Antara Design Studios (ADS) helps businesses define their brand image and communicate their message to customers. ADS works with clients to create branding, unified messaging, and marketing strategies. It aims to launch brands and services systematically by exploring all avenues to make clients successful. The company was founded in 2012 in Bangalore by Antara Pal Chowdhury to provide an integrated platform for businesses to conceptualize, develop, and communicate their marketing and branding.
This guide provides small business owners with a jargon-free introduction to understanding social media and digital marketing strategies by explaining key concepts like setting goals and objectives, developing an online presence and voice, engaging customers through social tools and content, and measuring results. The document also warns of common mistakes like having the wrong tone of voice online and not measuring activities, and emphasizes listening to customers and creating value through digital engagement.
Fast & Lightweight Usability Testing Experiment (FLUTE)Wayne Pau
This document discusses how anyone can conduct simple usability testing for applications in an easy and inexpensive manner. It recommends recruiting a user to test the application while being video recorded on a couch using a borrowed camera and room. Only $45 would need to be spent on snacks and incentives. The results of the testing could provide opportunities to improve the application based on direct user feedback. Regular testing, even after small changes, is suggested as a way to develop a more user-centered approach to application design.
Designing Mobile Apps with Empathy - Why to create more accessible Mobile AppsWayne Pau
Designing w/ Empathy
- Why to create more accessible Mobile Apps (Star War Lego style!)
March 27 @ Conestoga College (Doon Campus)
AODA + Accessibility Seminar
Wayne Pau presented a checklist for creating usable mobile apps. The checklist includes 7 principles: 1) invisible vs. visible, 2) arbitrary vs. convention, 3) inconsistent vs. consistent, 4) unintelligible vs. informative, 5) impolite vs. courteous, 6) dangerous vs. safe, and 7) complexity vs. simplicity. For each principle, Pau provides examples and guidelines to help designers follow conventions, provide clear and helpful information to users, and create intuitive, simple experiences. The overall goal is to develop apps that are safe, consistent, and easy to use.
Usability Testing: Targeting Mobile DevicesWayne Pau
The document provides an introduction to user testing. It discusses recruiting 3 participants per testing session and having them complete 3 tasks to test a website. The document outlines the basic structure of a testing session, including welcoming participants, asking background questions, familiarizing them with the site, having them complete tasks while thinking aloud, and probing them afterwards for additional feedback. The goal is to identify usability issues and areas for improvement through observing users interact with a site naturally and without assistance.
La cueva de Hang Son Doong en Vietnam, descubierta en 2009, es considerada la cueva más grande del mundo. Mide más de 6 km de longitud, con salas de hasta 200 metros de alto y 150 metros de ancho. A pesar de su tamaño descomunal, la cueva nunca había sido explorada antes debido a su entrada pequeña y a un río subterráneo peligroso. Exploraciones recientes han revelado ecosistemas únicos creados bajo el hundimiento del techo de roca de la cueva.
El documento presenta los principios y código de conducta que deben seguir los templarios. Estos incluyen servir a Dios y la orden con humildad, honradez y caballerismo; no causar daño a ninguna criatura y llevar justicia a los necesitados; y comportarse siempre con cortesía, especialmente hacia las mujeres, niños y los más débiles. Un templario también debe buscar constantemente la verdad y la nobleza, y nunca deshonrar a otros.
Antara Design Studios (ADS) helps businesses define their brand image and communicate their message to customers. ADS works with clients to create branding, unified messaging, and marketing strategies. It aims to launch brands and services systematically by exploring all avenues to make clients successful. The company was founded in 2012 in Bangalore by Antara Pal Chowdhury to provide an integrated platform for businesses to conceptualize, develop, and communicate their marketing and branding.
This guide provides small business owners with a jargon-free introduction to understanding social media and digital marketing strategies by explaining key concepts like setting goals and objectives, developing an online presence and voice, engaging customers through social tools and content, and measuring results. The document also warns of common mistakes like having the wrong tone of voice online and not measuring activities, and emphasizes listening to customers and creating value through digital engagement.
Fast & Lightweight Usability Testing Experiment (FLUTE)Wayne Pau
This document discusses how anyone can conduct simple usability testing for applications in an easy and inexpensive manner. It recommends recruiting a user to test the application while being video recorded on a couch using a borrowed camera and room. Only $45 would need to be spent on snacks and incentives. The results of the testing could provide opportunities to improve the application based on direct user feedback. Regular testing, even after small changes, is suggested as a way to develop a more user-centered approach to application design.
Designing Mobile Apps with Empathy - Why to create more accessible Mobile AppsWayne Pau
Designing w/ Empathy
- Why to create more accessible Mobile Apps (Star War Lego style!)
March 27 @ Conestoga College (Doon Campus)
AODA + Accessibility Seminar
Wayne Pau presented a checklist for creating usable mobile apps. The checklist includes 7 principles: 1) invisible vs. visible, 2) arbitrary vs. convention, 3) inconsistent vs. consistent, 4) unintelligible vs. informative, 5) impolite vs. courteous, 6) dangerous vs. safe, and 7) complexity vs. simplicity. For each principle, Pau provides examples and guidelines to help designers follow conventions, provide clear and helpful information to users, and create intuitive, simple experiences. The overall goal is to develop apps that are safe, consistent, and easy to use.
Usability Testing: Targeting Mobile DevicesWayne Pau
The document provides an introduction to user testing. It discusses recruiting 3 participants per testing session and having them complete 3 tasks to test a website. The document outlines the basic structure of a testing session, including welcoming participants, asking background questions, familiarizing them with the site, having them complete tasks while thinking aloud, and probing them afterwards for additional feedback. The goal is to identify usability issues and areas for improvement through observing users interact with a site naturally and without assistance.
La cueva de Hang Son Doong en Vietnam, descubierta en 2009, es considerada la cueva más grande del mundo. Mide más de 6 km de longitud, con salas de hasta 200 metros de alto y 150 metros de ancho. A pesar de su tamaño descomunal, la cueva nunca había sido explorada antes debido a su entrada pequeña y a un río subterráneo peligroso. Exploraciones recientes han revelado ecosistemas únicos creados bajo el hundimiento del techo de roca de la cueva.
El documento presenta los principios y código de conducta que deben seguir los templarios. Estos incluyen servir a Dios y la orden con humildad, honradez y caballerismo; no causar daño a ninguna criatura y llevar justicia a los necesitados; y comportarse siempre con cortesía, especialmente hacia las mujeres, niños y los más débiles. Un templario también debe buscar constantemente la verdad y la nobleza, y nunca deshonrar a otros.
The document discusses user experience (UX) challenges for internet of things (IoT) systems. It notes the "3 C's" of IoT as cooperation and coordination, connectivity, and control. Control of IoT devices can happen through direct hardware manipulation, software upgrades, or remote cloud-based control. When designing UX for IoT, simply replicating existing interfaces is an anti-pattern, and new challenges include designing interactions across channels, algorithms, context-aware filtering, and non-haptic feedback. Thermostats are used as an example where direct manipulation, scheduling, and remote learning capabilities are important UX considerations for IoT devices.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.Wayne Pau
Fast & Lightweight Usability Testing Experiment. What any development team can do for $45 and one morning a month! Based on Steve Krug's Rocket Surgery Made Easy.
This document provides an overview of content marketing and how to develop an effective content strategy. It explains that a content strategy should be based on understanding the audience by determining who they are, what they are currently engaging with, what they need to hear, and what they want to know. The content strategy sits at the intersection of what the business needs to communicate and what the audience wants to hear. The document provides examples of how to analyze the audience to inform an effective content strategy.
This document lists the names of various locations in Greece including cities, islands, landmarks, and natural features. Some of the places mentioned include Athens, the Acropolis, the Parthenon, Mount Olympus, Delos, Meteora, Santorini, Rhodes, Mykonos, and Corfu. The document encourages sharing additional favorite Greek locations.
UofT Department of Computer Science Innovation Lab - Innovation & Team BuildingWayne Pau
Introduction Industry Speaker presentation on the latest Software Innovation and how to Build a Team.
University of Toronto Department of Computer Science Innovation Lab
May 14, 2015 - Earth Science (ESB142)
This document provides an overview of design thinking and its key stages. It begins with an introduction to design thinking and its focus on a human-centered approach. It then outlines the main stages in the design thinking process - empathize, define, ideate, prototype, and test. For each stage, it provides explanations and examples to illustrate techniques like empathy mapping, developing point of view statements, brainstorming rules, and grouping and voting on ideas. The document aims to explain the core concepts and practices of design thinking.
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
Know more about your personal brandingAtticus Wood
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level
The article discusses social media marketing strategies and campaigns in Denver. It begins by providing context that social media is increasingly being used by top companies. While many assume social media must be done out of New York City, Denver has become a hub for innovative local, regional and national social media campaigns. Several Denver agencies discuss successful social media campaigns they have run, including campaigns for NCM Fathom, the US Hispanic Chamber of Commerce, Qwest, and Qdoba. The campaigns demonstrate how social media can be effectively used for causes, conferences, customer service, and branding when integrated with other marketing efforts. Measurement of success goes beyond just numbers to understanding future impacts.
Personal branding involves carefully crafting one's image and attributes to be perceived in a certain way. It includes visible attributes like appearance, and invisible qualities like personality and experiences. Marketers use these attributes to build a "brand iceberg" with visible qualities representing the top and hidden qualities underneath. With personal branding strategies, if marketers cleverly manipulate perceptions, they can build preference for their brand over competitors and enter people's "evoked set" of trusted brands. Personal branding applies similar concepts as altering one's appearance situationally, like for a job interview. It involves paying attention to aspects of one's look, tone, and manner that interact with others. Periodically auditing one's personal brand to ensure alignment with goals can
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
This document provides an overview of an advertising agency called Honest Creative. It emphasizes being upfront, honest and avoiding marketing speak. Some key points:
1. Honest Creative prides itself on providing a wide range of marketing, design, and creative services under one roof and avoiding outsourcing when possible.
2. They deal directly with clients rather than using salespeople as intermediaries. Their approach is to have open discussions to understand clients' brands and develop effective campaigns within budget.
3. They emphasize clear, straightforward pricing without "made-up bullshit." Their goal is to be refreshingly honest and help clients get ahead through transparent creative work.
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal brandingand apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
30 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
Introduction to the Design management models Double Diamond and Agile for BA students at the University of Applied Science Hof, Bavaria, Germany, 16.06.2015
Both model have been illustrated with the use of one case study (myJustice for Double Diamond) and one currently running project (Advocate Defence Payments for Agile).
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
Speaker: Teresa Snelgrove
Dr Teresa Snelgrove of Snelgrove Associates and Dr. Frederick Sweeney talks about career management theory and practice: what inputs are needed for critical career decisions and their execution. Join us for some very practical advice on how to manage your own success.
More information including webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/selling-yourself-20080123.html
This is a presentation of how I approach the marketing for a small business. The goal is to create a marketing and sales plan that is effective in attracting your ideal customers in an ongoing consistent way.
The document discusses user experience (UX) challenges for internet of things (IoT) systems. It notes the "3 C's" of IoT as cooperation and coordination, connectivity, and control. Control of IoT devices can happen through direct hardware manipulation, software upgrades, or remote cloud-based control. When designing UX for IoT, simply replicating existing interfaces is an anti-pattern, and new challenges include designing interactions across channels, algorithms, context-aware filtering, and non-haptic feedback. Thermostats are used as an example where direct manipulation, scheduling, and remote learning capabilities are important UX considerations for IoT devices.
SAP Design Day 2016 (Montreal) - F.L.U.T.E.Wayne Pau
Fast & Lightweight Usability Testing Experiment. What any development team can do for $45 and one morning a month! Based on Steve Krug's Rocket Surgery Made Easy.
This document provides an overview of content marketing and how to develop an effective content strategy. It explains that a content strategy should be based on understanding the audience by determining who they are, what they are currently engaging with, what they need to hear, and what they want to know. The content strategy sits at the intersection of what the business needs to communicate and what the audience wants to hear. The document provides examples of how to analyze the audience to inform an effective content strategy.
This document lists the names of various locations in Greece including cities, islands, landmarks, and natural features. Some of the places mentioned include Athens, the Acropolis, the Parthenon, Mount Olympus, Delos, Meteora, Santorini, Rhodes, Mykonos, and Corfu. The document encourages sharing additional favorite Greek locations.
UofT Department of Computer Science Innovation Lab - Innovation & Team BuildingWayne Pau
Introduction Industry Speaker presentation on the latest Software Innovation and how to Build a Team.
University of Toronto Department of Computer Science Innovation Lab
May 14, 2015 - Earth Science (ESB142)
This document provides an overview of design thinking and its key stages. It begins with an introduction to design thinking and its focus on a human-centered approach. It then outlines the main stages in the design thinking process - empathize, define, ideate, prototype, and test. For each stage, it provides explanations and examples to illustrate techniques like empathy mapping, developing point of view statements, brainstorming rules, and grouping and voting on ideas. The document aims to explain the core concepts and practices of design thinking.
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
Know more about your personal brandingAtticus Wood
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level
The article discusses social media marketing strategies and campaigns in Denver. It begins by providing context that social media is increasingly being used by top companies. While many assume social media must be done out of New York City, Denver has become a hub for innovative local, regional and national social media campaigns. Several Denver agencies discuss successful social media campaigns they have run, including campaigns for NCM Fathom, the US Hispanic Chamber of Commerce, Qwest, and Qdoba. The campaigns demonstrate how social media can be effectively used for causes, conferences, customer service, and branding when integrated with other marketing efforts. Measurement of success goes beyond just numbers to understanding future impacts.
Personal branding involves carefully crafting one's image and attributes to be perceived in a certain way. It includes visible attributes like appearance, and invisible qualities like personality and experiences. Marketers use these attributes to build a "brand iceberg" with visible qualities representing the top and hidden qualities underneath. With personal branding strategies, if marketers cleverly manipulate perceptions, they can build preference for their brand over competitors and enter people's "evoked set" of trusted brands. Personal branding applies similar concepts as altering one's appearance situationally, like for a job interview. It involves paying attention to aspects of one's look, tone, and manner that interact with others. Periodically auditing one's personal brand to ensure alignment with goals can
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal branding and apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
This document provides an overview of an advertising agency called Honest Creative. It emphasizes being upfront, honest and avoiding marketing speak. Some key points:
1. Honest Creative prides itself on providing a wide range of marketing, design, and creative services under one roof and avoiding outsourcing when possible.
2. They deal directly with clients rather than using salespeople as intermediaries. Their approach is to have open discussions to understand clients' brands and develop effective campaigns within budget.
3. They emphasize clear, straightforward pricing without "made-up bullshit." Their goal is to be refreshingly honest and help clients get ahead through transparent creative work.
In the world nowadays, there are 2 distinct teams of people, people who perceive the ability of personal brandingand apply it to any or all aspects of their lives, and people WHO are not even aware of it's existence as a force impacting on their lives on a moment by minute level.
30 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
Introduction to the Design management models Double Diamond and Agile for BA students at the University of Applied Science Hof, Bavaria, Germany, 16.06.2015
Both model have been illustrated with the use of one case study (myJustice for Double Diamond) and one currently running project (Advocate Defence Payments for Agile).
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
Speaker: Teresa Snelgrove
Dr Teresa Snelgrove of Snelgrove Associates and Dr. Frederick Sweeney talks about career management theory and practice: what inputs are needed for critical career decisions and their execution. Join us for some very practical advice on how to manage your own success.
More information including webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/selling-yourself-20080123.html
This is a presentation of how I approach the marketing for a small business. The goal is to create a marketing and sales plan that is effective in attracting your ideal customers in an ongoing consistent way.
The document discusses the shift from early internet to native digital selling. It notes that while the way buyers buy has changed completely over the last 10 years, the way most companies sell has not changed at all. It argues that native digital selling requires focusing on building the new by putting buyers at the center, rather than automating old systems. It introduces Relm as a sales platform designed for native digital selling, focused on building trust with buyers through understanding their worldview and helping them navigate complex decisions.
Content Lab is a new content marketing company that tells digital stories across media and industries. The document discusses how Content Lab helps clients by integrating copywriting into the entire creative process and molding copywriters into content experts. Content Lab ensures its content experts understand the target groups and can breathe life into clients' brands by coming up with engaging stories and digital content.
3 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
The author argues that the primary purpose of advertising has been obscured and that its fundamental goal is selling (the "S word"). While many in the industry prefer vague terms like "brand building", the author advocates for a simple, three-question framework to clarify advertising strategies and make the decision making process more disciplined and transparent. Applying this framework to Coke and Pepsi's strategies over decades illustrates how clarity of purpose can improve advertising effectiveness at communicating the value proposition to consumers.
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A-Z of Content Marketing B is for Business
1. A – Z of
CONTENT
MARKETING
B is for
Business
mcm2, Nantwich, Cheshire - www.mcm2.co.uk
Confidential mcm2
2. This is the 2nd in a 26 long series of presentations –
hopefully it will give you a good breakdown of content
marketing.
If you missed A is for Audience, then you can of course
find it pretty easily on slideshare.
The idea is to give people a really good view of content
marketing, how it works, how to do it, and probably the
most important to everyone what the benefit is for your
business.
We know that done well, content marketing can
generate high quality leads, traffic and business, over an
extended period.
The trouble is that done badly, it can be an all
consuming waste of time.
We all need to know how to do more great content
marketing, and less rubbish.
Confidential mcm2
3. So B is for Business. Audience
Your customers, a wild and
wonderful bunch, are made up of
unique individuals, and so is your
business.
Business Confidential mcm2
4. So, how to we get the two to Audience
work together? We need to
understand our own business
so that we can communicate
with our audience, without
making us faceless and boring.
Business Confidential mcm2
5. It’s really important if we are going to make
Sue in content marketing work, that we retain our
Sales, loves
Nanci individual personalities, that we are not just
Griffith
a faceless business. No one loves a faceless
business.
Dave in
accounts –
wears
women’s We need to retain our individuality, to
clothes
retain our personality.
People buy from people and in the end that
is why we are doing content marketing – to
sell stuff
Pete likes
transformers
Confidential mcm2
6. Remember your Content Strategy sits here.
What they
What you need to
need to tell know
people
Business Audience
What you What they
want to tell want to
people hear
Confidential mcm2
7. Your Content Strategy sits here.
What they
Your strategy sits where the
needs and wants of your
What you need to
need to needs
business overlap the tell know
and wants of your
people
audience.
Business Audience
We discussed you Audience
What the What they
want to tell
in the first presentation, the want to
next step is to talk about
people hear
the business
Confidential mcm2
8. Your Content Strategy sits here.
What they
If what you are doing is not
What you need to
firmly based on what your
need to tell know
business needs and wants
people to tell people, then it
Business Audience
cannot serve any long term
What you
purpose. Marketing that is
What they
not based on what the
want to tell want to
business needs is marketing
people hear toss!
Confidential mcm2
9. Your Content Strategy sits here.
But to recap – just in case
you don’t want to look at
the other presentation -If What they
what you are doing is not
What you
based on what the
need to
need to tell
audience wants to know
people
hear, then what is the
Business point? Audience
TheyWhat you
won’t engage, they What they
wont listen and they wont
want to tell
bother to buy from you. want to
people
Why should they? hear
There is no emotional
engagement
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10. So, since B is for Business, lets talk about that.
We go through a simple process to work out
what to do
• Who are we?
• What do we stand for?
• What makes us different?
• How do we explain ourselves?
• What do we want to talk about?
• What do we have to talk about?
• What are we excited by?
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11. Who are we?
Who do we stand for?
What makes us
How do we explain different?
ourselves
What do we What do we have
want to talk to talk about?
about?
What are we excited
about?
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12. Who are we? – what are the Name – what do people call us
facts of our business?
Brands – what are they?
Products – so what are we actually
selling? And what are the reasons to
What do we actually want people believe in our products
to do, and how do they do it. So
factually how to people interface
with us? Where are we? And so what is our
main language?
Products – what do
How long have we been
they actually do? (not
established – are we a well
as obvious as it
established brand, or a start up –
sounds
where are we in our lifecycle?
Where can I get all the data and
technical information about my
products and brands
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13. What is our company culture?
Who do we stand for? – as a
What are our brand values, and which of company an organisation –
these is our drop dead value. So what what are our public values
would we go up against the wall to
protect?
and what are our real
values, the ones that sit
What is the emotional response beneath the surface?
we want our audience to
experience?
What is the emotional
response we want our
employees to
experience when they
work for us?
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14. What is the one line statement – We are
XXYY and we do…….?
How do we explain
ourselves? What is our thirty second handshake? You
Three key elements meet someone at a party and they ask
you what your company does? So what do
to this…. you say? – Explain your company in under
30 seconds?
What is our 3 minute presentation? You
have to stand up in front of 400 people
and present your company in 3
minutes, what would you say?
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15. Our market – what is going
Safety issues? How to use our products?
on?
Specification of our products? Company information
Warranties?
What do we have
to talk about?
What is mandatory
– so what do our
customers actually
need to know?
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16. Ok, given a free reign, now is the time to get
a bit creative. What do we want to tell the
audience, what do we want to make them
feel?
Create a mind map and brainstorm
everything that you could talk about? What
can you own? What areas of the market are
yours to discuss?
What do we
want to talk
about?
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17. There is nothing worse than creating boring content. If you are bored, then so will your audience be, and you
don’t want that. Obviously not everyone’s product range is as exciting as everyone else's, but still we are far
better finding the things that excite us.
So is there something about your company that really excites you?
Is Dave in accounts really excited about the figures?
Is Pete on the factory line obsessive about the size of his nuts?
Does Val in marketing love pay per click?
Does Gwen the MD spend her weekends mountain biking?
So, either they should be the ones doing the content for you, or are there ways to turn what people are
interested in into content you can use, through comparisons, metaphors, or direct links?
What are we excited
about?
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18. Who are we?
Who do we stand for?
What makes us
How do we explain different?
ourselves
What do we What do we have
want to talk to talk about?
about?
So, take all this information
and start to produce a view
of what your company wants What are we excited
to talk about, and needs to about?
talk about and how you can
actually use that to create
engagement with your
audience.
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19. Once you have a view of your
company and your audience you
can start to formulate your
strategy. You start to look at
what you are going to do to
engage your audience.
If you don’t look at your business
then it is highly likely that your
strategy will not really do
anything, it will the a great
example of marketing toss, done
for your own sake, not that of
your business.
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20. Your strategy has to sit here, so it has to serve your
business and your audience.
What they
What you need to
need to tell know
people
Business Audience
What you What they
want to tell want to
people hear
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21. Remember;
If you always do what you've
always done you will always get
what you've always got.
Unless things change.
The world of marketing has
changed and we need to change
with it.
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22. If you want to find out more about how
we believe content marketing can
help, and how it should be done, visit
our blog on www.mcm2.co.uk/blog.
We would really like to know what you
think, so email us on
martin@mcm2.co.uk
We also have a quick test to see how
good your content strategy is at -
http://www.mcm2.co.uk/test
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