Salesforce is a leading cloud-based CRM platform because it offers flexibility similar to a cup of coffee that can be accessed from anywhere, customizability like a customizable sandwich order, and versatility like a glass of wine that can be enjoyed in different contexts. Salesforce also provides visibility into customer information like all the ingredients in a salad, and an app marketplace for additional resources similar to cooking apps and recipe sites.

1. A Salesforce Lunch Break: Why are they a leading CRM?
1. It’s like your favorite cup of joe - you can access it anywhere.
CRM software is shifting to cloud computing, and right of them to do so. Like your
steaming morning cup of coffee, a cloud-based CRM can be accessed anywhere. As
with coffee, no matter what restaurant, cafe, or area of the world you go to, your
delicious cup will always be waiting. Cloud computing offers ultimate flexibility (want
milk or sugar with that?), recovery, automatic updates (your coffee will be ready soon),
instant collaboration (may I sit at your table?), and being able to work from anywhere.
Not only that, but it offers document control and security. Salesforce, a leader in cloud
computer features a complete set of CRM applications, a platform, and an entire cloud
infrastructure. That local coffee shop is sure to have all your choices, including that iced
caramel mocha latte you crave. You can always rely on finding that cup of coffee, or file,
wherever you go.

2. 2. Customize to fit all needs or restrictions
Salesforce has adopted a broad range of different customizable features to work
for any kind of person, like when ordering a sandwich. Configuration settings allow
people to add and remove fields of their choosing. Salesforce integrates with other
businesses and companies to provide a system that is tailored to specific needs of
users. Same goes for creating your customized, perfect sandwich. You can choose from
whole wheat, to sesame, to gluten free bread, depending on your specific needs or
dietary restrictions. The choices are in the palm of your hand. You also have the ability
to add or remove all the delicious insides. Want a grilled chicken burger, medium well,
with no mayo, a sesame bun, Swiss cheese, avocado, and extra bacon? You got it.

3. 3. Flexibility for all your cravings
Salesforce is not just a cloud-computing platform - it is a complete infrastructure
for your business. You can use Salesforce for one thing, or for many tasks. It is
extremely flexible in what it can do, depending on what you need at the moment, like
wine. Wine alone is a delicious way to unwind and enjoy yourself after a long day. Wine,
however, can be enjoyed paired with food, while cooking (works great on chicken or in a
steamy sauce), and in cocktails. Salesforce’s system can also be accessed anywhere at
any time. Unlike other beverages, a shiny glass of wine can be enjoyed at any time of
the day. Sangria for brunch, cocktail for lunch, or simply on its own for dinner.

4. 4. Vision to Create
A wedding cake baker needs to make the cake right. It needs to be exactly as the
couple ordered, everything from the flavor, icing, designs, and top piece. He or she has
a clear vision for how he or she will go about baking the cake. This is how Salesforce
was able to be the best in cloud-computing. Founder Marc Benioff had a vision too. He
wanted to rethink how to engage and provide products and services to today’s growing
and socially-savvy customers. Salesforce wanted to improve business processes and
serve user and client needs. Benioff was focused on gathering together all the greatest
talents, entrepreneurs, and companies to create a space that is made only greater by
them. Salesforce executed their vision and became the top CRM software platform.

5. 5. A space for everything you need
The kitchen is the ultimate zone for creation. You have all the needed tools to
create, store, track, and do whatever you need. Utensils and appliances work to help
you be efficient. Ingredients make the magic happen, by grouping and working together
in countless ways. Salesforce is known to have useful forecasting. Users are able to
calculate information, track growth and decline of their business, and customize
forecasting parameters based on needs. The CRM provides a strong backbone for
customers to have easy collaboration between multiple departments, just like an oven
which allows flour, sugar, eggs, and fruit to come together and make a delicious berry
cobbler. The software allows for customized reports, and tools to monitor the success of
campaigns, like your kitchen timer which lets you know when that cobbler is ready. It is
a fully optimized system. Now, all you need to do is scoop some ice cream, grab a
spoon, and dive into the gooey, warm cobbler.

6. 6. Visibility for more information
Salesforce has created a system that allows reps to see all their accounts, tasks,
events, and contacts in one place. It is convenient and easy to sort. They can see all the
information that is critical at a glance, like a salad. A salad is a useful creation that can
incorporate all sorts of ingredients in one. Fruit, veggies, meat, grains, you name it!
Anything you add will most likely work. Forgot what you added in? Just take a look. All
the critical information is right there in front of you.

7. 7. Exchange to Create
Apps, blogs, and websites have explored all over the public. Often, when people
want to do something, they check to see if there is “an app for that.” Salesforce has
created a marketplace with easy access and navigation of apps. People can browse,
download, and install apps that help users have more productivity, resources, and
options. The cooking world has been shifting too. Today, you can find collections of
recipes on popular sites like Allrecipes, FoodNetwork, and Yummly. Yummly now has
an app as well, which allows you to discover and save favorite recipes, create shopping
lists, and order with instant delivery. Yummly, like Salesforce, includes a broad enough
range of options for every kind of user. Whether you need an app for organizing sales
reports, or a recipe without sesame, they have got you covered!