presentation for the TIC-Knowledge Group about the good things and pitfalls of a new TIC

1. A new TIC
for Ghent
Erwin Van De Wiele
Managing Director Ghent Tourism

2. City of the
three towers

3. 300 000 pax

5. Ugly but
effective

6. 1997 - 2012

9. Threat 
The old fish mine
Opportunity

10. Threat 
Opportunity

11. Castle:
270 000 pax

12. Winning
Design

13. Winning
Design

14. Winning
Design

15. Winning
Design

16. Winning
Design +

17. + New approach: leaving the desk
+ Timeless touch table
+ Info after hours: digital poster wall
+ Self service brochure wall
+ Regional information & other cities

18. + Main asset though:

19. Main asset:
in the product

20. (After many many many years)
The result

25. New art work

26. Partytime!

28. Transformation

30. Boost?

31. Happy
staff

32. Happy
manager!

33. Neptune

34. Some
months
later…

35. Zooming in

36. Zooming in

37. Zooming in

38. Zooming in

39. Conclusion 1:
Aim high

40. Conclusion 2:
Know your
worth

41. Conclusion 3:
Make a statement

42. Conclusion 4:
Despair

43. Conclusion 5:
Let go!

44. Conclusion 6:
Stay alert!

45. New trends &
evolutions

46. Contact:
erwin.vdwiele@gent.be
@visitgent
Facebook.com/gentfan