditorial
January 2006
• Today’s Masters: portraitist Alex Katz
February 2006
• Surrealism: where is it now?
• The ARTscottsdale show preview
• Contemporary portraiture
• Then & Now: Pet portraits
March 2006
• Top 100 Collectors
April 2006
• the collection of Nelson Shanks
• a top Newport estate and its treasures
May 2006
• 19th- and early 20th-century Victorian landscape
paintings
June 2006
• The circle of artists influenced by Jean Helion
• Old master paintings - what’s still available
• Contemporary Indian paintings
• Today’s masters: realist painter Janet Fish
Summer 2006
• Living legends
• Artists and their mentors
• The new breed of collector
• Then & Now: Maritime art
• Value Spotlight: Early California plein-air
• Special Ad Section: Art of the West
September 2006
• California Modernism
• Guide to fall fairs and markets
October 2006
• The resurgence of classical realism
• The exploding art market
November 2006
• Top Treasures
subject to change
art antiquesart antiques

8. Still the world’s most widely read and subscribed-to fine art collector’s magazine.
...and read by more affluent collectors than any other art publication.
$650,000
$600,000
$550,000
$500,000
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
0
$628,000
$258,000
ARTnews Art in
America
American Art Review
and Artforum
subscriber income
info not available
Magazine
Antiques
Southwest
Art
2004 Ardisson & Associates
Subscriber Study
Art +
Auction
$238,900
$202,800
$156,970
$143,020
Average
Household
Income
1998 Beta Research
Subscriber Study
Simmons
Subscriber Study
2002 Mark Clements
Subscriber Study
Simmons Market
Research Bureau
2000 Readex
Survey
AffluenceAffluence
art antiquesart antiques
130,000
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
128,447
84,503
ARTnews
74,341
Art in
America
72,743
American
Art Review*
61,754
Magazine
Antiques
60,516
Southwest
Art
7,364
Art +
Auction*
source: June 2005 ABC Statements
Total Audited
ABC Paid
Circulation
CirculationCirculation
36,407
Artforum*
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www.ArtandAntiques.net