This document presents a new data-hiding method called Adaptive Pixel Pair Matching (APPM) that enhances image quality and embedding capacity through innovative use of pixel pairs. The proposed method demonstrates lower distortion and greater payload compared to existing techniques like Optimal Pixel Adjustment Process (OPAP) and Diamond Encoding (DE), making it more efficient for secure communication. Experimental results show that APPM achieves a significant reduction in mean square error while increasing the maximum payload support for embedded data.