Kathy Sullivan Profile

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Kathy Sullivan Profile

  1. 1. Kathy SullivanPoints of Interest February 2011
  2. 2. Healthcare Agency Experience  Ogilvy CommonHealth Medical Media  Formerly known as Conectics, a Part of CommonHealth  4 Years Director of Integrated Media Strategy  1 Year as Contractor  Torre Lazur McCann  Media Director  10 Years  Responsibilities Included all office locations:  Torre Lazur McCann- NJ  Echo Torre Lazur- NJ  McCann Healthcare-Chicago  The BioGenesis Group- San Diego
  3. 3. Additional Agency Experience  Falcone & Associates  Senior Media Planner/Director  Medical/Surgical Brands  5 Years  Block Advertising  Media Planner/Buyer  B2B Brands  2 Years
  4. 4. Consultant Services  Sullivan Media Services, LLC  Media Planning and Buying Services for Cytogen  Included 3 Oncology Brands  Soltamox  ProstaScint  Quadramet  1 Year
  5. 5. Fundraising  Poster Impressions, LLC  Placed Based Media Program  Fundraising program at Okemo Mountain, VT to benefit Okemo Mountain School students  Raised $16K via local media sponsorships
  6. 6. Launch Experience  Abelcet  Kaletra  Abreva  Listerine Total Care  Aciphex  Lunesta  Amaryl  Monurol  Aredia  Mucinex  Astelin  Pegasys  Copegus  Retevase  Denavir  Rilutek  Family Practice  Soltamax Management Journal  Tagamet HB  Invega Sustenna  Viracept  Xopenex
  7. 7. Healthcare Experience Therapeutic Category Experience 11% 4% 3% 4% 3% 5% 7% 5% 5% 5% 11% 4% 3% 14% 11% Allergy/ Otolaryngology Cardiology Dental Diabetes Emergency Medicine Gastroenterology Infectious Disease Neurology Ob/Gyn Oncology Surgery Pediatrics Primary Care Psychiatry Orthopedics Pulmonology Rheumatology Urology Wound Management
  8. 8. Medical Device and Diagnostics  Telectronics Pacemakers  EES Realize Band  Becton Dickinson Blood  EES Energy Products Glucose Monitors  Ethicon Women’s  Roche Diagnostic Lab Health Pelvic Health Instruments and Drug Assays Surgical Products  Medical Laboratory  Ethicon Hernia Mesh Automation Hematology and Sutures Instruments  J & J Wound  Fischer Imaging Stereotactic Management Products Biopsy  Valleylab MIS Products
  9. 9. OTC Brands Abreva Citrucel Colgate Toothpaste  Total  Sensitive Pro Relief Glucerna Listerine Total Care Mucinex Triaminic Fever Reducer Tagamet HB Theraflu
  10. 10. Sample of Media Channel Partners  Advanstar Communications  Alert Marketing  Brandofino Communications  The Doctor’s Channel  Epocrates  Elsevier  Gander O.R. Media  MPR  Pharmaceutical Media, Inc.  Physicians Weekly  Quadrant Healthcom  Slack Inc./Mindworks  UBM Medica
  11. 11. Various Association Partners  AAFP  ADA  AAO  IDSA  ACP  AGA  ACS  ANA  ASCO  AORN  ASH  AUA  ASLD  Hernia Society  ASPS  SAGES  AACC  ASM
  12. 12. Sample Campaign Site Partners  http://www.pediatricsupersite.com/  http://aapnews.aappublications.org/  http://www.medscape.com/infosite/triaminic/  www.empr.com  http://archpedi.ama-assn.org/
  13. 13. Clients Served

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