1. LESSONS LEARNT
from the past 11 years
T-­‐111.4360
Design
of
WWW
Services
Jari
Jaanto

2.
Jaffa

3. Jari Jaanto
Work:
• IRC-­‐Galleria
2000-­‐
• Somia
2011-­‐
• Sulake
2007-­‐2011
• Dynamoid
2003-­‐2007
• IAB
Finland
2008-­‐
• AlternaKve
Party
2008-­‐2011
• Relevant
2006-­‐2007
• Cardinal
Systems
2000-­‐2004
Study:
• Aalto
SCI
2011-­‐
• Aalto
ECON
2010-­‐
• CS.Helsinki.fi,
1997-­‐2011

4.
IRC-­‐Galleria

5. IRC-Galleria

6. IRC-Galleria

7. IRC-Galleria

8.
History

9. IRC-Galleria

10. IRC 2000

14.
Sulake Dynamoid | Strictly confidential – legally protected and privileged information

15. IRC-Galleria

16. IRC-Galleria today
Service Users
Weekly
Unique
browsers
(TNS)
200
000
–
250
000
50%
female
–
50%
male
Registered
users
450
000
70%
of
users
are
15-­‐24
year
olds
Reach
of
finnish
15-­‐24
y
50%
1)
60%
of
users
are
over
18
year
olds
Weekly
visits
(15-­‐20v.)
8,7
Average
age
of
monthly
visitors
is
Sessions
Length
(TNS)
18
min.
20
years
Content (2011)
3
400
000
blog
entries,
3
500
000
pictures
and
91
000
000
messages.
Polls
were
answered
8
800
000
Zmes.
46
000
000
Hearts
(equivalent
of
like)
were
given,
which
equals
5
200
every
hour.
1) TNS Metrix kuukausikävijät ka. 9-12/2011 * 70% 15-24v kävijäprofiili * 72% TNS muuntokerroin

17.
Lessons
learnt

19. The 80/20 rule
…are
used
by
20%
80%
of
your
Features…
users

21. Lessons learnt:
Keep
the
first
iteraZon
simple!
Test
your
ideas
with
real
people

23. Lesson learnt:
Do
the
first
version
in
a
really
small
team

24. Design
Do
not
design
for
the
present,
always
design
for
the
future!
Be
prepared
for:
-­‐ It
takes
½
years
from
the
idea
to
go
to
producZon
-­‐ It
takes
½
years
to
gain
an
userbase
to
use
it

25. Lesson learnt:
Find
a
company
It
is
the
best
way
And
running
your
own
startup
is
fun!
:)

26. What makes a good website?
• The
persons
/
company
behind
the
site
can
be
found
• All
the
texts
are
in
the
same
language
• The
user
interface
is
unified
• Does
not
ask
for
credit
card
• Explains
what
the
site
is
about
on
the
front
page

28. Lesson learnt:
IniZal
implementaZon
is
just
the
start
Maintenance
phase
is
when
the
magic
happens!

29. IRC 2000

30. Lesson learnt:
Get
a
seed
group
Add
easy
funcZonality
for
the
seed
group
to
promote
your
site
to
their
friends

31. Lesson learnt:

32. Lesson learnt:
MarkeZng
is
not
magic
Make
your
product
so
good
and
simple
your
users
will
love
it!

35. IRC-Galleria

36. Lesson learnt:
Adding
features
does
not
add
quality!
Lehng
the
user
to
do
what
he
wants
to
do
as
simple
as
possible
does.

37. Lesson learnt:
Hiring
people
will
make
more
problems
NEVER
FORGET
THE
PRODUCT

38. Lesson learnt:
There
are
only
24
hours
in
a
day
Get
a
team
with
different
kind
of
specialiZes!

39. Lesson learnt:

40. Lesson learnt:
Don’t
do
everything
by
yourself
–
You
have
the
greatest
workforce
ever:
The
users!

43. Lesson learnt:
Adding
more
people
to
the
team
on
a
project
that
is
late
will
make
it
be
more
late!
⇒ Drop
features
instead
or
drop
the
project

44. Adding features
?
Service
Feature

45. Lesson learnt:
Does
the
feature
belong
to
this
project?
Or
could
it
work
as
a
standalone?

46. Weekly
users

47. Lesson learnt:
Know
your
metrics
And
be
metrics
guided,
not
metrics
driven!

48. Lesson learnt:
Key
performance
indicators:
-­‐ Daily
users
-­‐ Feature
usage
-­‐ User
profile
(age,
sex,
locaZon)
-­‐ Daily
income
-­‐ Content
added
-­‐ New
users
and
profile
-­‐ Leaving
users
and
profile

50. Lesson learnt:
Failures?
The
best
teachers
you
could
ever
have!
NEVER
GIVE
UP!

51. Lesson learnt:
Decline
makes
you
feel
all
is
lost
But
it
isn’t,
move
on!

52. Lesson learnt:
Re-­‐invent
the
product
Find
a
new
source
…or
create
something
different!

53. Lesson learnt:
Conclusion

54. Lesson learnt:
QuesZons?

55. Kiitos!
Jari
Jaanto,
Somia
Dynamoid
Erooajankatu
11
B
10,
4.krs
00130
Helsinki
Email:
jari.jaanto@somia.fi
Phone:
+358
40
763
8288
IRC:
jaffa
Twioer:
jahva
Facebook:
jarijaanto
hUp://www.somia.fi/
hUp://irc-­‐galleria.net/