This document outlines Stevie G's 20-year marketing plan to establish himself as a tutor and coach. It describes his background and strengths in technical skills, leadership, and communication. The plan defines his business as a tutor who offers individually designed courses and helps students achieve their goals. It analyzes the market opportunity and identifies his niche as a goal-driven tutor. The plan then outlines the steps to build his brand through an integrated marketing strategy utilizing multiple channels over 20 years to establish a legacy and continuously adapt to growth opportunities.

1. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G
TECHNICALLY EXCELLENT LEARNING
BRINGING YOUR FUTURE TO LIFE
20 YEAR MARKETING PLAN
Stevie G
2023

2. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
MY Z: ULTIMATE OUTCOME FOR
EACH OF MY PRODUCT ROLES
Picture of Z
For Role 1
Picture of Z
For Role 3
Picture of Z
For Role 6
Picture of Z
For Role 4

3. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
EXTRACTING TALENTS AND PURSUING
EXCELLENCE IN EVERY ASPECT OF LIFE
A. Daily Exercises
• Listen and observe
• Plan and strategise
• Multi-level outcomes
• Implement the best
B. End in Mind
Stevie G – teacher, coach, leader

4. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
I ALIGN DAILY…
VISION/ MISSION
My purpose is to help others in my daily life to
become the best that they can be. With my
extensive technical and leadership background I
have empathy and understanding for others and
can use my skills to improve the quality of their
lives.

5. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
WINNING MEANS PERFORMING 7
ROLES EACH DAY
1. Fantastic Father seeing my kids
succeed.
2. Fantastic husband with my wife
forever.
3. Multi-skilled Engineer.
4. Talented teacher.
5. Handyman fixer of all things.
6. Capable leader.
7. Passionate cook and baker.

6. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 1 OF 7:
FANTASTIC FATHER

7. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 2 OF 7:
FANTASTIC HUSBAND

8. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 3 OF 7:
MULTI-SKILLED ENGINEER

9. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 4 OF 7:
TALENTED TEACHER

10. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 5 OF 7:
HANDYMAN

11. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 6 OF 7:
CAPABLE LEADER

12. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
ROLE 7 OF 7:
PASSIONATE COOK AND BAKER

13. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G – YOUR FIRST CHOICE
TUTOR
Empathy
Passion
Individually designed
courses
Personal Improvement
ACHIEVE YOUR GOALS

14. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G
MARKETING PLAN FOR LIFE
1. Define Business-
• I am Stevie G., your first choice tutor and coach.
2. Assess Market- Capitalize on Strength
• My technical, professional, leadership and communication
skills
3. ID PTM- Discovering Real Me
• I am a fantastic father, husband, engineer, teacher,
handyman, leader, chef.
4. Launch Strategy- Find Niche & Risk
• Goal driven tutor for students who know their future
• (risk: students may be geographically remote)

15. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G
MARKETING PLAN FOR LIFE
5. Weather PLC (Product) Life Cycle -
 Continually adapt to new circumstances and customer
needs
6. Balance Mix- Build My Brand
 Integrated multi channel marketing from local to online
and via social media, podcasts and word of mouth
7. Expand Reach (Place) - Create My Legacy
 Stevie G online podcast and multi-language blog post
8. Campaign Ad (Promo)- Reawaken Creativity
 Storyselling through the medium of technology
enhancements – utilizing basic principles to target
individual needs

16. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G
MARKETING PLAN FOR LIFE
9. Plan Distribution (Place)- Share Time & Energy
 Mix live training with hyperlinked and QR coded blog
posts and online video stories
10. Achieve Sales- Reach Goals
 Weekly, monthly, annually and 5 year targets
projected out to 20 years
11. Analyze P & L- Keep Score
 Management accounting to monitor incomings,
outgoings, capital expenditure and profits
12. Seek Opportunities- Make Dreams Real
 Continuously improve, grow skills, multiply
connections

17. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
THE ULTIMATE 20 YEAR PLAN
Here and Now
56 yrs old
Husband
Kids
teacher
Environmentalist
Working to grow
Working to live
End in Mind
Healthy 76 years old
Happily retired
Grandfather
Business professional
Speaker & Author
Developing talent
Harvesting the wealth

18. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
THE DAILY PATH TO SUCCESS
STARTS WITH ME AND ENDS WITH
THOSE I HELP
I live to help others. My idea of success is to see
learning take place in the minds of others and
for them to share that success with those they
know.
I am blessed with a wide range of talents and I use
those to help others grow and be successful.
Seeing others win is a win also for me.

19. https://www.youtube.com/channel/UCmJLVXHsyK0dqOFGnZ7O54A
STEVIE G
TECHNICALLY EXCELLENT LEARNING
BRINGING YOUR FUTURE TO LIFE
20 YEAR MARKETING PLAN
Stevie G
2023