The candidate learned the following from audience feedback on their music video, magazine advert, and digipak: - Most of the audience preferred a music video shot in a variety of locations rather than the same location. They felt the black and white style was effective but some color may have improved certain parts of the video. - Feedback on the magazine advert and digipak was mostly positive, though some felt the video and packaging could be improved in aspects like lighting, close-ups, and screen dimensions. - Ratings of the video, advert and digipak ranged from 5-10 on a scale of 1-10, with the highest ratings for the magazine advert and most room for improvement felt for

1. What have you learned
from your audience
feedback?
Name: Sophie Dainty
Candidate Number: 5054
Centre Number: 28278

3. Initial audience research- What age
bracket are you in?

4. Initial audience research- Do you prefer a
music video shot in the same location or a
variety of locations?

5. Would you be willing to buy Did you like our music video
our CD? idea?
20
20
15
15
10
10
5
0 5
Yes No 0
Yes No
On a scale of 1-10 how would
you rate our digipak? On a scale of 1-10 how would
you rate our magazine advert
6
5 12
4 10
8
3
6
2 4
1 2
0 0
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

6. Would you be willing to buy our CD?
20
18
16
14
12
10
8
6
4
2
0
Yes No

7. Did you like our music video idea?
18
16
14
12
10
8
6
4
2
0
Yes No

9. Feedback from Facebook
Positive: ‘I like how its black and
white, I think thats quite effective’
Negative: ‘the only think I can really find
for improvement is that the video doesn’t
fit the whole screen widthways’

10. Feedback from Facebook
Positive: ‘I like the walking on the stones
bit, looks good’
Negative: ‘screen looks thin like
everything is elongated’

11. Feedback from Facebook
Positive: ‘good singing, good that its in
black and white and well put together’
Negative: ‘close ups and lighting?’

12. Feedback from Facebook
Positive: ‘all the words and lyrics match
:D liked the getting rid of exes stuff cause
everyone does that’
Negative: ‘all in black and white was a
bit much, though maybe needed colour
for the bits Elena’s singing?’

13. On a scale of 1-10 how would you rate our music video
12
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10

14. On a scale of 1-10 how would you rate our magazine advert
12
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10

16. On a scale of 1-10 how would you rate our digipak?
6
5
4
3
2
1
0
1 2 3 4 5 6 7 8 9 10

18. Feedback from my audience