1. Amazing World
Of Digital PUB
Presentation
GJ Atwood-Waller
GWU, Master of Publishing, Cohort 12
November 2016

2. Project Mission
Amazing World of Publishing
provides opportunities in publishing
in a fresh, new approach
A textbook for 21st Century
opportunities for students.
Uniquely covering updates in publishing.

3. 21st Century Publications, Inc
GJ Atwood-Waller
Visionary Leader
Administrator
Sigma Champion
Bullseye Designs
Images & Designs
JAW Marketing
Marketing Strategy
Mission

4. Competitive
Analysis
1. Woll, Publishing for Profit
2. Jensen, Digital Choices
3. Thompson, Merchants of
Culture

5. Features
● 21st Century Publishing Perspective
● Publishing Landscape and Impacts
● Creative Functionality in Publishing
● Workflows & Dashboards
● Reflowable, Agile & Adaptable
Formats
● Integrating Technologies as Tools
● Marketing and Opportunities
● New Career Pathways

6. Pricing

7. Marketing
Plan
Budget
$25,000
Web (9 months) $ 750
DBW Exhibit Plus Pkg $7,500
Vehicle Magnets (10v) $ 500
eBook Marketing 10% $6,500
Paper Marketing 10% $9,737
TOTAL Marketing$ $24,987

8. Recommendation
For Publication
State-of-Art Publication
Adaptive to new markets
Fresh Apporach
Recommendation: PUBLISH
Amazing World of
Digital Publishing
Publication Date: March 2017
Revenue Forecast: $250 K