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A Likeable Expansion into China
Likeable is losing $2.6 million every ten days despite having only 0.01% of the Chinese market share. The document argues that the Chinese social media market is fragmented but growing exponentially as commercialization occurs faster than in other countries. It proposes that Likeable expand into China by partnering with a Chinese agency, developing mobile-optimized technology, and leveraging the presenter's cultural understanding of China and experience with Likeable to successfully enter the Chinese social media market.
A Likeable Expansion into China
- 1. ALikeable expansion into China © Stephany Zoo
- 2. Even with only 0.01% market share, every ten days Likeable is losing $2.6m © Stephany Zoo
- 3. American Population < Users on Weibo © Stephany Zoo
- 4. Scale Matters © Stephany Zoo
- 5. What about Censorship? (only political) © Stephany Zoo
- 6. Motivations for Social Media are Different © Stephany Zoo
- 7. Understanding Chinese Culture = Optimizing Social Media Use © Stephany Zoo
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- 9. Facebook Renren, Kaixin,Qzone FoursquareJiepang YouTube + HuluYouku Twitter SinaWeibo © Stephany Zoo
- 10. + 294m blogs + 148m BBS © Stephany Zoo
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- 15. The commercialization of Social Media happens fasterin China $$$$$$$ © Stephany Zoo
- 16. He who hesitates is lost © Stephany Zoo
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- 19. The Chinese respect American business ( already in China) © Stephany Zoo
- 20. Reputation in most populous country Worldwide Brand Recognition © Stephany Zoo
- 21. China is ata pivot of exponential growth © Stephany Zoo
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- 23. We will teamupwith a Chinese Agency © Stephany Zoo
- 24. The Digital Landscapeis fragmented but…. © Stephany Zoo
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- 26. Develop browser optimized for mobile use © Stephany Zoo
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- 28. Cultural understanding + Likeable training = China Social Media Success © Stephany Zoo
- 29. Business licensing in China is difficult BUT connections into gov + US commercial service © Stephany Zoo
- 30. 七次倒下, 起来八次 © Stephany Zoo