Seo intro - 39marketing


Published on

A short intro to SEO pillars. Content Curation first place!

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Seo intro - 39marketing

  1. 1. SEO Intro #1 1
  2. 2. What Search engines are?• Search Engine is a program that searches documents for specific keywords and returns a list of documents where the keywords were found• It is the second online tool for information and contacts soon after emails 2
  3. 3. Numbers• 84% internet users use search engines• 87% find what they need• 44% find vital information 3
  4. 4. Google the king• Google is a crawler based search engine• Born in 1999• Includes doc, pdf, ps, images• Supports full boolean searching• The Google directory is a listing of DMOZ and open directory project (ODP) 4
  5. 5. Yahoo• Originally a subject directory• Today is both a Search engine and a directory• Supports full boolean searching• Owner of Altavista, All the web and Inktomi 5
  6. 6. Bing• Search engine by Microsoft• 2005 starts with its own database• Supports full boolean searching• Integrated in Facebook 6
  7. 7. Directories• A web directory is a web search tool compiled manually by human editors• Yahoo, DMOZ, ...• 5 types of directories • human edited, User categorized, User classified, Indipendently classified, Pay per click 7
  8. 8. DMOZ• Directory listings are provided to Google, Lycos, AOL• Manually submission verified by human beings 8
  9. 9. Search engines components• Web crawler is a program developed to scan the web page (title, tabs, images, tags, ...)• Index program to store all the information reached by the crawler• Search engine software matchs the query by keywords with all the data stored in the index warehouse 9
  10. 10. How search engines rank a page 10
  11. 11. On-page rank factors• Keywords targetting• Html tags• Contents• Anchor text and URL• Date of article published• Lenght of contents 11
  12. 12. What is spam for a search engine?• Any activity considered unwanted and appear in search results with the intent to deceiveor attract clicks with little regard for relevance or overall quality of the user experience• To make sure you are not spamming please check always if your contents are really useful and valuable for internet surfers. Write always for humans and not for Search Engine and avoid automated pages 12
  13. 13. Off-page rank factors• Link building• Link popularity• Anchor• Article Marketing and Press Releases 13
  14. 14. On-line factor: Keywords • First step of any SEO project • Use Keyword research tools • Wordtracker offers a database of over 300 million queries. Keywords ideas, few competitive pages, mispelled words • Google trends and Google keywords suggestions tool • Yahoo keywords tool for PPC 14
  15. 15. Keywords competition analysis • Title, Meta Tags, Keyword density, content, images, positioning • Contents copy writing use the keywords • Social media acounts use the selected keywords in descriptions and contents • Digital Press Releases with same keywords • PPC and Google AdWords and landing pages using keywords 15
  16. 16. Web copywriting• Contents is the real king. All the real succes depends on how clear and strong are texts and ideas.• SEO ranking can be done at the beginning using tricks and shortcut, but consistent and seccesful strategies are based on contents curation 16
  17. 17. Did you like these highlights about SEO? 39Marketing web marketing agency based in Milan, ItalyItalian Web copywriting and SEO projects manager also for Start- up companies Contacts: Telephone +39 3661593523 Blog 17