1. The document discusses how a student's media coursework for advertising deodorant both uses and challenges conventions from real advertising products like Lynx and Axe deodorant ads. 2. One way it uses conventions is by showing a scenario where a boy uses the deodorant and then a girl finds him attractive, similar to Lynx ads. However, it exaggerates the effects by showing the deodorant making the boy appear frozen in winter. 3. The coursework challenges conventions by targeting both male and female audiences rather than just men, and showing different deodorant types and effects beyond just attraction like Lynx and Axe focus on. It also has the person apply the deodorant

1. 1.In what ways does your media
product use, develop or challenge
forms and conventions of real media
products

2. My media A2 coursework uses and challenges lots of conventions from real media
products of the same type. My A2 coursework is a series of adverts promoting
deodorant which I can compares to real media product conventions from Lynx
and Axe. To begin with in my media product, the first advert is a boy walking
through a room full of people. He passes a girl sitting down to which she then
pulls her face and shows the audience the boy smells by waving her hand in front
of her nose, The boy sees this and picks up his deodorant and sprays it on himself
in the shape of an X, he then proceeds to walk back past the girl but this time she
stops him and begins to hug and stroke him. This idea/convention was used as it
has been used many times by the real media product of lynx symbolizing that this
deodorant will eventually get you girls because it smells that good. This is also the
same with the axe adverts.
http://www.youtube.
com/watch?v=x89xA
XHd2l8

3. This is from our coursework showing the effects of experience attract
which allows the man to get with the girl by spraying the deodorant
the same convention use in the lynx adverts

4. However we developed this convention further by applying the idea of
exaggerating the properties of the deodorant to different things e.g. one of
the adverts I created is of a deodorant with cooling properties I developed
the convention used by Lynx and Axe and applied it to this by making it so
that when the deodorant was sprayed it made the person appear frozen
outside on a winters day, exaggerating the actual properties of the
deodorant. we have moved away from the conventions of axe and lynx by
not solely putting my target audience down as men I have kept the
deodorant brand open to men and women by advertising deodorant
appropriate to men such as the “attraction” deodorant and deodorant
appropriate to women such as fresh smelling 24 hour protection from
media conventions such as Dove adverts where it shows women respond
more to scented deodorants rather than plain ones.This challenges the
generic convention of axe and lynx we have challenged this convention
because there is no need to limit your target audience to only men as if you
target both genders you product is more likely to succeed as an overall
deodorant brand.

5. This is the advert to which we decided to take further as here you see the
man spraying the deodorant and it starts to change his style e.g. hair and
clothes this is exaggerating the properties of the deodorant which is the
changing smell
http://www.youtube.com/watch?v=FMIeqH988Kg

6. This is from our coursework, this follows the convention of exaggerating the
effects of the deodorant e.g. cooling effect so when the man sprays the
deodorant its so cold he end up outside freezing cold.

7. we have also use another convention through the way the deodorant is applied in a
certain movement or fashion to emphasise the brand name e.g. an X shape for the
brand experience such as Dove or yet again lynx this also shows off the effect of the
deodorant and how good it is.
The way he applies the deodorant relates back to the overall brand of lynx and
exaggerates what the deodorant does

8. This is from our course work, this shows the convention we followed
by using the way the deodorant is applied in the shape if an X to
relate back to the overall brand name of Experience

9. If I were to do this again
If I were to do this again I would have used better filming techniques to give
a more dramatic effect to my adverts. I would have also re-filmed some
shots as they were at times a little shaky.
I would also choose actor better suited to play the part of the men in the
adverts as the actors I use sometimes were unable to preform in the way I
wanted them to so the advert would stand out and work well.
If I was to do this again I would have also chosen more deodorant scents as
only having 3 didn’t portray the overall brand of experience to be very
good, I would also spend a longer time editing the adverts to give them a
higher quality finish.